Description

Features

• New emphasis on the relevance of Visual Storytelling in today's media.
• Updated features provide students with additional information about specialized topic areas:
  • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
  • “Media People” boxes profile key figures in media industries;
  • Full-page, visually-enhanced “Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
• Global Emphasis throughout the text highlights media diversity and cultural issues for students to help foster a deeper understanding of media literacy in today’s global economy.
• Learning tools and enhanced pedagogy—including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-help students understand central concepts and prepare for the course.
• Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows professors to examine different aspects of mass communication on their preferred schedule.

New To This Edition

• New focus on Visual Storytelling.
• Streamlined Chapter Coverage–previously 23 chapters--revised coverage and the incorporation of key feature boxes allows for a more concise narrative. Both chapters previously only offered online are now embedded within the print text.
• Updated MyCommunicationLab (www.mycommunicationlab.com) is an interactive and instructive online solution that promotes student understanding of media literacy. Flexibly designed to supplement to a traditional lecture course or completely administer an online course, MyCommunicationLab combines assignable multimedia, video, activities, research support, tests, and quizzes to make teaching and learning fun!
• New! A Day in the Life is a selection of mini-documentaries that allow students to experience what it is really like to work in the Mass Communication field by viewing “a day in the life of” professionals, including producers at a hit record label, video game developer, and a public relations startup company. 
• New! MyMediaFeed encourages media literacy by asking students to compare live media feeds from various news sources, and to critically evaluate the content, ownership, and style of these media feeds, while interacting with multimedia news formats. Each media feed activity is followed by assignable critical thinking questions, further encouraging students to critically consider the media that influences their daily lives.
• New “Case Studies” in each chapter and online lay out issues and problems that encourage students to integrate their own knowledge and experience with new information and ideas from the text. Each case study includes a three-step series of questions to guide students through the assessment and conclusion of the issue.
• New Thematic Chapter Summaries at the end of each chapter provide a visual framework for understanding the recurring themes of the text through photos, captions, and brief recaps. Followed by expanded Chapter Wrap-Ups, the Thematic Summaries offer a unifying perspective to help students study and succeed in the course.
• New Design and expanded art and photo program engage students and visually enhance coverage of the media trends, challenges, concepts, personalities, and issues.
• New Media Technology Chapter consolidates the discussion of media technology, beginning with the printing press and continuing through today’s digital technology, and introduces models of the mass communication process.
• Learning Check questions, interspersed throughout chapters, help students review concepts as they read.

Table of Contents

Part One: The Mass Media

CHAPTER 1: MASS MEDIA LITERACY

Chapter Opener

Media Ubiquity

Media Literacy

Human Communication

Media and Society

Media Economics

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Case Study: Cultivating Readers

    Media Timeline

    Media People: Phil Donahue

    Media People: Rupert Murdoch

CHAPTER 2: MEDIA TECHNOLOGY

Chapter Opener 

Media Technology

Printing

Chemistry

Electronics

New Technologies

Digital Integration

Technology and Mass Communication

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study

    Media Timeline: Technology

    Media People: Steve Jobs

CHAPTER 3: BOOKS

Chapter Opener

Influence of Books

Books and American Culture

Book Industry

New Technology and Books

Book Products

Book Trends

Book Challenges and Issues

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media People: William Holmes McGuffey 

    Media People: Jane Friedman

    Media People: Jeff Bezos

    Media Case Study: O.J. Simpson’s How-To

    Media Timeline: Books

CHAPTER 4: NEWSPAPERS

Chapter Opener

Newspaper Industry

Newspaper Products 

Newspaper Ownership

National Dailies 

New York Times 

Hometown Newspapers

Gannett Initiative

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: The Vanishing Correspondent

    Media Timeline: Newspaper Milestones

    Media People: Arthur Sulzberger Jr. 

CHAPTER 5:  MAGAZINES

Chapter Opener

Influence of Magazines

Magazine Innovations

Magazine Products

Magazine Industry

Magazines as Niche Media

New Competition

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: Magazines and the Internet

    Media Timeline: Magazines

    Media People: Margaret Bourke-White

    Media People: DeWitt and Lila Wallace

    Media People: Sara Josepha Hale

CHAPTER 6: SOUND RECORDING

Chapter Opener

Recording Industry

Downloads

Authorized Downloads

Artistic Autonomy

Regulatory Pressure

Dependence on Radio

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: Podcasting Evolution

    Media Timeline

    Media People: Shawn Fanning

    Media People: 50 Cent

CHAPTER 7: MOTION PICTURES

Chapter Opener

Significance of Movies

Movie Products

Hollywood Studios

Movie Production

Exhibition Shift

Blockbusters

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: In-Your-Face Documentaries

    Media Timeline: Movies

    Media People: Robert Flaherty

    Media People: Lourdes Portillo

    Media People: Sherry Lansing

    Media People: Walt Disney

    Media People: Steven Spielberg

CHAPTER 8: RADIO

Chapter Opener

Influence of Radio

Radio Content

Commercial Terrestrial Radio

Corporate Radio

Public Radio

Satellite Radio 

Whither Radio?

