Pearson - Principles of Marketing, 13/E - Philip Kotler & Gary Armstrong

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Principles of Marketing, 13/E
Philip Kotler, Northwestern University
Gary Armstrong, University of North Carolina

ISBN-10: 0136079415
ISBN-13: 9780136079415

Publisher: Prentice Hall
Copyright: 2010
Format: Cloth; 744 pp
Published: 12/28/2008

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Description

For undergraduate Principles of Marketing courses

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.

Features

For undergraduate Principles of Marketing courses

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

The thirteenth edition has been fully updated and redesigned to make the book easier to use. This text is also integrated with mymarketinglab, Pearson's online homework and personalized study tool.

MYMARKETINGLAB

See the hands in the air, hear the roar of discussion—be a Rock Star in the classroom. mymarketinglab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

Engaging Students and Holding Them Accountable for Their Class Performance
mymarketinglab helps you hold students accountable for class preparation and supports more active learning styles by providing students with the tools necessary to assess their knowledge and identify areas for improvement. Consisting of the pretest, remediation material based on the pretest results, and the posttest, the Study Plan helps professors ensure that their students have a basic understanding of course material before coming to class.

Bringing Excitement and Interest to the Center Stage
Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in mymarketinglab.

NEW! Get Students Involved: Mini-simulations. Unique mini-simulations use adaptive technology to allow students to make marketing decisions and see the impact of the decisions they chose.

Provide Real-world Context: Interactive Case Studies. Consisting of either a case statement or video, the Interactive Case Studies present critical thinking questions that ask students to evaluate the relevance and importance of the case. These Interactive Case Studies also include discussion/debate questions to help get the class talking.

Measure Core Critical-thinking Skills: Discussion Questions. Get your students to recognize assumptions, evaluate arguments, and more with Discussion Questions that will help inspire curiosity about the subject matter. Discussion Questions can be used as an opportunity for students to show their ability on extra-credit questions, and are great for generating discussion.

Promote Active Learning: Flash Cards. To help students study, mymarketinglab includes flash cards of key terms from their textbook.

Making it Easier for You to Rock the Room
mymarketinglab puts an array of teaching resources at your fingertips making it easy for you to be a Rock Star in the classroom!

Tap into current teaching resources: myMarketingCommunity.com. This online repository contains a dynamic collection of educational materials, providing you with current events, activities, and videos that can be used in your marketing course.

Import assignments: Product Shared Library. The Product Shared Library is maintained by the Pearson Marketing team and is available to all users. It allows the Pearson Marketing team to release updated content throughout the term, which is maintained by Pearson and cannot be modified.

NEW! Show the Real-world Applications: Company Videos and Video Case Studies. Give your students access to videos and video cases that feature both large corporations and small businesses. These videos also provide open-ended questions to help spark class discussion, and are supported with teaching notes, slides, and quiz questions.

Supplying the Resources You Need: Lecture Materials.

Reinforce Key Concepts: PowerPoint Presentations. Seamlessly reinforce key concepts learned in lecture by providing students with access to PowerPoint presentations to be used for studying purposes.

Electronic Figures. All figures from the text are available electronically, making it easier for you to integrate the images and figures of your choice into your presentations.

Assign Online: Tests and Quizzes. Professor can test and quiz their students through mymarketinglab, which contains complete testbanks.

NEW! Fully Updated and Revised Testbank. All test questions have been assessed and improved as needed by an assessment professional.
Testgen. This test-generating program allows instructors to add, edit, or delete questions from the Test Item File; analyze test results; and organize a database of exams and student results.

Manage all of your course grades in one place: Powerful Gradebook and Advanced Reporting. The fully functioning Gradebook makes it easy for to manage all of your course grades in one convenient location. Gradebook allows you to import/export from popular learning management systems, manipulate and modify individual student grades, and even calculate final grades. You can also run a number of activity reports for single or multiple students, assignments, and sections. You can even run frequency analysis reports, Study Plan reports, and create certificates of completion. All reports can be customized, exported, and saved to My Reports for easy access.
Tailor Your Online Course: BlackBoard and WebCT ePacks. Both ePacks contain core supplements so you can quickly create your own course in each environment.

