Description

Features

•  An assortment of hands-on activities, such as "Trying It Out" exercises at the end of each chapter, give students an opportunity to experience qualitative research first-hand.
• Provides an innovative strategy for conducting in-depth interviews using a dramaturgical orientation.
• Describes focus group interviewing, one of the fastest growing styles of data collection, in detail as well as enhanced discussion of using the Internet to undertake focus group interviews (Ch. 5).
•  Includes numerous, concrete examples to ensure that students understand the various procedures and concepts.
• Explains the importance of researcher reflexivity and voice, and discusses them in detail throughout.
• Provides resources for further study in the extensive references after each chapter to encourage independent learning.
• Offers a step-by-step discussion on how to write-up qualitative research proposals and reports as well as a series of specific writing hints.
• The author's background as a symbolic interactionist informs many of his choices and explanations.

New To This Edition

• A new discussion on concept mapping, its use and how to do it (Ch.2).
• New discussion on Covert versus Overt Researcher Roles (Ch. 3).
• New material on using critical ethnography  and its contribution to researcher reflexivity (Ch 6.).
• Chapter 7, "Action Research," discusses how the researcher may collaborate with the subjects in the research, demonstrating the reflexive relationship between researcher and subject, and a new discussion on when & when not to use action research.
• New discussion on Conventional, Directed, & Summative Content Analysis , and on Discourse Analysis versus Content Analysis (Ch. 11).
• The Research Paper chapter (12) ends with ten hints for avoiding writing problems.

Table of Contents

IN THIS SECTION:

1.) BRIEF

2.) COMPREHENSIVE

BRIEF TABLE OF CONTENTS:

Preface

Chapter 1: Introduction 

Chapter 2: Designing Qualitative Research

Chapter 3: Ethical Issues

Chapter 4: A Dramaturgical Look at Interviewing    

Chapter 5: Focus Group Interviewing    

Chapter 6: Ethnographic Field Strategies    

Chapter 7 : Action Research    

Chapter 8: Unobtrusive Measures in Research    

Chapter 9: Historiography and Oral Traditions    

Chapter 10: Case Studies   

Chapter 11: An Introduction to Content Analysis    

Chapter 12: Writing Research Papers: Sorting the Noodles from the Soup    

Subject Index

COMPREHENSIVE TABLE OF CONTENTS:

Most chapters conclude with “Trying It Out,” “Notes,” and “References.”

Preface

Chapter 1- Introduction

- Quantitative Versus Qualitative Schools of Thought

- Use of Triangulation in Research Methodology

- Qualitative Strategies: Defining an Orientation

- From a Symbolic Interactionist Perspective

- Why Use Qualitative Methods? 

- A Plan of Presentation

Chapter 2 - Designing Qualitative Research

- Theory and Concepts

- Ideas and Theory

- Reviewing the Literature

- Theory, Reality, and the Social World

- Framing Research Problems

- Operationalization and Conceptualization

- Designing Projects

- Data Collection and Organization

- Data Storage, Retrieval, and Analysis

- Dissemination  

Chapter 3- Ethical Issues

- Research Ethics in Historical Perspective

- From Guidelines to Law: Regulations on the Research Process

- Institutional Review Boards (IRBs)

- Ethical Codes   

- Some Common Ethical Concerns in Behavioral Research    

- Covert Versus Overt Researcher Roles

- New Areas for Ethical Concern: Cyberspace   

- Informed Consent and Implied Consent   

- Confidentiality and Anonymity 

- Securing the Data    

- Objectivity and Careful Research Design    

Chapter 4 - A Dramaturgical Look at Interviewing    

- Dramaturgy and Interviewing   

- Types of Interviews   

- The Interview Schedule    

- Schedule Development    

- Communicating Effectively   

- A Few Common Problems in Question Formulation   

- Pretesting the Schedule   

- Long Versus Short Interviews    

- Telephone Interviews   

- Computer-Assisted Interviewing  

- Conducting an Interview: A Natural or an Unnatural Communication?    

