Pearson - Principles and Types of Public Speaking, 16/E - Raymie E. McKerrow, Bruce E. Gronbeck, Douglas Ehninger, (Late), Alan H. Monroe & (Late)

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Description

With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public settings.

The text focuses on culture and community building, with the goal of helping students understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether speaking in informational, persuasive, ceremonial or business-oriented settings. By focusing on both speechmaking in society and student presentations in the classroom, this text helps students see the relationship between what they are learning and how they can use this knowledge outside of the classroom.

Features

Offers a thorough connection to culture studies by focusing on approaching and analyzing public discourse in a culturally diverse society.
Discusses step-by-step guidelines for a variety of topics discussed in the text—from managing your fear of public speaking to choosing organizational patterns and developing argumentative speeches—in “How To…” boxes that encourage critical thinking and help students connect theory to practice.
Helps students think about ethical problems and their possible solutions in “Ethical Moments” boxes throughout each chapter.
Introduces conceptually complex ideas in a way that makes them both understandable and applicable to the act of speaking in public settings.
Includes “Communication Research Dateline” boxes, which underscore the dual focus on grounded knowledge and practical advice to speakers.
Contains the most comprehensive coverage of Monroe's Motivated Sequence, based on the original work of author Alan Monroe, enabling students to learn this process from its creator.
Presents strong coverage of the role of new technologies in communicating–from critically assessing Web-based resources to using PowerPoint™ in presentations.
Provides an emphasis on the overall role of ethics in communication, illustrating for students the growing importance of ensuring that they communicate with ethical standards in mind (through the “Ethical Moments” boxes in each chapter).
Contains updated research while introducing students to the scholarship in public communication, including but not limited to performance theory as it affects orality, culture studies, and persuasion theory.
Emphasizes a discussion of community building, tying ceremonial and business occasions together and creating a greater coherence in the discussion of how language constructs community (Ch. 16).

New To This Edition

New discussion on speaking in a mediated society, in particular the use of technology as an asset in presentations.
Thoroughly updated research throughout the text, including such topics as VALS and PRIZM.
Continued emphasis and discussion on speaking in a diverse society is found throughout the new edition.
New chapter that focuses on ethical communication in a diverse culture.
New chapter on critical listening provides a solid focus on this key skill.
The new edition has a restructured chapter on persuasion, making this critical topic clearer for students.
The audience analysis chapter now includes integrated coverage of addressing diversity in presentations.

Table of Contents

I. PUBLIC SPEAKING IN A GLOBAL WORLD

1. Public Speaking in a Mediated Society

2. Setting the Scene for Community Building: Ethical Communication in a Diverse Culture

3. Getting Started: Basic Tips for Speech Preparation and Delivery

4. Public Speaking and Critical Listening

II. PREPARATION

5. Public Speaking in a Culturally Diverse Society: To Whom are you Speaking?

6. Developing Central Ideas and Claims: Finding and Using Evidence

7. Organizing Ideas: Relational Language, Internal Organization Patterns, and the Motivated Sequence

8. Maintaining Audience Attention and Involvement

9. Developing the Speech Outline

III. CHANNELS

10. Using Language to Communicate

11. Using Visual Materials in Speeches

12. Using Your Voice and Body to Communicate

IV. TYPES

13. Speeches to Inform

14, Speeches to Persuade and Actuate

15. Argument and Critical Thinking

16. Performing Culture in Building Communities: Speaking on Special Occasions

Courses

Public Speaking (Speech Communication)

In this section:

Backcover Copy

Principles and Types of Public Speaking, 16^th Edition

Raymie E. McKerrow, University of Maine

Bruce E. Gronbeck, University of Iowa

The text focuses on culture and community building, with a goal of helping students understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether in informational, persuasive, ceremonial, or business-oriented settings. By focusing on both speechmaking in society and student presentations in the classroom, this text helps students to see the relationship between what they are learning and how they can use this knowledge outside of the classroom.

New in the Sixteenth Edition

A new discussion on speaking in a mediated society is included, focusing in particular on the use of technology as an asset in presentations.
Thoroughly updated research is presented throughout the text and includes topics such as VALS and PRIZM.
Continued emphasis on speaking in a diverse society is found throughout this new edition.
A new chapter on critical listening provides a solid focus on this key skill.
A restructured chapter on persuasion makes this critical topic clearer for students.

