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Speaking With a Purpose, 7/E
Arthur KochEmeritus, Milwaukee Area Technical College

ISBN-10: 0205467040
ISBN-13:  9780205467044

Publisher:  Pearson
Copyright:  2007
Format:  Paper; 192 pp
Published:  03/07/2006


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Description

Speaking with a Purpose provides students with the “nuts and bolts” needed to become effective public speakers.

 

Intentionally brief, this text allows students to concentrate on the preparation, practice, and presentation of their speeches without getting bogged down by theoretical discussions. The focus on purpose and audience response, which incorporates consideration of cultural diversity, helps students identify ways to make their speeches more effective. Highly popular and practical, this text is the best of the brief books available on the subject.


Features

  • Gives clear, concise, and immediately applicable advice without extraneous verbiage or non-essential material.
  • Integrates the essentials of communication theory with a step-by-step approach to the speechmaking process to provide the right balance for beginning speakers.
  • Includes “Communication Rating Forms,” which contain useful matrices for evaluating speeches and enhancing critical thinking skills.
  • Emphasizes the speaker's purpose, offering a unifying theme for the text and the course.
  • Contains an extensive section on ethics and plagiarism, which stresses to students the importance of these topics and of being ethical speakers (Ch. 1).
  • Offers a list of suggested Web sites at the end of each chapter to give students resources for additional study and research.


New To This Edition

  • Chapter 1, “The Communicative Act” has been extensively revised.  It now includes an expanded discussion of speaking purposively in an easy, natural way; coverage of listening — previously in Chapter 3; and coverage of speech anxiety and developing confidence — previously in Chapter 8. 
  • Chapter 2 now has expanded coverage of the central idea, presenting guidelines on developing a clear, comprehensive, central idea statement.
  • The new edition includes an updated and expanded discussion of the various audio/visual aids and effective strategies for incorporating them into presentations.
  • Chapter 5, “Gathering Supporting Materials,” has been updated to include a solid discussion of using internet resources to research a speech. 
  • Chapter 7 now offers five objectives to consider when planning an introduction or conclusion to a speech.  In addition, the chapter now offers more instruction on developing an outline, a key skill for students to master.


Table of Contents

Preface.

1.  The Communicative Act

Communication Breakdown

Listening

Barriers to Listening

Ways to Improve Listening

Note-Taking Tips

Say Something Worthwhile

Projecting Confidence

The Truth About Nervousness

How to Develop Self-Confidence

Ethics in Communication

2. Audience Analysis.

Who Exactly Is My Audience?

What Response Can I Reasonably Expect from My Audience?

Will My Audience Find This Subject Useful?

Will My Audience Find This Subject Interesting?

What Is My Audience's Knowledge of My Subject?

What Demographic Characteristics Should I Consider about My Audience?

Is My Audience's Attitude Favorable, Indifferent, or Opposed?

An Opposed Audience

Audience Analysis Forms

3. Determine Your Purpose and Subject.

Selecting a Subject.

Specific Purpose.

The Central Idea.

4. The Introduction and Conclusion.

Objectives of Introductions.

Attention Step in Introductions.

Types of Conclusions.

Sample Full-Sentence Outline for a Speech to Instruct.

5. Gathering Supportive Material.

Personal Experience and Knowledge.

Clustering.

The Library.

The Librarian.

Electronic Services.

The Internet.

Ethics in Using the Internet.

The World Wide Web.

E-Mail.

Telnet.

Usenet.

Interviewing.

Taking Notes.

Bibliography.

6. Supporting Your Ideas.

Examples.

Explanation.

Statistics.

Testimony.

Comparison and Contrast.

Visual Aids.

Computer Generated Visual Aids.

Combined Supports.

7. Preparing the Content of Your Speech.

Organizing Your Speech.

Planning the Body.

Decide on Main Points.

Arranging Central Idea and Main Points.

Outlining Your Speech. 

Body of Speech.