- The Dramaturgical Interview 

- The Interviewer’s Repertoire  

- Know Your Audience 

- Analyzing Data Obtained from the Dramaturgical Interview  

Chapter 5 - Focus Group Interviewing    

- What Are Focus Group Interviews?   

- THE MODERATOR'S ROLE

- The Evolution of Focus Group Interviews   

- Advantages and Disadvantages of Focus Group Interviewing  

- Facilitating Focus Group Dynamics: How Focus Groups Work    

- The Moderator’s Guide   

- Basic Ingredients in Focus Groups   

- Analyzing Focus Group Data    

- Confidentiality and Focus Group Interviews    

- Recent Trends in Focus Groups: Online Focus Groups  

- Conclusion   

Chapter 6- Ethnographic Field Strategies    

- Accessing a Field Setting: Getting in    

- Reflectivity and Ethnography    

- Critical Ethnography

- Becoming Invisible   

- Other Dangers During Ethnographic Research   

- Watching, Listening, and Learning   

- Computers and Ethnography    

- OnLine Ethnography

- Analyzing Ethnographic Data    

- Other Analysis Strategies: Typologies, Sociograms, and Metaphors

- Disengaging: Getting Out    

Chapter 7 - Action Research    

- The Basics of Action Research    

- Identifying the Research Question(s)    

- Gathering the Information to Answer the Question(s)    

- Analyzing and Interpreting the Information    

- Sharing the Results with the Participants    

- When to Use and When Not to Use Action Research

- The Action Researcher’s Role    

- Types of Action Research

- Photovoice and Action Research   

- Action Research: A Reiteration    

Chapter 8 - Unobtrusive Measures in Research    

- Archival Strategies   

- Physical Erosion and Accretion: Human Traces as Data Sources

Chapter 9 - Historiography and Oral Traditions    

- What is Historical Research?    

- Life Histories and Historiography    

- What are the Sources of Data of Historical Researchers?    

- Doing Historiography: Tracing Written History as Data 

- What are Oral Histories?    

Chapter 10 - Case Studies   

- The Nature of Case Studies   

- Theory and Case Studies    

- The Individual Case Study   

- Intrinsic, Instrumental, and Collective Case Studies    

- Case Study Design Types   

- The Scientific Benefit of Case Studies   

- Case Studies of Organizations    

- Case Studies of Communities   

Chapter 11 - An Introduction to Content Analysis    

- What is Content Analysis    

- Analysis of Qualitative Data

- Content Analysis as a Technique    

- Content Analysis: Quantitative or Qualitative?  

- Communication Components    

- What to Count: Levels and Units of Analysis    

- Category Development: Building Grounded Theory 

- Discourse Analysis and Content Analysis

- Open Coding    

- Coding Frames 

- Stages in the Content Analysis Process    

- Strengths and Weaknesses of the Content Analysis Process    

- Computers and Qualitative Analysis 

- Qualitative Research at the Speed of Light    

Chapter 12 - Writing Research Papers: Sorting the Noodles from the Soup    

- Plagiarism: What It Is, Why It’s Bad, and How to Avoid It 

- Identifying the Purpose of the Writing: Arranging the Noodles    

- Delineating a Supportive Structure: Visual Signals for the Reader

- Presenting Research Material  

- A Word About the Content of Papers and Articles    

- Write It, Rewrite It, Then Write It Again!    

- A Few Writing Hints

- A Final Note    

Name Index

Subject Index

Courses

Qualitative Research Methods  [TEXTS]   (Sociology)
Research Methods in Social Work  (Social Work / Family Therapy / Human Services)
Research Methods in Sociology  [TEXTS]   (Sociology)

Previous Edition(s)

• Qualitative Research Methods for the Social Sciences, 6/E
  Berg
  ©2007  |  Pearson  |  Paper; 400 pp  |  Out of Print
  ISBN-10: 0205482635  |  ISBN-13: 9780205482634
    Brief Description  | 

  

  Hands-on activities and real-life examples provide students with a comprehensive and straightforward coverage of qualitative research.

   

  This text shows inexperienced researchers how to design, collect, and analyze data and then present their results to the scientific community. Also, this text stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.

