This unique text uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections.

• Comprehensive data on campaign advertisements—Collected using a new technology that tracks all campaign advertisements run in the top 75 media markets; includes the content, timing, volume, and targeting of political advertising by all the players involved in federal campaigns.

  • Enables students to study the nature of the main persuasive tool utilized by modern electoral campaigns, and examine the major issues in campaign advertising today.

• Focus on important themes—i.e., the motivation, effectiveness, and historical context in which campaign advertising operates.

  • Presents serious social science research on pertinent policy issues to a wide audience, and creates a dialogue among students, scholars, journalists, and political professionals.

• Use and analysis of innovative technology.

  • Provides students with an alternative to conventional wisdom, and introduces them to new hypotheses about electoral behavior and strategy.

• Emphasis on pressing questions facing both scholars of American politics and citizens in general.

  • Answers questions for students regarding what motivates the use of campaign advertising; how effective it is; and how parties and interest group involvement affect how candidates run their own races.

1. Campaign Advertising Strategies in the 2000 Presidential Nominations: The Case of Al, George, Bill, and John. Travis N. Ridout.


2. What Did They See and When Did They See It? Measuring the Volume, Tone, and Targeting of Television Advertising in the 2000 Presidential Election. Ken Goldstein.


3. Political Party and Interest Group Television Advertising in the 2000 Congressional Elections. Paul S. Herrnson.


4. The Electoral Impact of “Issue Advocacy” in 1998 and 2000 House Races. Jonathan S. Krasno.


5. The Impact of Issue Advocacy and Party Soft Money Electioneering. David B. Magleby.


6. The View from the Air: Television Advertising in Virginia's 2000 Senate Campaign. Paul Freedman and L. Dale Lawton.


7. Pay to Play: Parties, Interests, and Money in Federal Election. David C.W. Parker and John J. Coleman.

American Government  [REAL POLITICS IN AMERICA SERIES]   (Political Science)
Media and Politics  [SUPPLEMENTAL PRODUCTS]   (Political Science)

For American Government

Annotated 1876 Texas Constitution
Haag
©2006   |   Longman   |   Paper; 104 pp   |   Instock
ISBN-10: 0321355334   |   ISBN-13: 9780321355331
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California (Longman State Politics) (Valuepack Item Only), 6/E
Fiber
©2008   |   Longman   |   Paper; 111 pp   |   Instock
ISBN-10: 0205584047   |   ISBN-13: 9780205584048
Suggested retail price: $22.80Net price: $17.10  (What's this?)

California Politics (Longman State Politics Series), 8/E
Fiber-Ostrow
©2011   |   Longman   |   Paper; 120 pp   |   Instock
ISBN-10: 0205066690   |   ISBN-13: 9780205066698
Suggested retail price: $21.60Net price: $16.20  (What's this?)

Classroom Response System (Download Only) for American Government
Pearson
©2010   |   Longman   |   On-line Supplement   |   Live
ISBN-10: 0205713610   |   ISBN-13: 9780205713615
This online resource is available at no cost.

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Classroom Response System Clicker Content (Download only) for American Government, 2/E
Pearson
©2011   |   Longman   |   On-line Supplement   |   Estimated Availability : 02/25/2011
ISBN-10: 0205082289   |   ISBN-13: 9780205082285
This online resource is available at no cost.

Florida (Longman State Politics) (Valuepack Item Only), 3/E
Gonzalez
©2008   |   Longman   |   Paper; 70 pp   |   Instock
ISBN-10: 0205584039   |   ISBN-13: 9780205584031
Suggested retail price: $22.80Net price: $17.10  (What's this?)

Georgia State Politics (Longman State Politics Series) (Valuepack item only)
Sewell & Walton
©2006   |   Longman   |   Paper; 208 pp   |   Instock
ISBN-10: 0321427653   |   ISBN-13: 9780321427656
Suggested retail price: $0.00Net price: $0.00  (What's this?)