Transitions.

8. Delivering Your Speech.

Impromptu Speeches.

Manuscript Speeches.

Memorized Speeches.

Extemporaneous Speeches.

Nonverbal Communication.

Kinesics.

Paralanguage.

Effective Word Choice.

Interestingness.

Appropriateness.

Extemporaneous Method.

Sample Delivery Outline.

Using Note Cards.

Practicing the Speech.

Delivery Distractions.

Delivery Pitfalls.

9. Informing.

Demonstration Speeches.

Description Speeches.

Expository Speeches.

Guidelines for Informative Speaking.

Sample Speech to Inform.

10. Persuasion.

Persuasion Defined.

Personal Proof.

Psychological Proof.

Logical Proof.

Deductive Reasoning.

Inductive Reasoning.

Other Forms of Reasoning.

Fallacies.

Types of Persuasive Speeches.

Sample Speech to Inform.

11. Group Communication.

The Functions of Discussion.

Types of Discussion.

Participating in Discussion.

Moderating the Discussion.

A Pattern for Problem Solving.

Evaluating Discussions.

Using Case Problems.

Index.


Next Edition(s)

  • Speaking with a Purpose, 8/E
    Koch
    ©2010  |  Pearson  |  Paper; 192 pp  |  Out of Stock
    ISBN-10: 0205624928  |  ISBN-13: 9780205624928
    Brief Description  |  More Info



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Backcover Copy

Speaking with a Purpose provides students with the “nuts and bolts” needed to become effective public speakers.

Intentionally brief, this text allows students to concentrate on the preparation, practice, and presentation of their speeches without getting bogged down by theoretical discussions. The focus on purpose and audience response, which incorporates consideration of cultural diversity, helps students identify ways to make their speeches more effective. Highly popular and practical, this text is the best of the brief books available on the subject.

New to the Seventh Edition

  • The first chapter, “The Communicative Act,” has been extensively revised to include an expanded discussion of speaking purposively in an easy, natural way, as well as coverage of listening, speech anxiety, and developing confidence – previously in Chapters 3 and 8.
  • Chapter 2 now has expanded coverage of the central idea, presenting guidelines on developing a clear, comprehensive central idea statement.
  • The new edition includes an updated and expanded discussion of the various audio/visual aids and effective strategies for incorporating them into presentations.
  • “Gathering Supporting Materials,” chapter 5, has been updating to include a solid discussion of using internet resources to research a speech.
  • Chapter 7 now offers five objectives to consider when planning an introduction or conclusion to a speech, as well as more instruction on developing an outline, a key skill for students to master.

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Websites and Online Courses

MySpeechKit -- Instant Access -- for Speaking with a Purpose, 7/E
Koch
©2007  |  Pearson  |  Website  |  Live
ISBN-10: 0205524982  |  ISBN-13: 9780205524983
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Instructor Access Codes

MySpeechKit -- Instructor Access Code
Allyn & Bacon
©2008  |  Pearson  |  Digital Access Code  |  Available
ISBN-10: 020554245X  |  ISBN-13: 9780205542451
URL: http://www.pearsonhighered.com/catalog/aiv/customerType?catalog_code=myspeechkit-ab
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Instructor's Manual (Download Only), 7/E
Koch
©2007  |  Pearson  |  On-line Supplement; 128 pp  |  Live
ISBN-10: 0205494013  |  ISBN-13: 9780205494019

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MySpeechKit -- Instant Access -- for Speaking with a Purpose, 7/E
Koch
©2007  |  Pearson  |  Website  |  Live
ISBN-10: 0205524982  |  ISBN-13: 9780205524983
More Info

MySpeechKit -- Instructor Access Code
Allyn & Bacon
©2008  |  Pearson  |  Digital Access Code  |  Available
ISBN-10: 020554245X  |  ISBN-13: 9780205542451
URL: http://www.pearsonhighered.com/catalog/aiv/customerType?catalog_code=myspeechkit-ab
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Websites and online courses

