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Principles of Marketing, 12/E
Philip Kotler, Northwestern University
Gary Armstrong

ISBN-10: 0132390027
ISBN-13: 9780132390026

Publisher: Prentice Hall
Copyright: 2008
Format: Cloth; 736 pp
Published: 02/27/2007

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Description

For the Principles of Marketing course.

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

Features

<>For the Principles of Marketing course

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

How do you integrate customer value and customer relationships into your course?

Innovative customer-value and customer-relationships framework captures the essence of today’s marketing. Today’s marketers must be good at creating customer value and managing customer relationships. Kotler/Armstrong presents an innovative customer value framework that is introduced at the start of Chapter 1 in a five-step marketing process model, which details how marketing creates customer value and captures value in return. The framework is carefully explained in the first two chapters, providing students with a solid foundation. The framework is then integrated throughout the remainder of the text. Five value themes are found throughout the text:

Creating value for customers in order to capture value from customers in return.
Building and managing strong, value-creating brands.
Managing return on marketing to recapture value.

o New Appendix 2: Marketing by the Numbers, This new comprehensive appendix introduces students to the marketing financial analysis that helps to guide, assess and support marketing decisions in this age of marketing accountability. page A-11 - A-26

Harnessing new marketing technologies.
Marketing in a socially responsible way around the globe.
- Chapters 1 & 2 explain the themes, and then they are integrated throughout the text

OTHER POINTS OF DISTINCTION

How do get your students interested in marketing? What kinds of resources do you use to bring examples into your course?

Real value through real marketing examples. Kotler and Armstrong are known for telling the stories that reveal the drama of modern marketing, using contemporary examples such as NASCAR, BestBuy, Nike, Harrah’s, Dunkin’ Donuts, Lexus, Apple Computer, the NBA, and more. These examples make research much easier for an instructor, as all current examples are already integrated into the book.

NASCAR, p. 2-3
BestBuy, p. 24
Dunkin' Donuts Video Case, p. 31
Lexus, p. 14
Apple Computer, p. 141, 253-254

Did you know that Philip Kotler was recently ranked as the fourth "Most Influential Business Writer/Management Guru" of the 21st century?"

The recently published article conducted by The Financial Times polled over 1,000 chief executives in 25 countries around the world and ranked people who had the most influence in business theory and practice in the past year (2005). To view the complete ranking as a .pdf document, please visit:

http://news.ft.com/cms/88762712-576c-11da-b7ea-00000e25118c.pdf

This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

New To This Edition

How do you integrate customer value and customer relationships into your course?

Extended emphasis on the innovative customer-value and customer-relationships framework. Five value themes are now found throughout the text:

Creating value for customers in order to capture value from customers in return.
Building and managing strong, value-creating brands.
Managing return on marketing to recapture value.

o New Appendix 2: Marketing by the Numbers: This new comprehensive appendix introduces students to the marketing financial analysis that helps to guide, assess and support marketing decisions in this age of marketing accountability. p. A-11 - A-26

Harnessing new marketing technologies.
Marketing in a socially responsible way around the globe.
- Chapters 1 & 2 introduce and explain these themes thoroughly, other chapters integrate these themes throughout.

How do get your students interested in marketing? What kinds of resources do you use to bring examples into your course?

Real value through updated and new real marketing examples. Kotler and Armstrong are known for telling the stories that reveal the drama of modern marketing, using contemporary examples such as NASCAR, BestBuy, Nike, Harrah’s, Dunkin’ Donuts, Lexus, Apple Computer, the NBA, and more. These examples make research much easier for an instructor, as all current examples are already integrated into the book.

NASCAR, p. 2-3
BestBuy, p. 24
Dunkin' Donuts Video Case, p. 31
Lexus, p. 14
Apple Computer, p. 141, 253-254

How do you integrate the recent trends and changes in Integrated Marketing Communications?

Restructured Integrated Marketing Communications chapters reflect sweeping shifts in how today’s marketers communicate value to customers.

Newly revised Chapter 14–Communicating Customer Value–addresses today’s shifting integrated marketing communications model. It tells how marketers are now adding a host of new-age media–everything from interactive TV and the Internet to iPods and cellphones–to reach targeted customers with more personalized messages.

Page 306-423

Advertising and public relations are now combined in Chapter 15, which includes important new discussions on “Madison & Vine” (the merging of advertising and entertainment to break through the clutter), return on advertising, and other important topics.

p. 424-440

A restructured Chapter 16 now combines personal selling and sales promotion.

Page 450-477

New Chapter 17–Direct and Online Marketing–provides focused new coverage of direct marketing and its fastest-growing arm, marketing on the Internet. The new chapter includes a section on new digital direct marketing technologies (p. 491-493), such as mobile phone marketing, podcasts and vodcasts, and interactive TV.

Page 478-513

Other Changes

The Return on Marketing section in Chapter 2 has also been revised, along with additional return on advertising and return on selling discussions in later chapters.

p. 34-61

Chapter 5 (Consumer Behavior) provides a new discussion on “online social networks” that tells how marketers are tapping digital online networks such as YouTube, MySpace, and others to build stronger relationships between their brands and customers.

p. 135

Chapter 9 contains a new section on managing new-product development, covering new customer-driven, team-based, holistic new-product development approaches.

p. 265-269

Revised pricing discussions in Chapter 10–Pricing: Understanding and Capturing Customer Value. The chapter now focuses on customer-value-based pricing–on understanding and capturing customer value as the basis for setting and adjusting prices. The revised chapter includes new discussions of “good-value” and “value-added” pricing strategies, dynamic pricing, and competitive pricing considerations.

