Pearson - Principles of Marketing, 11/E - Philip Kotler & Gary Armstrong

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Principles of Marketing, 11/E
Philip Kotler, Northwestern University
Gary Armstrong, University of North Carolina

ISBN-10: 0131469185
ISBN-13: 9780131469181

Publisher: Prentice Hall
Copyright: 2006
Format: Cloth; 768 pp
Published: 02/01/2005
Status: Out of Print

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Description

For the Principles of Marketing course.

The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students.

Features

For the undergraduate Principles of Marketing course.

The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students.

"How do you integrate the concept of customer value - managing and building profitable customer relationships?"

Building and managing customer relationships is the foundation this text is built upon — This text is first in its class to incorporate a customer value framework upfront and carry it throughout. It describes the importance of understanding the marketplace and customer needs, illustrates the proper design of customer-driven marketing strategies, and shows the development of marketing programs that deliver value and satisfaction.
- Benefit: Shows students that creating value for customers captures value from customers in return.
- Example: See Chapter 1, pg.5 (Customer Value Framework Diagram).

Other Points of Differentiation

"Is it a lot of work to use current examples in the course?"

Exciting, current real marketing applications—Kotler and Armstrong are known for telling the stories that reveal the drama of modern marketing, using contemporary examples such as NASCAR, MTV, McDonald’s, RFID technology, Anheuser-Busch (BudNet), Lexus, Pottery Barn, Krispy Kreme, and more.
- Example: Compare the source lines for the examples in this text to those in other introductory texts!

"Is it important that your text integrate current coverage on branding, technology's impact on marketing, global marketing, and socially responsible marketing?"

4 integrated themes.
- Building and managing profitable customer relationships— Emphasizes how today’s marketers must be good at creating customer value and managing customer relationships. Shows how companies that develop marketing programs that deliver value and satisfaction build strong customer relationships, and, in return, capture value from customers in the form of sales, profits, and customer equity.
- Building and managing strong brands to create brand equity. Shows how well-positioned brands with strong brand equity provide the basis upon which to build profitable customer relationships.
- Harnessing marketing technologies in the digital age. Explores how digital and high-tech marketing developments are dramatically changing both buyers and marketers. Emphasizes that today’s marketers must know how to leverage new information, communication, and transportation technologies to connect more effectively with customers and marketing partners.
- Marketing in a socially responsible way around the globe. As technological developments make the world a smaller place, knowing how to market brands globally responsibly is becoming increasingly important.

“Are you using or interested in using a simulation to complement your principles of marketing textbook?”

NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

New To This Edition

"How does your text treat the concept of customer value?"

NEW - Customer-value, customer-relationships framework—Includes a completely revised Chapter 1 that shows this framework from the very start of the text; a reworked Chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit. The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships.
NEW–New five-step model of the marketing process - Shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity.

"Are the real marketing examples in your text consistently updated so every one is based on current articles and sources?"

NEW—Chapter-opening and Real Marketing examples—These popular vignettes illustrate important new concepts within real world business applications. Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. Examples of new openers and vignettes:
- NASCAR: Creating Customer Experiences (Ch 1)
- McDonald’s: I’m Lovin’ It! (Ch 3)
- Lexus: Delighting Customers to Keep them Coming Back (Ch 5)
- UPS: What Can Brown do for Business Customers? (Ch 6)
- Pottery Barn Lifestyle (Ch 7)

"Do you use videos in your classroom?"

NEW - Video segments on VHS, DVD, and online. Every segment in the Kotler/Armstrong 12e library is new for this edition. Professionally produced for Prentice Hall. Featured companies include American Express, NFL, and Reebok.
- Do your students need a copy? Instructors can also choose to have the segments on DVD shrink-wrapped with this text at no additional cost. (Bookstores must be notified in advance to ensure they stock this special package for students.)

"Is it important to you that branding is covered throroughly in your book?"

NEW–New material on brand equity, brand value, brand positioning, managing brands, and rebranding. Enables students to understand the importance of developing strong brand positions.

"Are you looking for a text that integrates international and ethical coverage?"

NEW—Global marketing—Offers integrated chapter-by-chapter coverage, as well as a revised Chapter 19 that focuses on global marketing considerations.
NEW-Socially responsible marketing - Offers integrated chapter-by-chapter coverage, as well as a revised Chapter 3 that focuses on ethics and socially responsible marketing.

“Are you using or interested in using a simulation to complement your principles of marketing textbook?”

NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

Table of Contents

I. DEFINING MARKETING AND THE MARKETING PROCESS.

1. Marketing: Managing Profitable Customer Relationships.

2. Company and Marketing Strategy: Partnering to Build Customer Relationships.

II. UNDERSTANDING THE MARKETPLACE AND CONSUMERS.

3. The Marketing Environment.

4. Managing Marketing Information.

5. Consumer Markets and Consumer Buyer Behavior.

6. Business Markets and Business Buyer Behavior.

III. DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MARKETING MIX.

7. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.

8. Product, Services, and Branding Strategies.

9. New-Product Development and Life-Cycle Strategies.

10. Pricing Considerations and Approaches.

11. Pricing Strategies.

12. Distribution Channels and Logistics Management.

13. Retailing and Wholesaling.

14. Integrated Marketing Communication Strategy.

15. Advertising, Sales Promotion, and Public Relations.

16. Personal Selling and Direct Marketing.

IV. EXTENDING MARKETING.

17. Creating Competitive Advantage.

18. Marketing in the Digital Age.

19. The Global Marketplace.

20. Marketing Ethics and Social Responsibility.

APPENDIXES.

Forecasting Market Demand.

Marketing Plan.

Marketing Math.

Careers in Marketing (on-line only).

Glossary, Author Index, Company Index, Subject Index.

Courses

Principles of Marketing - Two-Year/Vo-Tech (Marketing)
Principles of Marketing - Two-Year and Four-Year (Marketing)

Next Edition(s)

Principles of Marketing, 14/E
Kotler & Armstrong
©2012 | Prentice Hall | Cloth; 744 pp | Instock
ISBN-10: 0132167123 | ISBN-13: 9780132167123
Suggested retail price: $226.67 Buy from myPearsonStoreNet price: $170.00 (What's this?)
Brief Description |
For Principles of Marketing courses using a comprehensive text.

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:

One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.

A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.

New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.

Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.

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Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
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Websites and Online Courses

Websites and Online Courses

Companion Website for Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131268740 | ISBN-13: 9780131268746
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eLearning & Assessment

Websites and Online Courses

Instructor's Manual with Video Guide, 11/E
Kotler
©2006 | Prentice Hall | Paper; 672 pp | Instock
ISBN-10: 013126883X | ISBN-13: 9780131268838

Show Downloadable Files

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Show Downloadable Files

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Companion Website for Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131268740 | ISBN-13: 9780131268746
More Info

Websites and online courses

Companion Website for Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131268740 | ISBN-13: 9780131268746
More Info

Other student resources

Videos on DVD, 11/E
Kotler
©2006 | Prentice Hall | DVD | Instock
ISBN-10: 0131268783 | ISBN-13: 9780131268784
Suggested retail price: $10.00Net price: $10.00 (What's this?)More Info

Videos on VHS, 11/E
Kotler
©2006 | Prentice Hall | Video | Instock
ISBN-10: 0131268775 | ISBN-13: 9780131268777
Suggested retail price: $0.00Net price: $0.00 (What's this?)More Info

Websites and Online Courses

Companion Website for Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131268740 | ISBN-13: 9780131268746
More Info

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©2012 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0136096557 | ISBN-13: 9780136096559
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Principles of Marketing, 11/E