This unique Web text offers an innovative approach to the theory and practice of writing for the workplace and allows students to work with the medium that is becoming increasingly dominant in the real world.  PWO makes full use of the flexibility of online delivery and the dynamic capabilities and resources of the World Wide Web. Visit Professional Writing Online at www.pearsonhighered.com/pwo.

Professional Writing Online 3.0 provides far more material than a conventional textbook and provides additional links to a wealth of related material on the World Wide Web.  This unique site offers four primary points of entry, corresponding to the four major sections of content:  Projects, Documents, Principles, and Resources. These sections are interlinked so students can move back and forth among them to find what they need in focusing on a particular topic. 

• The Projects section provides extended case studies and shorter exercises for use inside and outside the classroom.
• The Documents section provides a wealth of real-world examples of a variety of document types.
• The Principles section offers description and guidance on the topics that are integral to an applied writing course.
• The Resources section provides teachers and students with additional materials that will be useful in the teaching and practicing of writing on the job.

• A project/case orientation uses a variety of real-world and simulated scenarios to help students learn writing methods in rich rhetorical contexts.

• Interactive links allow students to move within and between related topics quickly based on their individual needs.

• Students can begin their writing processes directly on Professional Writing Online. In many sections they can fill out forms for research, planning, or feedback and can use e-mail functions to share their work with their instructors or their peers.

• The Principles section provides extensive coverage of important and current topics: social and cultural issues, ethics, reader orientation, argument and persuasion, usability testing, and writing online.

• The Resources section includes links to search engines, instruction on searching online, sources for business and technical writing research, coverage of online documentation, and job and career resources.

• A revamped design and navigation bar make the site more intuitive and easier to use.
• Audio and video content created exclusively for this site, as well as links to appropriate video and audio at YouTube, etc.
• New Principles sections including digital animation basics (Flash, etc.), digital video techniques (for product demos, instructions, etc.), digital audio techniques, icon design, collaboration using google docs, zoho, basecamp, etc., oral presentations, (including audio and video examples), usability (including audio and video examples), e-portfolios, and color theory.
• New Projects including a screencast tutorial for software users, animation for product launch, wikis, weblog for intranet (internal corporate site), a usability case, an information modeling case, a risk/PR type of case, and several smaller mini cases and case exercises for use in single classes.
• New content on a variety of topics, including content management systems, conducting online research, international contexts, globalization, cross-cultural issues, Web 2.0 and social networking, and information architecture.

DOCUMENTS

Introduction                                                                                                

Memos and E-mail                                                                                      

The Rhetoric of Memo and E-mail

E-mail Etiquette ***

Memo Template

Samples

Buddy McCormick, Original

Buddy McCormick Revision 1

Problem at the Power Plant

Changes at the Parking Garage

Letters

The Rhetoric of the Letter

Letter Template

Samples

Past-Due Notice

Request for a Deposit Refund

Request for a Deposit Refund Revision

Motor Club Business Letter

Bad News Business Letter

Rate Increase Business Letter

Reports

The Rhetoric of Report Writing

Purpose: Why Write a Report?

The Problem-Solving Paradigm

On the Readers of Reports

Ten Tips for Better Report Writing

Drafting and Revising a Large-Scale Project in Teams

Types of Reports in Professional Communication

Lab Reports

Usability Reports

Abstracts and Summaries

Periodic Reports: Trips, Activities, Progress, and Annual

White Papers

Organizing the Recommendation Report

Sample Reports

Projects that Use These Documents

Policy, Manuals, and Handbooks

Introduction to Policy Writing

Why Policy Writing Requires Research

Ethics in Policy Writing

Projects that Use These Documents

Employment Documents

The Rhetoric of Employment Documents

Searching for Jobs

Types of Employment Documents

Résumés

Application Letter

Web Résumé

E-Portfolios ***

Employment Document Samples and Templates

Sample Résumé for a Teaching Position

Electronic Résumé for a Technical Writing Position

Résumé for an Internship in Engineering, Sample 1

Résumé for an Internship in Engineering, Sample 2

Résumé for an Internship in a Law Firm

Sample Résumé for a Technical Writing Position

Sample References Page

Sample Application Letter for a Teaching Position

Application Letter for Student Work in a Research Lab

Application Letter for a Summer Internship in a Law Firm

Application Letter - Research Assistantship in Biology

Sample Résumés from Professional Writers

Sample Résumés from Engineers

Template for Traditional Résumé

Promotional Materials

Overview

Types of Promotional Materials

Templates

Samples

Instructional Documents

Overview

Types of Instructional Documentation: Understanding the User’s Timeframe, Goals, and Expertise

