Description

Features

• Strong emphasis on developing strategies and making choices for the range of speaking situations we encounter throughout our lives.
• An excellent balance of theory and skills illustrates Zarefsky's belief that both are necessary elements of successful and effective public speaking.
• “Applying Strategies” boxes feature five real students and follow their development throughout their public speaking course. Readers see excerpts from these students' assignments, speeches, and journals, as well as comments and critiques from their instructor.
• “Choose a Strategy” boxes build upon concepts and skills introduced. Each box presents a speaking situation and asks students to determine which strategies are most appropriate. Students are then asked to decide what impact a change in topic, audience, purpose, etc., might have on the choice of strategy.
• “Strategies for Speaking to Diverse Audiences” boxes provide tips on how chapter material can be applied in an increasingly diverse speaking environment.
• Complete coverage of the first speech in Chapter 2 provides students early on with an overview of the public speaking process and simple guidelines for putting together their first speech.
• Full chapter on reasoning helps students understand how reasoning is used and why its necessary when preparing all types of speeches–not only those that are persuasive in nature.
• “Checklists" throughout the text summarize key ideas and function as excellent internal review material, while Chapter summaries offer a quick review of the material to help reinforce concepts and theories presented in the chapter.
• TECHNOLOGY ADVANTAGE– MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students. Access code required.

New To This Edition

• Expanded coverage of outlining in Chapter 10 with new examples and organization aids in this area often cited as a common struggle for students.
• Chapter Openers have been expanded to include not only a list of objectives for each chapter, but also an opening quotation and an outline, allowing students and instructors to have a quick overview of the material to follow.
• An increased focus on ethics in public speaking throughout the text and in a new boxed feature called “A Question of Ethics,” which highlights ethical issues students may want to consider as they prepare their own speeches or listen to the speeches of others.
• Chapter 13 has been carefully updated to reflect the ever-increasing role of information technology, as have the “Using the Internet” features in each chapter. Special attention is paid to the critical notion of evaluating material available on the Internet.
• A thoroughly updated photo program gives students a variety of illustrated examples in which to see others–both professional and non-professional–offering public presentations.

Table of Contents

PART I:  Foundations of Public Speaking

1. Welcome to Public Speaking

Why Study Public Speaking?

Public Speaking and Communication

The Public Forum

The Rhetorical Situation

Determinants of the Rhetorical Situation

The Quest for Quality

Ethics: Respect for Audience, Topic and Occasion

2. Your First Speech

Goals and Strategies for Your First Speech

Strategies for Organizing Your Speech

Beginning Assignments

Practicing the Speech

Presenting the Speech

Summary

3. Listening Critically

Are You Really Listening?

Strategies for Careful Listening

Listening Critically

Evaluating Speeches Critically

4. Analyzing Your Audience

Checking Audience Demographics

Respecting Audience Cultures

Understanding Audience Psychology

Strategies for Analyzing the Audience

Analyzing Your Own Ethos

PART II: Invention and Development of the Speech

5. Choosing Your Topic

What Makes a Good Topic?

How to Choose a Good Topic

Developing a Strategic Plan

Developing the Purpose Statement and the Thesis Statement

Analyzing the Thesis Statement

6. Researching Your Topic

Strategic Perspectives on Research

Types of Supporting Material

Finding Supporting Material from People

Finding Supporting Material in Print

Finding Supporting Material Electronically

A Strategy for Research

Note Taking and Filing

7. Reasoning with Your Audience

Proof, Support and Reasoning

Strategies for Reasoning Through Example

Strategies for Reasoning Through Analogy

Strategies for Reasoning Through Signs

Strategies for Reasoning Through Cause

Strategies for Reasoning Through Testimony

Strategies for Reasoning Through Narrative

Avoiding Errors in Reasoning

Reasoning in Public Speaking

PART III:  Arrangement of the Speech

8. Organizing the Speech: The Body

Why is Organization Important?

Selecting the Main Ideas

Arranging the Main Ideas

Selecting and Arranging Supporting Materials

9. Organizing the Speech: Introductions, Conclusions, and Transitions

Introductions: Beginning the Speech

Conclusions: Ending the Speech

Transitions: Connecting the Elements of a Speech

10. Outlining the Speech

From Ideas to Outline

The Preparation Outline

Sample Preparation Outlines

The Presentation Outline

Sample Presentation Outline

PART IV:  Style and Delivery of the Speech

11. Achieving Style through Language

What is Style?

