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Speaking with a Purpose, 8/E
Arthur KochEmeritus, Milwaukee Area Technical College

ISBN-10: 0205624928
ISBN-13:  9780205624928

Publisher:  Pearson
Copyright:  2010
Format:  Paper; 192 pp
Published:  12/28/2008
Status: Out of Stock


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Description

Speaking with a Purpose provides students with the “nuts and bolts” needed to become effective public speakers.

 

Intentionally brief, this text allows students to concentrate on the preparation, practice, and presentation of their speeches without getting bogged down by theoretical discussions. The focus on purpose and audience response, which incorporates consideration of cultural diversity, helps students identify ways to make their speeches more effective. Highly popular and practical, the Eighth Edition continues to be the best of the brief books available on the subject.


Features

  • Gives clear, concise, and immediately applicable advice without extraneous verbiage or non-essential material.
  • Integrates the essentials of communication theory with a step-by-step approach to the speechmaking process to provide the right balance for beginning speakers.
  • Includes “Communication Rating Forms,” which contain useful matrices for evaluating speeches and enhancing critical thinking skills.
  • Emphasizes the speaker's purpose, offering a unifying theme for the text and the course.
  • Contains an extensive section on ethics and plagiarism, which stresses the importance of these topics and of being an ethical speaker.
  • Offers an updated list of suggested Web sites at the end of each chapter, providing students resources for additional study and research.


New To This Edition

  • Includes updated and expanded discussions on speech anxiety to offer students more guidance as they work to overcome their apprehension
  • Features two new sample speeches — a Speech to Actuate and a Speech of Opinion — and updated speech assignments

  • Improves “The Introduction and Conclusion” (Ch.4) with extensive revisions
  • Contains end-of-chapter exercises to help students better understand and process content
  • Provides all new Case Problems in "Group Communication" (Ch.11)


Table of Contents

Preface

1.  Speech Communication

The Communicative Act

Communication Breakdown

Listening

Getting Started

Projecting Confidence

The Truth About Nervousness

How to Develop Self-Confidence

Visual Imagery for Confidence in Public Speaking

A Script for Using Visual Imagery to Develop Confidence in Speaking

Ethics in Communication

Exercises

Speech Assisgnments

2. Audience Analysis

Who Exactly Is My Audience?

What Response Can I Reasonably Expect from My Audience?

Will My Audience Find This Subject Useful?

Will My Audience Find This Subject Interesting?

What Is My Audience's Knowledge of My Subject?

What Demographic Characteristics Should I Consider about My Audience?

Is My Audience's Attitude Favorable, Indifferent, or Opposed?

3. Determine Your Purpose and Subject

Selecting a Subject

Specific Purpose

The Central Idea

4. The Introduction and Conclusion

Objectives of Introductions

Attention Step in Introductions

Types of Conclusions

Sample Full-Sentence Outline for a Speech to Instruct

Bibliography

5. Gathering Supportive Material

Personal Experience and Knowledge.

Clustering

The Library

The Librarian

The Computerized Catalog

Electronic Resources

The Internet

Ethics in Using the Internet

The World Wide Web

E-Mail

Telnet

Usenet

Interviewing

Taking Notes

Bibliography

An Article in a Periodical

A Book

6. Supporting Your Ideas

Examples

Explanation

Statistics

Testimony

Comparison and Contrast

Visual Aids

Computer Generated Visual Aids

Combined Supports

7. Preparing the Content of Your Speech

Organizing Your Speech

Planning the Body

Outlining Your Speech

Body of Speech

Transitions

8. Delivering Your Speech

Impromptu Speeches

Manuscript Speeches

Memorized Speeches

Extemporaneous Speeches

Nonverbal Communication

Effective Word Choice

Interestingness

Appropriateness

Extemporaneous Method

Sample Delivery Outline

Using Note Cards

Practicing the Speech

Delivery Distractions

Delivery Pitfalls

9. Informing

Demonstration Speeches

Description Speeches

Expository Speeches

Guidelines for Informative Speaking

Sample Speech to Inform

10. Persuasion

Persuasion Defined

Deductive Reasoning

Inductive Reasoning

Other Forms of Reasoning

Fallacies

Types of Persuasive Speeches

Sample Speech to Convince

Sample Speech to Reinforce

11. Group Communication

The Functions of Discussion

Types of Discussion

Participating in Discussion

Moderating the Discussion

A Pattern for Problem Solving

Evaluating Discussions

Using Case Problems

Index


Previous Edition(s)