Creating Quick Reference Documentation

Creating User Guide Documentation

Creating Reference Guide Documentation

Template for Instructional Documents

Sample Script for a Live Tutorial

Worksheet: Starting Documentation Projects

Oral Presentations

Overview ***

Functions of Oral Presentations ***

Keys to Effective Formal and Informal Presentations ***

Tips for Giving Oral Presentations ***

PowerPoint Support for Oral Presentations ***

Making Web Presentations and Online Reports ***

Developing a New Website for Capco Services

Elevator Speech ***

Worksheet: Evaluating Oral Presentations

Proposals

Overview

The Rhetoric of Proposals

Types and Contexts of Proposals

Content and Organization

Proposal: Biomedical Engineering Design Project

PROJECTS

Introduction                                                                                                  

Accuracy Exercise***                                                                               

Adventure Cycling Service***                                                                 

Air Bag Case                                                                                                

AirMidwest***   

Allied Mutual Insurance Case                                                                         

Analysis and Revision of Workplace Document

Analysis of Professional Context                                                             

Analysis of Writing Practices                                                                  

Ballot Redesign Project                                                                             

Big 1 Case                                                                                                    

Business Letter: Telling the Reader Bad News                                    

Business Report Project                                                                            

Carbon Footprint***                                                                                  

Color Schemes for Website with Audience Segments ***

Computing in Your Profession                                                                 

Conciseness Exercise***                                                                          

Conference Proposal***                                                                           

Copyshop Simulation                                                                                  

Corporate Website Simulation                                                                 

Critical Website                                                                                          

Customer Complaints ***                                                                         

Deus, Inc                                                                                                       

Documentation                                                                                             

E-Commerce Simulation                                                                            

Elevator Speech***                                                                                     

Email Etiquette***                                                                                      

Email Exchanges with Singapore***                                                      

Employment Search                                                                                    

E-Portfolio Project***                                                                               

Expanded Employment Project ***                                                          

Evaluating Clip Art for the Web                                                               

Evaluating the Design of Online Documentation                                  

First Contact***                                                                                         

Industrial Design: The Elevator Buttons                                                

Job Application Project                                                                              

Job Banks Simulation                                                                                

Job Research Exercise                                                                               

Lego Documentation Project***                                                              

Lester Crane Case                                                                                      

List Exercise***                                                                                         

NCAA Bat Standards Case                                                                        

National Electric Simulation                                                                     

Negative Job News***                                                                                

Online Documentation for MOOs                                                            

Parallelism Exercise***                                                                           

Plain-Language Plagiarism Handbook                                                   

Planning for Emergencies                                                                         

The Poly Chemical Risk Assessment Case                                           

Proposal Project                                                                                          

Proposal to Study Municipal Wi-Fi***                                                   

The Relationship between Law and Science/Technology                     

Research Article***                                                                                  

Revising Employee Performance Procedures                                        

Section 508***                                                                                            

Screencast Tutorial Project***                                                               

Software Bug Case                                                                                      

Software Learning Initiative                                                                     

Structuring Workflow: The Conference Planning Project                 ***

Technical Presentation to High School Seniors                                   

Technology Access                                                                                     

TouchView: Developing Information Kiosks for a Public Building  

Understanding Copyright and Design on the Web                                

United Drill Simulation                                                                              

Usability Project                                                                                          

Visualization Project***                                                                           

Weblog for Small, International Corporate Intranet***                     

Web Resources Project                                                                             

Overview: The Rhetorical Theory of Professional Writing Online  

The Rhetoric of Professional Writing                                                    

Understanding Purpose

The Complex Nature of Writing

Evaluating Writing

Technology and Writing/Work in the 21st Century

Choosing a Communication Medium***

Collaboration and Team Writing

Types of Documents (Genres)

Terminology: What is Professional Writing?

