Always Learning

OneKey WebCT, Principles of Marketing, 11/E
Philip Kotler

ISBN-10: 0131268732
ISBN-13:  9780131268739

Publisher:  Prentice Hall
Copyright:  2006
Format:  On-line Supplement, Version 3.8X, Access Code Required
Published:  06/02/2005
Status: Live


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Description

What's Key:

  • Instructor's Manual and Video Guide.
  • Preloaded testbanks for online assessment.
  • The complete test item file in Microsoft(R) Word format.
  • PowerPoints for use with classroom response systems (CRS).
  • Critical thinking problems.
  • Quantitative problems for teaching marketing metrics.
  • Support files for use with the CasePilot business analysis simulation.



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