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MySpeechKit -- Instant Access -- for Priciples and Types of Public Speaking, 16/E
McKerrow & Gronbeck
©2007 | Pearson | Website | Live
ISBN-10: 0205516971 | ISBN-13: 9780205516971
Online purchase price: $38.50More Info

Instructor Access Codes

MySpeechKit -- Instructor Access Code
Allyn & Bacon
©2008 | Pearson | Digital Access Code | Available
ISBN-10: 020554245X | ISBN-13: 9780205542451
URL: http://www.pearsonhighered.com/catalog/aiv/customerType?catalog_code=myspeechkit-ab
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For the Speech Communication Discipline

Instructor's Manual, 16/E
McKerrow & Gronbeck
©2007 | Pearson | Paper; 176 pp | Instock
ISBN-10: 0205494900 | ISBN-13: 9780205494903

PowerPoint Presentation (Download Only), 16/E
McKerrow & Gronbeck
©2007 | Pearson | On-line Supplement | Live
ISBN-10: 0205494935 | ISBN-13: 9780205494934

Test Bank (Download Only), 16/E
McKerrow & Gronbeck
©2007 | Pearson | On-line Supplement; 352 pp | Live
ISBN-10: 0205494919 | ISBN-13: 9780205494910

TestGen® EQ: Computerized Test Bank for Principles and Types of Public Speaking, 16/E
McKerrow & Gronbeck
©2007 | Pearson | On-line Supplement | Live
ISBN-10: 0205494927 | ISBN-13: 9780205494927

Websites and online courses

Exam Copy, 16/E
McKerrow & Gronbeck
©2007 | Pearson | Paper | Instock
ISBN-10: 0205493211 | ISBN-13: 9780205493210
More Info

For Public Speaking

Guide for New Public Speaking Teachers, A: Building Toward Success, 4/E
Troup & Violette
©2009 | Pearson | Paper; 144 pp | Instock
ISBN-10: 0205632521 | ISBN-13: 9780205632527
Suggested retail price: $0.00Net price: $0.00 (What's this?)

Lecture Questions for Clickers (Download only) for Public Speaking (for Instructors)
Keith
©2007 | Pearson | On-line Supplement | Live
ISBN-10: 0205495087 | ISBN-13: 9780205495085

New Teachers Guide Public Speaking, 3/E
Troup
©2005 | Pearson | CD-ROM Only; 128 pp | Out of Stock
ISBN-10: 0205438938 | ISBN-13: 9780205438938
Suggested retail price: $0.00Net price: $0.00 (What's this?)

Pearson Passport Link Library Files for Public Speaking
Pearson
©2010 | Pearson | On-line Supplement | Live
ISBN-10: 0205775926 | ISBN-13: 9780205775927

PowerPoint Presentation for Public Speaking
Allyn & Bacon
©1999 | Pearson | On-line Supplement | Live
ISBN-10: 0205595812 | ISBN-13: 9780205595815

VideoWorkshop for Public Speaking, Version 2.0: Instructor's Teaching Guide with CD-ROM, 2/E
Allyn & Bacon
©2005 | Pearson | Paper Bound w/CD-ROM; 176 pp | Out of Stock
ISBN-10: 0205439020 | ISBN-13: 9780205439027
Suggested retail price: $0.00Net price: $0.00 (What's this?)

VideoWorkshop for Public Speaking, Version 2.0: Student Learning Guide with CD-ROM, 2/E
Allyn & Bacon
©2005 | Pearson | Paper Bound w/CD-ROM; 96 pp | Instock
ISBN-10: 0205439047 | ISBN-13: 9780205439041
Suggested retail price: $28.20Net price: $21.15 (What's this?)

Allyn & Bacon Public Speaking Website (Open access)
Allyn & Bacon
©2005 | Pearson | On-line Supplement | Live
ISBN-10: 0205453449 | ISBN-13: 9780205453443
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Great Ideas for Teaching Speech
Zeuschner
©1998 | Pearson | Paper | Instock
ISBN-10: 0321020812 | ISBN-13: 9780321020819
Suggested retail price: $0.00Net price: $0.00 (What's this?)More Info

Multicultural Activities Workbook
Cohen & Richardson
©2007 | Pearson | Paper; 112 pp | Instock
ISBN-10: 0205546528 | ISBN-13: 9780205546527
Suggested retail price: $31.20Net price: $23.40 (What's this?)More Info