  • Speaking With a Purpose, 7/E
    Koch
    ©2007  |  Pearson  |  Paper; 192 pp  |  Out of Print
    ISBN-10: 0205467040  |  ISBN-13: 9780205467044
    Brief Description  |  More Info



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Highlighted features with this edition include:
  • Clear, concise, and immediately applicable advice without extraneous verbiage or non-essential material.
  • The integration of the essentials of communication theory with a step-by-step approach to the speechmaking process to provide the right balance for beginning speakers.
  • Includes “Communication Rating Forms,” which contain useful matrices for evaluating speeches and enhancing critical thinking skills.
  • Emphasis on the speaker's purpose, offering a unifying theme for the text and the course.
  • Contains an extensive section on ethics and plagiarism, which stresses the importance of these topics and of being an ethical speaker.
  • Offers an updated list of suggested Web sites at the end of each chapter, providing readers with resources for additional study and research.

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MySpeechKit -- Instant Access -- for Speaking with a Purpose, 8/E
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Instructor's Manual and Test Bank (Download only) for Speaking with a Purpose, 8/E
Koch
©2010  |  Pearson  |  On-line Supplement; 128 pp  |  Live
ISBN-10: 020568825X  |  ISBN-13: 9780205688258

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Exam Copy for Speaking with a Purpose, 8/E
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©2010  |  Pearson  |  Paper; 192 pp  |  Instock
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MySpeechKit -- Instant Access -- for Speaking with a Purpose, 8/E
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©2010  |  Pearson  |  Website  |  Live
ISBN-10: 0205742041  |  ISBN-13: 9780205742042
More Info

MySpeechKit -- Instructor Access Code
Allyn & Bacon
©2008  |  Pearson  |  Digital Access Code  |  Available
ISBN-10: 020554245X  |  ISBN-13: 9780205542451
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©2009  |  Pearson  |  Access Code Card  |  Instock
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MySpeechKit -- Instant Access -- for Speaking with a Purpose, 8/E
Koch
©2010  |  Pearson  |  Website  |  Live
ISBN-10: 0205742041  |  ISBN-13: 9780205742042
More Info


For Public Speaking

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Troup & Violette
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PowerPoint Presentation for Public Speaking
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VideoWorkshop for Public Speaking, Version 2.0: Instructor's Teaching Guide with CD-ROM, 2/E
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VideoWorkshop for Public Speaking, Version 2.0: Student Learning Guide with CD-ROM, 2/E
Allyn & Bacon
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ISBN-10: 0205439047  |  ISBN-13: 9780205439041

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Great Ideas for Teaching Speech
Zeuschner
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Multicultural Activities Workbook
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Outlining Workbook
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Pearson Allyn & Bacon Public Speaking Study Site (Open access)
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Pearson Allyn & Bacon Public Speaking Video Library
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Pearson Passport -- Standalone Access Card -- for Public Speaking
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Cavanaugh
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Public Speaking in the Multicultural Environment, 2/E
Lieberman
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Public Speaking Study Site, 2/E
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Public Speaking Study Site (Update) for Public Speaking: An Audience-Centered Approach, 3/E
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Public Speaking Transparency Package, Version II (for Instructors)
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MySpeechKit -- Instant Access -- for Speaking with a Purpose, 8/E
Koch
©2010  |  Pearson  |  Website  |  Live
ISBN-10: 0205742041  |  ISBN-13: 9780205742042
More Info

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MySpeechKit -- Standalone Access Card
Pearson
©2009  |  Pearson  |  Access Code Card  |  Instock
ISBN-10: 0205688535  |  ISBN-13: 9780205688531
More Info

MySpeechKit -- Valuepack Access Card
Pearson
©2009  |  Pearson  |  Access Code Card  |  Instock
ISBN-10: 0205688543  |  ISBN-13: 9780205688548
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MySpeechKit -- Instructor Access Code
Allyn & Bacon
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URL: http://www.pearsonhighered.com/catalog/aiv/customerType?catalog_code=myspeechkit-ab
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