  More Info
  

Next Edition(s)

• Qualitative Research Methods for the Social Sciences, 8/E
  Berg & Lune
  ©2012  |  Pearson  |  Paper; 448 pp  |  Out of Stock
  ISBN-10: 0205809383  |  ISBN-13: 9780205809387
  Suggested retail price: $94.60  Net price: $70.95  (What's this?)Brief Description  | 

  

  Qualitative Research Methods - collection, organization, and analysis strategies

   

  This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community.

   

  The book stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.

   

  Learning Goals

  Upon completing this book, readers should be able to:

  • Effectively design, collect, organize, and analyze data and then to present results to the scientific community
  • Use the Internet as both a resource and a means for accessing qualitative data
  • Explore current issues in the world of researchers, which include a serious concern about ethical behavior and protocols in research and a more reflexive and sensitive role for the researcher
  • Recognize the importance of ethical concerns before they actually begin the research collection, organization, and analytic process
  • Understand basic elements associated with researcher reflexivity and research voice

  More Info
  

Backcover Copy

This text uses hands-on activities and real-life examples to show novice researchers how to design, collect, and analyze qualitative data, and then present their results to the scientific community.  It also stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.

The Seventh Edition includes new and expanded discussions of many research strategies, including concept mapping, critical ethnography, action research, and visual ethnography.

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What Every Student Should Know About Citing Sources with MLA Documentation, Update Edition
Greer
©2010  |  Pearson  |  Paper  |  Instock
ISBN-10: 0205715117  |  ISBN-13: 9780205715114
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What Every Student Should Know About Practicing Peer Review
Trim
©2007  |  Pearson  |  Paper  |  Instock
ISBN-10: 0321448480  |  ISBN-13: 9780321448484
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What Every Student Should Know About Preparing Effective Oral Presentations
Cox
©2007  |  Pearson  |  Paper; 96 pp  |  Instock
ISBN-10: 0205505457  |  ISBN-13: 9780205505456
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What Every Student Should Know About Procrastination
Hoffman
©2008  |  Pearson  |  Paper; 64 pp  |  Instock
ISBN-10: 0205582117  |  ISBN-13: 9780205582112
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What Every Student Should Know About Researching Online
Munger & Campbell
©2007  |  Pearson  |  Paper  |  Instock
ISBN-10: 0321445317  |  ISBN-13: 9780321445315
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What Every Student Should Know About Study Skills
Pearson Longman
©2007  |  Pearson  |  Paper; 72 pp  |  Instock
ISBN-10: 0321447360  |  ISBN-13: 9780321447364
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What Every Student Should Know About Using a Handbook
Murray
©2009  |  Pearson  |  Paper; 80 pp  |  Instock
ISBN-10: 0205563848  |  ISBN-13: 9780205563845
Suggested retail price:  $9.80    Buy from myPearsonStoreNet price: $7.35  (What's this?)More Info

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• Pearson Custom Sociology
  Pearson
  ©2009  |  Pearson  |  On-line Supplement  |  Live
  ISBN-10: 020570221X  |  ISBN-13: 9780205702213
  This online resource is available at no cost at http://www.pearsoncustom.com/custom-library/the-intersections-collection.
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  The Intersections Collection: Everything You Need

   

  In a field as diverse and dynamic as sociology, it’s difficult to find content that’s a perfect fit. Pearson Custom Library has the solution.

   

  Perfectly suited for any course — Intro Sociology, Social Problems, Marriage & Family, Race & Ethnic Relations, Gender Roles, and Religion — The Intersections Collection allows instructors to create the ideal resource for their students, one that completely matches the topics they want to teach.

   

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• Qualitative Research Methods for the Social Sciences, CourseSmart eTextbook, 7/E
  Berg
  ©2009  |  Pearson  |  Electronic Book; 400 pp  |  Available
  ISBN-10: 0205628087  |  ISBN-13: 9780205628087
  Online purchase price: $37.99Brief Description  | 

  

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• Pearson Custom Sociology

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©2009 | Instock
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Package ISBN-10: 0205726666 | ISBN-13: 9780205726660
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Package ISBN-10: 0205681743 | ISBN-13: 9780205681747
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