Defining Terms Appropriately

Achieving Clarity, Rhythm and Vividness

Style and the Entire Speech

Achieving Good Style

12. Presenting the Speech

Characteristics of Effective Presentation

The Voice in Presentation

The Body in Presentation

Modes of Presentation

Practicing for Speech Presentation

13. Using Visual Aids

Benefits of Using Visual Aids

Types of Visual Aids

Traditional Visual Aid Materials

Preparing Visual Aids

Computer-Generated Visual Aids

Using Visual Aids in the Speech

PART V:  Uses of Public Speaking

14. Informing

Planning Your Strategy

Informative Strategies

Encouraging Retention

15. Persuading

Purposes Achieved Through Persuasive Strategies

Plan Your Strategy

The Elaboration Likelihood Model

Constraints on Effective Persuasive Speaking

Strategic Resources for Specific Purposes

Generally Available Strategic Resources

Organizing Persuasive Speeches

16. Celebrating: Occasions for Public Speaking

Fitting Your Speech to the Occasion

Deliberative Speaking

Ceremonial Speaking

Speech Combining Deliberative and Ceremonial Goals

Appendix: Speeches for Analysis and Discussion

Student Speeches

Public Speeches

Courses

Public Speaking  (Speech Communication)

Next Edition(s)

• Public Speaking: Strategies for Success, 6/E
  Zarefsky
  ©2011  |  Pearson  |  Paper; 496 pp  |  Instock
  ISBN-10: 0205638325  |  ISBN-13: 9780205638321
  Suggested retail price: $122.40  Buy from myPearsonStoreNet price: $91.80  (What's this?)Brief Description  | 

  

  Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, students learn how to develop and apply strategies for speaking situations they will encounter throughout their lives.

                   

  David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

  More Info
  

Public Speaking: Strategies for Success

Backcover Copy

Public Speaking: Strategies for Success, 5/e
David Zarefsky, Northwestern University

ISBN 10: 0205504051

ISBN 13: 9780205504053

Public Speaking: Strategies for Success, Fifth Editionproposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives.

David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

New to This Edition:

• Expanded coverage of outlining in Chapter 10 with new examples and organization aids in this area often cited as a common struggle for students.
• Chapter openers have been expanded to include not only a list of objectives for each chapter, but also an opening quotation and an outline, allowing students and instructors to have a quick overview of the material to follow.
• An increased focus on ethics in public speaking throughout the text and in a new boxed feature called “A Question of Ethics,” which highlights ethical issues students may want to consider as they prepare their own speeches or listen to the speeches of others.
• Chapter 13 and the “Using the Internet” features in each chapter have been carefully updated to reflect the ever-increasing role of information technology. Special attention is paid to the critical notion of evaluating material available on the Internet.
• A thoroughly updated photo program gives students a variety of illustrated examples in which to see others–both professional and non-professional–offering public presentations.

TECHNOLOGY ADVANTAGE— MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students.

Reviewer Quotes:

“This text provides a detailed foundation and guide to public speaking for real students that neither patronizes them nor skimps on the quality of the material presented here. This is a text students will want to keep with them and refer to often.” — Prof. Elizabeth R. Alcock, Bristol Community College (MA)

MySpeechLab CourseCompass with Pearson eText -- Instant Access -- for Public Speaking, 5/E
Zarefsky
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MySpeechLab with Pearson eText -- Instant Access -- for Public Speaking, 5/E
Zarefsky
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ISBN-10: 0205544894  |  ISBN-13: 9780205544899
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Pearson Passport -- Instant Access -- for Public Speaking
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MySpeechLab CourseCompass with Pearson eText -- Standalone Access Card -- for Public Speaking, 5/E
Zarefsky
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MySpeechLab with Pearson eText -- Standalone Access Card -- for Public Speaking
Zarefsky
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MySpeechLab CourseCompass with Pearson eText -- Instructor Access Code
Allyn & Bacon
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Allyn & Bacon
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Instructor's Resource Manual for Public Speaking: Strategies for Success, 5/E
Zarefsky
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Test Bank for Public Speaking: Strategies for Success, 5/E
Zarefsky
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Test Item File for Blackboard/CourseCompass (Download only) for Public Speaking: Strategies for Success
Zarefsky
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Zarefsky
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Zarefsky
©2008  |  Pearson  |  Paper; 528 pp  |  Out of Stock
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MySpeechLab CourseCompass with Pearson eText -- Instant Access -- for Public Speaking, 5/E
Zarefsky
©2008  |  On-line Supplement; 528 pp  |  Access Code Required  |  Live
ISBN-10: 0205547672  |  ISBN-13: 9780205547678
Online purchase price: $65.00  |  Students, buy access Take a Tour  |  More Info