The Importance of Technical Communication to Engineers

The Importance of Business Communication in Managerial Work

Team Writing Log

Understanding Readers    

What Readers Read

How Readers Read

Classifying Readers

Understanding an Audience

Social and Cultural Issues ***

Ethics and Professional Communication

Basic Principles of Ethics

Exercise: How Professional Documents can go Wrong

Ethical Guidelines for Teamwork and Project Management 

Copyright, Plagiarism, and Fair Use of Others' Writing

Gender in the Workplace

Avoid Gender Stereotyping

Avoid Sexist (and Other Insensitive) Language

Ethics Editing Checklist

Intercultural Communication

Intercultural Communications as a Rhetorical Issue ***

High-Low Context ***

Individual vs Group Cultures ***

Technologies and Cultures ***

Rhetorical Patterns Across Cultures ***

Textual Issues ***

Idioms and Abbreviations

Writing for Translation ***

Images in Culture ***

Creating Images

Icons

Color

Fonts

Plagiarism

Intellectual Property Overview: Ethics and Law

Some Sample Campus Plagiarism Policies

Documenting Your Work in Teams: Teamwork Logs and Lab Notebooks

Plagiarism Exercise

Shaping Texts

Shaping Texts for Readers

Markers for Readers

Using ISIS as a Tool for Inspecting Text

Style, Audience, and the Arrangement of Information

Analyzing Workplace Writing

Analyzing Workplace Writing Situations

Representing the Writing Situation Visually

Writing lists, trees, and research questions

Making matrices

Flowcharting

Drawing maps

Brainstorming

Acting

Building Arguments

Types of Arguments

Managing Information

Structures for Information

Constructing Visuals; Graphics

Meeting Standards/ Writing Specifications

Opening Statements

Managing Projects

Collaboration and Team Writing

Selecting a Team Work Structure

Drafting and Revising Large-Scale Projects

Online Collaboration ***

Team Work Log

Versioning Documents

Organizing File and Directory Structures

Troubleshooting Team Problems

Arranging Information

Style, Audience, and the Arrangement of Information

Thinking About Document Design

Ordering Information for Understanding

Constructing Visuals ***

Designing with Color ***

Color and Light ***

Color and Communication ***

Color Theory Basics ***

Color Combinations ***

Color for Print ***

Color for Web ***

Resources ***

Using Citation Formats

Research

Why Writers Need to Find and Use Information

Methodology and Design

Finding Sources that Already Exist: Library and Web Resources ***

Search Tools in the Library***

Search Tools on the World Wide Web***

Searching for Printed Sources

Searching Processes for Web Sources ***

What Makes a Print Source a Good Source

What Makes a Web Source a Good Source ***

Gathering and Analyzing New Information: Field Research

Planning Informal Field Research

Informal Data Collection Techniques

Interviews

Designing Questionnaires

Making Informal Observations

Analyzing Data from Informal Field Research

Presenting Informal Research Findings

Informal Usability Testing

Writing Reports

Reporting in the Process of Work

Structured Writing

Types of Reports

Developing Documents Across Technical Investigations

Designing and Writing Instructions

Writing Online

Writing at the Computer

Similarities and Differences Between Print and Screen

Some General Guidelines for Résumé Design

Report Design

Oral Report Visuals

Designing Online Documents

Why Do You Want to Create a Website?

Using a Site Map: Planning a Web Design

Developing a System for Working on Websites

Writing the Information for a Website

Steps in Construction of a Web Page

Website Structure

Naming and Managing Web-Based Files

The Basics of Linking

Signaling Readers of Online Texts

Visual Design on the Web

Maintaining a Website

Oral Presentations

Functions of Oral Presentations ***

Keys to Effective Formal and Informal Presentations***

Tips for Giving Oral Presentations ***

PowerPoint Support for Oral Presentations***

Making Web Presentations and Online Reports***

Developing a New Website for Capco Services

Elevator Speech***

Worksheet: Evaluating Oral Presentations

Usability Testing***

Purpose, Criteria, and Goals***

Planning***

Setting up a User Test

Aids from a Guide for Informal Usability Testing

Worksheet: Posing and Selecting Questions

Methods***

Sample Observation Sheets

Charting User Interactions with a Document

Charting User Interactions with a Product

Data Analysis and Reporting***

Worksheet: Analyzing Data

Heuristic Evaluation***

Accessibility***

Style and Editing***

Stylistic Qualities (links page)

Parallelism***

Conciseness***

Accuracy and Precision***

Avoiding Bias in Language***

Headings***

Formatted Lists***

Direct versus Indirect Arrangement of Information

Professional Look and Feel

Citing Research Sources

Using Citation Formats

Types of Editing and Proofreading

Types of Revising and Editing

Top-Down Editing

Proofreading

Proofreading for Reports

Exercises

Correcting Style Problems

Style and Editing Activity

Document Principles

Memos, Notes, and E-Mail

Letters

Reports

Policy, Manuals, and Handbooks

Employment Documents

Promotional Materials

Instructional Documents

Oral Presentations

Proposals

Basic Sound and Video Production ***

Decide on Communication Goals ***

Draft a Script or Storyboard***

Frame Shots and Construct Sequences***

Lighting Video***

Set Up and Test Equipment***

Record Audio and Video***

Edit Audio and Video***

Resources***

PRINCIPLES

Introduction

Search Engines

Corporate Websites

Web Design Resources

Graphics and Visuals

Online Documentation

Internet Use Statistics

Usability Resources

Design Tips and Templates

Professional Writing

Citing Sources

Job and Career Resources

Professional Writing Programs

Professional Writing  [SUPPLEMENTAL PRODUCTS]   (Technical Communication)
Technical Communication - Intro  [SUPPLEMENTAL PRODUCTS]   (Technical Communication)

Instructor Access Code for Professional Writing Online, 3/E
Porter, Sullivan & Johnson-Eilola
©2009  |  Longman  |  Digital Access Code  |  Available
ISBN-10: 0205665853  |  ISBN-13: 9780205665853
URL: http://www.pearsonhighered.com/catalog/aiv/customerType?catalog_code=prof-writing-online-3-ss
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