Customer-Value based pricing, p. 287
Good value and value added pricing, p. 289
Comptetitive pricing strategies, p. 301

New and expanded material on a wide range of other topics: including managing customer relationships and CRM, brand strategy and positioning, SWOT analysis, data mining and data networks, ethnographic consumer research, marketing and diversity, generational marketing, buzz marketing, services marketing, supplier satisfaction and partnering, environmental sustainability, cause-related marketing, socially responsible marketing, global marketing strategies, and much, much more.

Table of Contents

Part 1–Defining Marketing and the Marketing Process 2

1. Marketing: Managing Profitable Customer Relationships 2

2.         Company and Marketing Strategy: Partnering to Build Customer Relationships    34

Part 2–Understanding the Marketplace and Consumers     62
3.         The Marketing Environment    62

4.         Managing Marketing Information    94

5.         Consumer Markets and Consumer Buyer Behavior    128

6.         Business Markets and Business Buyer Behavior    158

Part 3–Designing a Customer-Driven Strategy and Marketing Mix    182
7.         Customer-Driven Marketing Strategy: Creativing Value for Target Customers    182

8.         Product, Services, and Branding Strategies    216

9.         New-Product Development and Life-Cycle Strategies    250

10.       Pricing Products: Understanding and Capturing Customer Value    282

11.       Pricing Products: Pricing Strategies    306

12.       Marketing Channels and Supply Chain Management    332

13.       Retailing and Wholesaling    364

14.       Communicating Customer Value: Integrated Marketing Communication Strategy    396

15.       Advertising and Public Relations    424

16.       Personal Selling and Sales Promotion    450

17.       Direct and Online Marketing: Building Direct Customer Relationships    478

Part 4–Extending Marketing     514
18.       Creating Competitive Advantage    514

19.       The Global Marketplace    540

20.       Marketing Ethics and Social Responsibility    570

APPENDIXES
1.         Marketing Plan    A-1

2.         Marketing by the Numbers    A-11

3.         Careers in Marketing    A-27

References R-1

Glossary G-1

Credits C-1

Index I-1

Courses

Principles of Marketing - Two-Year/Vo-Tech [CORE TEXTS] (Marketing)
Principles of Marketing - Two-Year and Four-Year [CORE TEXTS] (Marketing)

Previous Edition(s)

Principles of Marketing, 11/E
Kotler & Armstrong
©2006 | Prentice Hall | Cloth; 768 pp | Out of Print
ISBN-10: 0131469185 | ISBN-13: 9780131469181
Brief Description |
For the Principles of Marketing course.

The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students.
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Next Edition(s)

Principles of Marketing, 14/E
Kotler & Armstrong
©2012 | Prentice Hall | Cloth; 744 pp | Instock
ISBN-10: 0132167123 | ISBN-13: 9780132167123
Suggested retail price: $226.67 Buy from myPearsonStoreNet price: $170.00 (What's this?)
Brief Description |
For Principles of Marketing courses using a comprehensive text.

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:

One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.

A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.

New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.

Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.

Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.

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Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
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Author Bios

As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable.

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (PrenticeHall), now in its twelfth edition and the world’s most widely used marketing text book in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

Professor Kotler was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing. In a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth “most influential business writer/guru” of the twenty-first century.

Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with many major U.S. and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.

Gary Armstrong is Crist W. Blackwell Distinguished Professor of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.

But Professor Armstrong’s first love is teaching. His Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. He works closely with business student groups and has received several campuswide and Business School teaching awards. He is the only repeat recipient of school’s highly regarded Award for Excellence in Undergraduate Teaching, which he has received three times. Professor Armstrong recently received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the sixteen-campus University of North Carolina system.

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Companion Website for Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Website | Live
ISBN-10: 0132390086 | ISBN-13: 9780132390088
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Companion Website for Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Website | Live
ISBN-10: 0132390086 | ISBN-13: 9780132390088
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TestGen Computerized Test Bank for Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Estimated Availability : 05/01/2007
ISBN-10: 0132390183 | ISBN-13: 9780132390187
More Info

Websites and online courses

Companion Website for Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Website | Live
ISBN-10: 0132390086 | ISBN-13: 9780132390088
More Info

Other student resources

Principles of Marketing, VangoNotes Audio Study Guide, Complete Book, 12/E
Kotler
©2008 | Prentice Hall | VangoNote | Available
ISBN-10: 013238986X | ISBN-13: 9780132389860
Online purchase price: $19.95More Info

Principles of Marketing, VangoNotes Audio Study Guide, Individual Chapters, 12/E
Kotler
©2008 | Prentice Hall | VangoNote Individual Chapter | Available
ISBN-10: 0136134386 | ISBN-13: 9780136134381
Online purchase price: $2.99More Info

Websites and Online Courses

Companion Website for Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Website | Live
ISBN-10: 0132390086 | ISBN-13: 9780132390088
More Info

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Principles of Marketing, 12/E