MySpeechLab CourseCompass with Pearson eText -- Instructor Access Code
Allyn & Bacon
©2008  |  Pearson  |  Digital Access Code  |  Available
ISBN-10: 0205594492  |  ISBN-13: 9780205594498
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MySpeechLab with Pearson eText -- Instant Access -- for Public Speaking, 5/E
Zarefsky
©2008  |  Pearson  |  Website; 528 pp  |  Live
ISBN-10: 0205544894  |  ISBN-13: 9780205544899
Online purchase price: $65.00More Info

MySpeechLab with Pearson eText -- Instructor Access Code
Allyn & Bacon
©2008  |  Pearson  |  Digital Access Code  |  Available
ISBN-10: 0205594484  |  ISBN-13: 9780205594481
URL: http://www.pearsonhighered.com/catalog/aiv/customerType?catalog_code=myspeechlab-ab
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Pearson Passport -- Instant Access -- for Public Speaking
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Zarefsky
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MySpeechLab with Pearson eText -- Standalone Access Card -- for Public Speaking
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MySpeechLab CourseCompass with Pearson eText -- Instant Access -- for Public Speaking, 5/E
Zarefsky
©2008  |  On-line Supplement; 528 pp  |  Access Code Required  |  Live
ISBN-10: 0205547672  |  ISBN-13: 9780205547678
Online purchase price: $65.00  |  Students, buy access More Info

MySpeechLab with Pearson eText -- Instant Access -- for Public Speaking, 5/E
Zarefsky
©2008  |  Pearson  |  Website; 528 pp  |  Live
ISBN-10: 0205544894  |  ISBN-13: 9780205544899
Online purchase price: $65.00More Info

Pearson Passport -- Instant Access -- for Public Speaking
Pearson
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Guide for New Public Speaking Teachers, A: Building Toward Success, 4/E
Troup & Violette
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Keith
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Troup
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Allyn & Bacon
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VideoWorkshop for Public Speaking, Version 2.0: Instructor's Teaching Guide with CD-ROM, 2/E
Allyn & Bacon
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VideoWorkshop for Public Speaking, Version 2.0: Student Learning Guide with CD-ROM, 2/E
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Allyn & Bacon
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Great Ideas for Teaching Speech
Zeuschner
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Multicultural Activities Workbook
Cohen & Richardson
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Outlining Workbook
Hanson & Condon
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Pearson Allyn & Bacon Public Speaking Study Site (Open access)
Allyn & Bacon
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Pearson Allyn & Bacon Public Speaking Video Library
Allyn & Bacon
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Pearson Passport -- Standalone Access Card -- for Public Speaking
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Preparing Visual Aids for Presentations, 4/E
Cavanaugh
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Preparing Visual Aids for Presentations, 5/E
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Public Speaking in the Multicultural Environment, 2/E
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Allyn & Bacon
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Public Speaking Study Site (Update) for Public Speaking: An Audience-Centered Approach, 3/E
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Public Speaking Transparency Package, Version II (for Instructors)
Allyn & Bacon
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Public Speaking, VangoNotes Audio Student Speeches
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Public Speaking, VangoNotes Audio Student Speeches, Individual Chapters
Allyn & Bacon
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Speech Preparation Workbook, 3/E
Osborn
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Speech Preparation Workbook
Dreyer & Patton
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Allyn & Bacon
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Study Card for Public Speaking
Allyn & Bacon
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Allyn & Bacon
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A Guide for New Public Speaking Teachers (for Instructors), 5/E
Fairchild
©2012  |  Pearson  |  Paper; 144 pp  |  Instock
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Allyn & Bacon PowerPoint Presentation (Download only) for 2005 NCA Arnold Lecture (for Instructors)
Burgoon
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Guide for New Teachers of Introduction to Communication, A: Interactive Strategies for Teaching Communication (for Instructors), 4/E
Porter & Dillon
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Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
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CPS RF Classroom Performance System
eInstruction
©2010  |  Pearson  |  Electronic Supplement  |  Available
ISBN-10: 020577864X  |  ISBN-13: 9780205778645
This online resource is available at no cost.
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iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008  |  Pearson  |  Electronic Supplement  |  Available
ISBN-10: 0205594506  |  ISBN-13: 9780205594504
This online resource is available at no cost.
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InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005  |  Pearson  |  Electronic Supplement  |  Available
ISBN-10: 0205436951  |  ISBN-13: 9780205436958
This online resource is available at no cost.
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Introduction to Communication Study Site (Open Access), Essentials of Human Communication, 2/E
Pearson
©2011  |  Pearson  |  On-line Supplement  |  Live
ISBN-10: 0205779271  |  ISBN-13: 9780205779277
This online resource is available at no cost at http://www.abintrocommunication.com.
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MySearchLab -- Standalone Access Card
Pearson
©2010  |  Pearson  |  Access Code Card  |  Instock
ISBN-10: 0205699413  |  ISBN-13: 9780205699414
Suggested retail price:  $41.20    Buy from myPearsonStoreNet price: $30.90  (What's this?)More Info