PRINCIPLES OF MARKETING, 13/e

Customer-Value Framework: Creating value for customers is a cornerstone of being an effective marketer, so this text is designed to teach students how to create and communicate value to customers from the very beginning.

NEW! Learning Design: The new design is more active and integrated, allowing students to more easily use the text.

NEW! Author Annotations: This piece of the new design has been added to help emphasize important pieces of information.

NEW! Chapter 20, “Sustainable Marketing”: As being a “green” business becomes more and more important, companies must adopt sustainable marketing practices to compete.

NEW! Consumer Generated Marketing: This is a hot topic in today’s marketing and an innovative way to bring consumers into the marketing process.

NEW! Expanded Coverage of Marketing Technologies: Allows students to stay current on how technology is affecting marketing.

Marketing By the Numbers Appendix: Helps students understand the numbers behind marketing and reveals how much math is truly involved.

NEW! End of Chapter Cases: Every chapter now has a closing case that allows instructors to connect textbook material the real world.

Other topics of distinction

Real Marketing Highlights: Two features per chapter show students what real companies are doing.

Marketing Plan Appendix: Provides students with a complete marketing plan to demonstrate how concepts are applied.

New To This Edition

NEW! Learning Design: The new design is more active and integrated, allowing students to more easily use the text.

NEW! Author Annotations: This piece of the new design has been added to help emphasize important pieces of information.

NEW! Chapter 20, “Sustainable Marketing”: As being a “green” business becomes more and more important, companies must adopt sustainable marketing practices to compete.

NEW! Consumer Generated Marketing: This is a hot topic in today’s marketing and an innovative way to bring consumers into the marketing process

NEW! Expanded Coverage of Marketing Technologies: Allows students to stay current on how technology is affecting marketing.

NEW! End of Chapter Cases: Every chapter now has a closing case that allows instructors to connect textbook material the real world.

Table of Contents

Part 1–Defining Marketing and the Marketing Process

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

Part 2–Understanding the Marketplace and Consumers

3. The Marketing Environment

4. Managing Marketing Information to Gain Customer Insights

5. Consumer Markets and Consumer Buyer Behavior

6. Business Markets and Business Buyer Behavior

Part 3–Designing a Customer-Driven Marketing Strategy and Marketing Mix

7. Customer-Driven Marketing Strategy: Creating Value for Target Customers

8. Product, Services, and Brands: Building Customer Value

9. New-Product Development and Life-Cycle Strategies

10. Pricing: Understanding and Capturing Customer Value

11. Pricing Strategies

12. Marketing Channels: Delivering Customer Value

13. Retailing and Wholesaling

14. Communicating Customer Value: Integrated Marketing Communication Strategy

15. Advertising and Public Relations

16. Personal Selling and Sales Promotion

17. Direct and Online Marketing: Building Direct Customer Relationships

Part 4–Extending Marketing

18. Creating Competitive Advantage

19. The Global Marketplace

20. Marketing Ethics and Social Responsibility

APPENDIXES

1. Marketing Plan

2. Marketing by the Numbers

3. Careers in Marketing

Glossary, Company Index, Subject Index

Courses

Principles of Marketing - Two-Year/Vo-Tech [CORE TEXTS] (Marketing)
Principles of Marketing - Two-Year and Four-Year [CORE TEXTS] (Marketing)

Previous Edition(s)

Principles of Marketing, 12/E
Kotler & Armstrong
©2008 | Prentice Hall | Cloth; 736 pp | Out of Print
ISBN-10: 0132390027 | ISBN-13: 9780132390026
Brief Description |
For the Principles of Marketing course.

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
More Info
Principles of Marketing, 11/E
Kotler & Armstrong
©2006 | Prentice Hall | Cloth; 768 pp | Out of Print
ISBN-10: 0131469185 | ISBN-13: 9780131469181
Brief Description |
For the Principles of Marketing course.

The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students.
More Info

Next Edition(s)

Principles of Marketing, 14/E
Kotler & Armstrong
©2012 | Prentice Hall | Cloth; 744 pp | Instock
ISBN-10: 0132167123 | ISBN-13: 9780132167123
Suggested retail price: $226.67 Buy from myPearsonStoreNet price: $170.00 (What's this?)
Brief Description |
For Principles of Marketing courses using a comprehensive text.

