For undergraduate and graduate marketing strategy courses.

A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.  

The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.

The Perfect Balance of Theory and Cases.
This text uses a unique and effective approach, balancing both theory and practice in order to help students develop decision-making skills. The 43 cases in this text encourage students to address marketing issues from a decision-making standpoint. In every case study, the decision-maker must develop a strategy consistent with the underlying factors existing in the situation, considering how that strategy may affect the organization and its environment.

43 Cases, Including 10 New and 7 Revised!
The 10 new cases in this edition are based on the following companies:
•    Dr. Pepper Snapple Group, Inc.
•    Rayovac Corp.
•    Kraft Foods
•    Harrington Collection
•    Kayem Foods, Inc.
•    Vector Marketing Corp.
•    The Springfield Nor’easters
•    Affiniscape, Inc.
•    Nundies
•    Chevrolet Europe

New Chapter on Global Marketing.
By including a new chapter on Global Marketing, this text now includes topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets. This chapter also places emphasis on crafting a global marketing strategy, including global market segmentation and targeting, standardized versus customized marketing-mix options, and global branding and positioning.

Student Manual for Extra Help on Specific Cases.
The student manual is available for use with 20 cases in the text, providing students with additional information on how to approach these specific scenarios. This valuable resource includes a sample case demonstration, instructions for use, and input and output forms. 

43 Cases, Including 10 New and 7 Revised!
The 10 new cases in this edition are based on the following companies:
•    Dr. Pepper Snapple Group, Inc.
•    Rayovac Corp.
•    Kraft Foods
•    Harrington Collection
•    Kayem Foods, Inc.
•    Vector Marketing Corp.
•    The Springfield Nor’easters
•    Affiniscape, Inc.
•    Nundies
•    Chevrolet Europe

New Chapter on Global Marketing.
By including a new chapter on Global Marketing, this text now includes topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets. This chapter also places emphasis on crafting a global marketing strategy, including global market segmentation and targeting, standardized versus customized marketing-mix options, and global branding and positioning.

Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis and Market Targeting
Chapter 5: Product and Service Strategy and Management
Chapter 6: Integrated Marketing Communications Strategy and Management
Chapter 7: Marketing Channel Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy

Marketing Management  [CORE TEXTS]   (Marketing)
Marketing Strategy  [CORE TEXTS]   (Marketing)

Instructor's Manual (Download only) for Strategic Marketing Problems Student Workbook, 12/E
Kerin & Peterson
©2010  |  Prentice Hall  |  On-line Supplement; 150 pp  |  Live
ISBN-10: 0136106803  |  ISBN-13: 9780136106807

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PowerPoints for Strategic Marketing Problems: Cases and Comments, 12/E
Kerin & Peterson
©2010  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 013610679X  |  ISBN-13: 9780136106791

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DVD for Strategic Marketing Problems: Cases and Comments, 12/E
Kerin & Peterson
©2010  |  Prentice Hall  |  DVD  |  Instock
ISBN-10: 0136106757  |  ISBN-13: 9780136106753
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Instructor's Manual for Strategic Marketing Problems: Cases and Comments, 12/E
Kerin & Peterson
©2010  |  Prentice Hall  |  Paper; 350 pp  |  Instock
ISBN-10: 0136106773  |  ISBN-13: 9780136106777
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