News Resources for Speech Communication -- Access Code Card
Allyn & Bacon
©2006  |  Pearson  |  Access Code Card  |  Instock
ISBN-10: 0205492207  |  ISBN-13: 9780205492206
Suggested retail price:  $25.40    Buy from myPearsonStoreNet price: $19.05  (What's this?)More Info

Public Speaking Study Site (update) for Public Speaking, 3/E
Pearson
©2011  |  Pearson  |  On-line Supplement  |  Live
ISBN-10: 0205780075  |  ISBN-13: 9780205780075
This online resource is available at no cost at http://www.abpublicspeaking.com.
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What Every Student Should Know About Avoiding Plagiarism
Stern
©2007  |  Pearson  |  Paper; 80 pp  |  Instock
ISBN-10: 0321446895  |  ISBN-13: 9780321446893
Suggested retail price:  $9.80    Buy from myPearsonStoreNet price: $7.35  (What's this?)More Info

What Every Student Should Know About Citing Sources with APA Documentation: Updated for APA Sixth Edition, 2/E
Anderson, Carrell & Widdifield
©2010  |  Pearson  |  Paper; 80 pp  |  Instock
ISBN-10: 0205795811  |  ISBN-13: 9780205795819
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What Every Student Should Know About Listening
Brownell & Wolvin
©2010  |  Pearson  |  Paper; 64 pp  |  Instock
ISBN-10: 0205778070  |  ISBN-13: 9780205778072
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What Every Student Should Know About Practicing Peer Review
Trim
©2007  |  Pearson  |  Paper  |  Instock
ISBN-10: 0321448480  |  ISBN-13: 9780321448484
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What Every Student Should Know About Preparing Effective Oral Presentations
Cox
©2007  |  Pearson  |  Paper; 96 pp  |  Instock
ISBN-10: 0205505457  |  ISBN-13: 9780205505456
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What Every Student Should Know About Procrastination
Hoffman
©2008  |  Pearson  |  Paper; 64 pp  |  Instock
ISBN-10: 0205582117  |  ISBN-13: 9780205582112
Suggested retail price:  $10.60    Buy from myPearsonStoreNet price: $7.95  (What's this?)More Info

What Every Student Should Know About Researching Online
Munger & Campbell
©2007  |  Pearson  |  Paper  |  Instock
ISBN-10: 0321445317  |  ISBN-13: 9780321445315
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What Every Student Should Know About Study Skills
Pearson Longman
©2007  |  Pearson  |  Paper; 72 pp  |  Instock
ISBN-10: 0321447360  |  ISBN-13: 9780321447364
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