MyClassPrep -- Instant Access -- for American Government
Pearson Longman
©2012   |   Longman   |   On-line Supplement   |   Estimated Availability : 01/15/2011
ISBN-10: 020511279X   |   ISBN-13: 9780205112791
This online resource is available at no cost.

MyPoliSciLab BlackBoard -- Standalone Access Card -- for American Government

©2011   |   Longman   |   Access Code Card   |   Estimated Availability : 12/26/2010
ISBN-10: 0205172458   |   ISBN-13: 9780205172450
Suggested retail price: $20.00Net price: $20.00  (What's this?)

MyPoliSciLab BlackBoard -- Valuepack Access Card -- for American Government
Pearson
©2011   |   Longman   |   Access Code Card   |   Instock
ISBN-10: 0205172482   |   ISBN-13: 9780205172481
Suggested retail price: $26.67Net price: $20.00  (What's this?)

Pearson American and Texas Govenment Study Site (open access)
Pearson & Sabato
©2011   |   Longman   |   Website   |   Live
ISBN-10: 0205116671   |   ISBN-13: 9780205116676
This online resource is available at no cost at http://pearsonamericangovernment.com.

Pearson Passport -- Standalone Access Card -- for American Government
Pearson
©2011   |   Longman   |   Access Code Card   |   Out of Stock
ISBN-10: 0205806864   |   ISBN-13: 9780205806867
Suggested retail price: $33.33Net price: $25.00  (What's this?)

Pearson Passport -- Valuepack Access Card -- for American Government
Pearson
©2011   |   Longman   |   Access Code Card   |   Instock
ISBN-10: 0205806856   |   ISBN-13: 9780205806850
Suggested retail price: $6.67Net price: $5.00  (What's this?)

Pearson Passport Link Library Files for American Government
Pearson
©2011   |   Longman   |   On-line Supplement   |   Live
ISBN-10: 0205833500   |   ISBN-13: 9780205833504
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Study Card for American Government
Pearson Longman
©2005   |   Longman   |   Study Card; 8 pp   |   Instock
ISBN-10: 0321291859   |   ISBN-13: 9780321291851
Suggested retail price: $10.80Net price: $8.10  (What's this?)

Ten Things Every American Government Student Should Read, 2/E
O'Connor
©2000   |   Longman   |   Paper   |   Instock
ISBN-10: 020528969X   |   ISBN-13: 9780205289691
Suggested retail price: $32.60Net price: $24.45  (What's this?)

Texas (Longman State Politics series) (Valuepack Item Only), 6/E
St. John
©2010   |   Longman   |   Paper; 144 pp   |   Instock
ISBN-10: 0205679803   |   ISBN-13: 9780205679805
Suggested retail price: $22.80Net price: $17.10  (What's this?)

Texas (Longman State Politics series) (Valuepack Item Only), 5/E
St. John
©2008   |   Longman   |   Paper; 105 pp   |   Instock
ISBN-10: 0205584020   |   ISBN-13: 9780205584024
Suggested retail price: $22.80Net price: $17.10  (What's this?)

Texas Politics (Longman State Politics Series), 7/E
Pearson
©2011   |   Longman   |   Paper; 120 pp   |   Instock
ISBN-10: 0205066712   |   ISBN-13: 9780205066711
Suggested retail price: $21.60Net price: $16.20  (What's this?)

For the Political Science Discipline

Building Bridges: The Allyn & Bacon Student Guide to Service-Learning
Hamner
©2002   |   Longman   |   Paper; 128 pp   |   Instock
ISBN-10: 0205319742   |   ISBN-13: 9780205319749
Suggested retail price: $43.80  Buy from myPearsonStoreNet price: $32.85  (What's this?)

CPS RF Classroom Performance System
eInstruction
©2010   |   Longman   |   Electronic Supplement   |   Available
ISBN-10: 020577864X   |   ISBN-13: 9780205778645
This online resource is available at no cost.