MySpeechKit -- Instant Access -- for Speaking with a Purpose, 7/E
Koch
©2007  |  Pearson  |  Website  |  Live
ISBN-10: 0205524982  |  ISBN-13: 9780205524983
More Info


For Public Speaking

Guide for New Public Speaking Teachers, A: Building Toward Success, 4/E
Troup & Violette
©2009  |  Pearson  |  Paper; 144 pp  |  Instock
ISBN-10: 0205632521  |  ISBN-13: 9780205632527

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Lecture Questions for Clickers (Download only) for Public Speaking (for Instructors)
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ISBN-10: 0205495087  |  ISBN-13: 9780205495085

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New Teachers Guide Public Speaking, 3/E
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ISBN-10: 0205438938  |  ISBN-13: 9780205438938

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Pearson Passport Link Library Files for Public Speaking
Pearson
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PowerPoint Presentation for Public Speaking
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VideoWorkshop for Public Speaking, Version 2.0: Instructor's Teaching Guide with CD-ROM, 2/E
Allyn & Bacon
©2005  |  Pearson  |  Paper Bound w/CD-ROM; 176 pp  |  Out of Stock
ISBN-10: 0205439020  |  ISBN-13: 9780205439027

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VideoWorkshop for Public Speaking, Version 2.0: Student Learning Guide with CD-ROM, 2/E
Allyn & Bacon
©2005  |  Pearson  |  Paper Bound w/CD-ROM; 96 pp  |  Instock
ISBN-10: 0205439047  |  ISBN-13: 9780205439041

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Allyn & Bacon Public Speaking Website (Open access)
Allyn & Bacon
©2005  |  Pearson  |  On-line Supplement  |  Live
ISBN-10: 0205453449  |  ISBN-13: 9780205453443
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Great Ideas for Teaching Speech
Zeuschner
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ISBN-10: 0321020812  |  ISBN-13: 9780321020819
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Multicultural Activities Workbook
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ISBN-10: 0205546528  |  ISBN-13: 9780205546527
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Outlining Workbook
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©2001  |  Pearson  |  Paper  |  Instock
ISBN-10: 032108702X  |  ISBN-13: 9780321087027
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Pearson Allyn & Bacon Public Speaking Study Site (Open access)
Allyn & Bacon
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ISBN-10: 0205489478  |  ISBN-13: 9780205489473
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Pearson Allyn & Bacon Public Speaking Video Library
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ISBN-10: 0205593976  |  ISBN-13: 9780205593972
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Pearson Passport -- Standalone Access Card -- for Public Speaking
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ISBN-10: 0205775934  |  ISBN-13: 9780205775934
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Pearson Passport -- Valuepack Access Card -- for Public Speaking
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Preparing Visual Aids for Presentations, 4/E
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Preparing Visual Aids for Presentations, 5/E
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ISBN-10: 020561115X  |  ISBN-13: 9780205611157
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Public Speaking in the Multicultural Environment, 2/E
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©1997  |  Pearson  |  Paper; 59 pp  |  Out of Stock
ISBN-10: 0205265111  |  ISBN-13: 9780205265114
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Public Speaking Study Site, 2/E
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Public Speaking Study Site (Update) for Public Speaking: An Audience-Centered Approach, 3/E
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Public Speaking, VangoNotes Audio Student Speeches
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What Every Student Should Know About Preparing Effective Oral Presentations
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MySpeechKit -- Instant Access -- for Speaking with a Purpose, 7/E
Koch
©2007  |  Pearson  |  Website  |  Live
ISBN-10: 0205524982  |  ISBN-13: 9780205524983
More Info

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Allyn & Bacon
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ISBN-10: 020554245X  |  ISBN-13: 9780205542451
URL: http://www.pearsonhighered.com/catalog/aiv/customerType?catalog_code=myspeechkit-ab
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