Outlining Workbook
Hanson & Condon
©2001 | Pearson | Paper | Instock
ISBN-10: 032108702X | ISBN-13: 9780321087027
Suggested retail price: $19.00Net price: $14.25 (What's this?)More Info

Pearson Allyn & Bacon Public Speaking Study Site (Open access)
Allyn & Bacon
©2007 | Pearson | Website | Live
ISBN-10: 0205489478 | ISBN-13: 9780205489473
More Info

Pearson Allyn & Bacon Public Speaking Video Library
Allyn & Bacon
©2008 | Pearson | Video | Instock
ISBN-10: 0205593976 | ISBN-13: 9780205593972
Suggested retail price: $0.00Net price: $0.00 (What's this?)More Info

Pearson Passport -- Standalone Access Card -- for Public Speaking
Pearson
©2010 | Pearson | Access Code Card | Instock
ISBN-10: 0205775934 | ISBN-13: 9780205775934
Suggested retail price: $33.33Net price: $25.00 (What's this?)More Info

Pearson Passport -- Valuepack Access Card -- for Public Speaking
Pearson
©2010 | Pearson | Access Code Card | Instock
ISBN-10: 0205775942 | ISBN-13: 9780205775941
Suggested retail price: $6.67Net price: $5.00 (What's this?)More Info

Preparing Visual Aids for Presentations, 5/E
Cavanaugh
©2009 | Pearson | Paper; 32 pp | Instock
ISBN-10: 020561115X | ISBN-13: 9780205611157
Suggested retail price: $7.20Net price: $5.40 (What's this?)More Info

Preparing Visual Aids for Presentations, 4/E
Cavanaugh
©2006 | Pearson | Paper; 32 pp | Instock
ISBN-10: 020546825X | ISBN-13: 9780205468256
Suggested retail price: $10.40Net price: $7.80 (What's this?)More Info

Public Speaking in the Multicultural Environment, 2/E
Lieberman
©1997 | Pearson | Paper; 59 pp | Out of Stock
ISBN-10: 0205265111 | ISBN-13: 9780205265114
Suggested retail price: $7.40Net price: $5.55 (What's this?)More Info

Public Speaking Study Site, 2/E
Allyn & Bacon
©2009 | Pearson | On-line Supplement | Live
ISBN-10: 0205665470 | ISBN-13: 9780205665471
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Public Speaking Study Site (Update) for Public Speaking: An Audience-Centered Approach, 3/E
Pearson & Beebe
©2012 | Pearson | Website | Live
ISBN-10: 0205170625 | ISBN-13: 9780205170623
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Public Speaking Transparency Package, Version II (for Instructors)
Allyn & Bacon
©2007 | Pearson | Transparency; 101 pp | Instock
ISBN-10: 0205494692 | ISBN-13: 9780205494699
Suggested retail price: $0.00Net price: $0.00 (What's this?)More Info

Public Speaking, VangoNotes Audio Student Speeches
Allyn & Bacon
©2008 | Pearson | VangoNote | Available
ISBN-10: 020564631X | ISBN-13: 9780205646319
Online purchase price: $19.95More Info

Public Speaking, VangoNotes Audio Student Speeches, Individual Chapters
Allyn & Bacon
©2008 | Pearson | VangoNote Individual Chapter | Available
ISBN-10: 0205646328 | ISBN-13: 9780205646326
Online purchase price: $2.99More Info

Speech Preparation Workbook
Dreyer & Patton
©1994 | Pearson | Paper | Instock
ISBN-10: 013559569X | ISBN-13: 9780135595695
Suggested retail price: $19.00Net price: $14.25 (What's this?)More Info

Speech Preparation Workbook, 3/E
Osborn
©2006 | Pearson | Paper; 144 pp | Instock
ISBN-10: 0205564119 | ISBN-13: 9780205564118
Suggested retail price: $27.60Net price: $20.70 (What's this?)More Info

Speech Writer's Workshop CD-ROM 2.0
Allyn & Bacon
©2001 | Pearson | CD-ROM Only | Instock
ISBN-10: 0321086007 | ISBN-13: 9780321086006
Suggested retail price: $23.60Net price: $17.70 (What's this?)More Info

Study Card for Public Speaking
Allyn & Bacon
©2005 | Pearson | Study Card; 8 pp | Instock
ISBN-10: 0205441262 | ISBN-13: 9780205441266
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VideoLab CD-ROM
Allyn & Bacon
©2006 | Pearson | CD-ROM Only | Instock
ISBN-10: 0205561616 | ISBN-13: 9780205561612
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For the Speech Communication Discipline

A Guide for New Public Speaking Teachers (for Instructors), 5/E
Fairchild
©2012 | Pearson | Paper; 144 pp | Instock
ISBN-10: 0205828108 | ISBN-13: 9780205828104
Suggested retail price: $0.00Net price: $0.00 (What's this?)