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:

One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.

A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.

New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.

Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.

Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.

Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.

Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
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Websites and Online Courses

MyMarketingLab with Pearson eText -- Instant Access -- for Principles of Marketing, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | Website; 744 pp | Live
ISBN-10: 0136080715 | ISBN-13: 9780136080718
Online purchase price: $80.00More Info

MyMarketingLabPlus with eBook for Principles of Marketing, 13/E
Kotler
©2011 | Prentice Hall | Website; 0 pp | Live
ISBN-10: 125632454X | ISBN-13: 9781256324546
Online purchase price: $90.00More Info

Student Access Codes

Blackboard Cartridge Student Access Code Card for Principles of Marketing,
Kotler
©2009 | Prentice Hall | Access Code Card | Instock
ISBN-10: 055814862X | ISBN-13: 9780558148621
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CourseCompass Student Access Code Card for Principles of Marketing,
Kotler
©2009 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0558137253 | ISBN-13: 9780558137250
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MyMarketingLab with Pearson eText -- Access Card -- for Principles of Marketing, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | Access Code Card; 744 pp | Instock
ISBN-10: 013609886X | ISBN-13: 9780136098867
Net price: $80.00 (What's this?)More Info

WebCT ePack Student Access Code Card for Principles of Marketing,
Kotler
©2009 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0558126677 | ISBN-13: 9780558126674
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Student Resources

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Websites and online courses
Other student resources

eLearning & Assessment

Websites and Online Courses
Student Access Codes

Instructor's Manual with Video Guide for Principles of Marketing, 13/E
Armstrong & Kotler
©2010 | Prentice Hall | Paper; 674 pp | Instock
ISBN-10: 0136080480 | ISBN-13: 9780136080480

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Instructor's Resource Center on CD, Principles of Marketing, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0136080154 | ISBN-13: 9780136080152

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Test Item File, Principles of Marketing, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | Paper; 854 pp | Instock
ISBN-10: 0136080499 | ISBN-13: 9780136080497

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TestGen® Computerized Test Bank for Principles of Marketing, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0136080731 | ISBN-13: 9780136080732

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Exam Copy for Principles of Marketing, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | Cloth; 744 pp | Instock
ISBN-10: 0136080723 | ISBN-13: 9780136080725
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Websites and online courses

Other student resources

Principles of Marketing, VangoNotes Audio Study Guide, Complete Book, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | VangoNote | Available
ISBN-10: 013608074X | ISBN-13: 9780136080749
Online purchase price: $19.95More Info

Principles of Marketing, VangoNotes Audio Study Guide, Individual Chapter, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | VangoNote Individual Chapter | Available
ISBN-10: 0136080774 | ISBN-13: 9780136080770
Online purchase price: $2.99More Info

Study Guide for Principles of Marketing, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | Paper; 515 pp | Instock
ISBN-10: 0136080758 | ISBN-13: 9780136080756
Net price: $35.00 (What's this?)More Info

Videos on DVD for Principles of Marketing, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | DVD | Instock
ISBN-10: 0136080170 | ISBN-13: 9780136080176
Net price: $10.00 (What's this?)More Info

Websites and Online Courses

Student Access Codes

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Pearson Custom Business Resources
Pearson
©2012 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0136096557 | ISBN-13: 9780136096559
This online resource is available at no cost at http://www.pearsoncustom.com/custom-library/pearson-custom-business-resources.
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Principles of Marketing, CourseSmart eTextbook, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | Electronic Book; 750 pp | Available
ISBN-10: 0136080197 | ISBN-13: 9780136080190
Online purchase price: $89.99Brief Description |
CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.
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Principles of Marketing, Student Value Edition, 13/E
Kotler & Armstrong
©2010 | Prentice Hall | Unbound (Saleable) | Instock
ISBN-10: 0136084206 | ISBN-13: 9780136084204
Net price: $109.20 (What's this?)Brief Description |
If you are looking for a lower cost alternative to the traditional textbook, consider the Student Value Edition — a full-color, 3-hole punched version of the bound textbook! Your students will receive the same premium content and authorship found in a bound text, but the 3-hole punched Student Value Edition offers students’ a savings of up to 35% off the suggested list price of the print text.
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Principles of Marketing, 13/E