Georgia (Longman State Politics Series), 2/E
Sewell & Walton
©2011   |   Longman   |   Paper; 64 pp   |   Estimated Availability : 12/15/2010
ISBN-10: 0205734405   |   ISBN-13: 9780205734405
Suggested retail price: $0.00Net price: $0.00  (What's this?)

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008   |   Longman   |   Electronic Supplement   |   Available
ISBN-10: 0205594506   |   ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005   |   Longman   |   Electronic Supplement   |   Available
ISBN-10: 0205436951   |   ISBN-13: 9780205436958
This online resource is available at no cost.

Longman Atlas of World Issues, 2/E
Pearson
©2012   |   Longman   |   Paper; 48 pp   |   Instock
ISBN-10: 0205780202   |   ISBN-13: 9780205780204
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MySearchLab -- Standalone Access Card
Pearson
©2010   |   Longman   |   Access Code Card   |   Instock
ISBN-10: 0205699413   |   ISBN-13: 9780205699414
URL:  http://www.mysearchlab.comSuggested retail price: $41.20  Buy from myPearsonStoreNet price: $30.90  (What's this?)

Penguin State of the World Atlas, The
Smith
©2008   |   Longman   |   Paper   |   Estimated Availability : 06/01/2009
ISBN-10: 0205770002   |   ISBN-13: 9780205770007
URL:  http://www.pearsonhighered.com/penguinSuggested retail price: $15.33Net price: $11.50  (What's this?)

Politics
Aristotle
©1991   |   Longman   |   Paper   |   Estimated Availability : 08/31/2005
ISBN-10: 0321419715   |   ISBN-13: 9780321419712
URL:  http://www.pearsonhighered.com/penguinSuggested retail price: $10.00Net price: $7.50  (What's this?)

ResearchNavigator.com Guide
Allyn & Bacon
©2007   |   Longman   |   Paper; 48 pp   |   Instock
ISBN-10: 0205517196   |   ISBN-13: 9780205517190
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Teaching Matters: Engaging Students in the Study of American Government
Shea
©2011   |   Longman   |   Paper; 208 pp   |   Instock
ISBN-10: 0205825613   |   ISBN-13: 9780205825615
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What Every Student Should Know About Avoiding Plagiarism
Stern
©2007   |   Longman   |   Paper; 80 pp   |   Instock
ISBN-10: 0321446895   |   ISBN-13: 9780321446893
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Citing Sources with APA Documentation: Updated for APA Sixth Edition, 2/E
Anderson, Carrell & Widdifield
©2010   |   Longman   |   Paper; 80 pp   |   Instock
ISBN-10: 0205795811   |   ISBN-13: 9780205795819
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What Every Student Should Know About Citing Sources with MLA Documentation, Update Edition
Greer
©2010   |   Longman   |   Paper   |   Instock
ISBN-10: 0205715117   |   ISBN-13: 9780205715114
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What Every Student Should Know About Practicing Peer Review
Trim
©2007   |   Longman   |   Paper   |   Instock
ISBN-10: 0321448480   |   ISBN-13: 9780321448484
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What Every Student Should Know About Preparing Effective Oral Presentations
Cox
©2007   |   Longman   |   Paper; 96 pp   |   Instock
ISBN-10: 0205505457   |   ISBN-13: 9780205505456
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What Every Student Should Know About Procrastination
Hoffman
©2008   |   Longman   |   Paper; 64 pp   |   Instock
ISBN-10: 0205582117   |   ISBN-13: 9780205582112
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What Every Student Should Know About Researching Online
Munger & Campbell
©2007   |   Longman   |   Paper   |   Instock
ISBN-10: 0321445317   |   ISBN-13: 9780321445315
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What Every Student Should Know About Study Skills
Pearson Longman
©2007   |   Longman   |   Paper; 72 pp   |   Instock
ISBN-10: 0321447360   |   ISBN-13: 9780321447364
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What Every Student Should Know About Using a Handbook
Murray
©2009   |   Longman   |   Paper; 80 pp   |   Instock
ISBN-10: 0205563848   |   ISBN-13: 9780205563845
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)