Allyn & Bacon PowerPoint Presentation (Download only) for 2005 NCA Arnold Lecture (for Instructors)
Burgoon
©2007 | Pearson | On-line Supplement | Live
ISBN-10: 0205505414 | ISBN-13: 9780205505418

Guide for New Teachers of Introduction to Communication, A: Interactive Strategies for Teaching Communication (for Instructors), 4/E
Porter & Dillon
©2010 | Pearson | Paper; 204 pp | Instock
ISBN-10: 0205750001 | ISBN-13: 9780205750009
Suggested retail price: $0.00Net price: $0.00 (What's this?)

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Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005 | Pearson | CD-ROM Only; 32 pp | Out of Stock
ISBN-10: 0205437095 | ISBN-13: 9780205437092
Suggested retail price: $0.00Net price: $0.00 (What's this?)More Info

CPS RF Classroom Performance System
eInstruction
©2010 | Pearson | Electronic Supplement | Available
ISBN-10: 020577864X | ISBN-13: 9780205778645
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iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Pearson | Electronic Supplement | Available
ISBN-10: 0205594506 | ISBN-13: 9780205594504
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InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Pearson | Electronic Supplement | Available
ISBN-10: 0205436951 | ISBN-13: 9780205436958
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Introduction to Communication Study Site (Open Access), Essentials of Human Communication, 2/E
Pearson
©2011 | Pearson | On-line Supplement | Live
ISBN-10: 0205779271 | ISBN-13: 9780205779277
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MySearchLab -- Standalone Access Card
Pearson
©2010 | Pearson | Access Code Card | Instock
ISBN-10: 0205699413 | ISBN-13: 9780205699414
Net price: $30.90 (What's this?)More Info

News Resources for Speech Communication -- Access Code Card
Allyn & Bacon
©2006 | Pearson | Access Code Card | Instock
ISBN-10: 0205492207 | ISBN-13: 9780205492206
Net price: $19.05 (What's this?)More Info

Public Speaking Study Site (update) for Public Speaking, 3/E
Pearson
©2011 | Pearson | On-line Supplement | Live
ISBN-10: 0205780075 | ISBN-13: 9780205780075
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What Every Student Should Know About Avoiding Plagiarism
Stern
©2007 | Pearson | Paper; 80 pp | Instock
ISBN-10: 0321446895 | ISBN-13: 9780321446893
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What Every Student Should Know About Citing Sources with APA Documentation: Updated for APA Sixth Edition, 2/E
Anderson, Carrell & Widdifield
©2010 | Pearson | Paper; 80 pp | Instock
ISBN-10: 0205795811 | ISBN-13: 9780205795819
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What Every Student Should Know About Listening
Brownell & Wolvin
©2010 | Pearson | Paper; 64 pp | Instock
ISBN-10: 0205778070 | ISBN-13: 9780205778072
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What Every Student Should Know About Practicing Peer Review
Trim
©2007 | Pearson | Paper | Instock
ISBN-10: 0321448480 | ISBN-13: 9780321448484
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What Every Student Should Know About Preparing Effective Oral Presentations
Cox
©2007 | Pearson | Paper; 96 pp | Instock
ISBN-10: 0205505457 | ISBN-13: 9780205505456
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What Every Student Should Know About Procrastination
Hoffman
©2008 | Pearson | Paper; 64 pp | Instock
ISBN-10: 0205582117 | ISBN-13: 9780205582112
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What Every Student Should Know About Researching Online
Munger & Campbell
©2007 | Pearson | Paper | Instock
ISBN-10: 0321445317 | ISBN-13: 9780321445315
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What Every Student Should Know About Study Skills
Pearson Longman
©2007 | Pearson | Paper; 72 pp | Instock
ISBN-10: 0321447360 | ISBN-13: 9780321447364
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What Every Student Should Know About Using a Handbook
Murray
©2009 | Pearson | Paper; 80 pp | Instock
ISBN-10: 0205563848 | ISBN-13: 9780205563845
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