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Case Study: Civility on the Airwaves

    Media Timeline: Radio

    Media People: Gordon McLendon

    Media People: Edward R. Murrow

    Media People: Terry Gross

    Media People: Howard Stern 

CHAPTER 9: TELEVISION

Chapter Opener

Television in Transition

Over-Air Delivery

Cable Delivery

Satellite-Direct Delivery

Video on Demand

Economics of Television 

Public Television

Future for Television

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Case Study: Television as Baby-Sitter

    Media People: Ed Parsons

    Media People Susan Zirinsky

    Media Timeline: Television Technology

CHAPTER 10: INTERNET

Chapter Opener

Influence of Internet

Internet Origins

World Wide Web

The Internet Industry 

Reshaping the Internet

Internet Issues

Internet Future

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: How Do Bloggers Know What They Know?

    Media People: Tim Berners-Lee

    Media People: Marc Andreesen

    Media Timeline: Internet

    Media People: Gordon Moore

    Media People: Glenn Reynolds 

Part Two: Mass Messages

CHAPTER 11: NEWS

Chapter-Opener

Journalism Traditions

Concept of News 

Truth and News

Personal Values in News

Variables Affecting News

Influences on News 

Confidential Sources

Journalism Trends

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: Reporter’s Choice: Tell or Jail?

    Media People: Benjamin Day

    Media People: James Gordon Bennett

    Media People: Seymour Hersh

    Media People: Ida Tarbell

    Media Timeline: News

CHAPTER 12: Public Relations

Chapter-Opener

Importance of Public Relations

Origins of Public Relations

Structure of Public Relations

Public Relations Services

Public Relations and Advertising

Media Relations

Directions for Public Relations

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: Crisis Management at Time

    Media Timeline: Public Relations

    Media People: Paul Garrett

    Media People: Jack Abramoff

    Media People: Leslie Unger

    Media People: Edward Bernays

CHAPTER 13: ADVERTISING

Chapter Opener

Importance of Advertising

Origins of Advertising

Advertising Agencies

Placing Advertisements

New Advertising Platforms

Brand Strategies

Advertising Tactics

New Advertising Tactics          

Advertising Regulation

Problems and Issues

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Case Study: Countering Cultural Imperialism

    Media Timeline: Advertising

    Media People: Dave Balter

CHAPTER 14: ENTERTAINMENT

Chapter-Opener: High-Speed Transportation

Entertainment in History

Performance as Media Entertainment 

Story-Telling

Music

Sports as Media Entertainment

Sex as Media Content

Gaming as Media Content

Artistic Values

Pop Art

Chapter Wrap-Up

Review Questions

Critical Thinking

For Further Learning

Keeping Up to Date

Boxes:

    Media People: Nancy Tellum

    Case Study: Has Hollywood Institutionalized Racism?

CHAPTER 15: MEDIA RESEARCH

Chapter-Opener

Public-Opinion Sampling

Measuring Audience Size

Audience Measurement Techniques

Measuring Audience Reaction

Audience Analysis

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Case Study:  Tracking Technology

    Media People: George Gallup

    Media People: Andy Kohut

    Media People: Richard Schwartz  

    Media Timeline: Media Research

Part Three: Mass Media Issues

CHAPTER 16: MASS MEDIA EFFECTS

Chapter Opener: Orson Welles

Effects Theory

Lifestyle Effects

Attitudes Effects

Social Stability

Cultural Effects

Behavioral Effects

Media-Depicted Violence

Individual Selectivity

Chapter Wrap-Up

Concepts, Terms, People

Media Sources

Review Questions

Thematic Chapter Summary

Boxes:

    Media Timeline

    Case Study: Media Advocacy: Will It Make a Difference?

    Media People: Kathleen Rutledge

    Media People: George Gerbner

CHAPTER 17: GLOBAL MASS MEDIA

Chapter Opener: The Hellfire Pictures

Mass Media and Nation-States

War as a Libertarian Test

Arab Media Systems

Mass Media and Terrorism

Battle for Iran

China Media  

Distinctive Media Systems

Media Pressure Points

Chapter Wrap-Up

Review Questions

Thematic Chapter Summary

Boxes:

    Media Case Study: Vanishing Foreign Correspondent

    Media People: Kimberly Dozier

    Media People: Jineth Bedoya Lima

    Media People: Bill Xia

    Media People: Orhan Pamuk

CHAPTER 18: MASS MEDIA AND GOVERNANCE

Chapter-Opener: Populist Appeals

Media Role in Governance

Media as Information Sources

Media Effects on Governance

Government Manipulation of Media

Status of the Watchdog 

Political Campaigns

Campaign Blogs

Media-Government Issues

Chapter Wrap-Up

Concepts Terms, People

Media Sources

Review Questions

Thematic Chapter Summary

Boxes:

    Case Study: Governance or Journalistic Failure?

    Media People: Donna Brazile

    Media People: Helen Thomas  

    Media People: Tony Snow

CHAPTER 19: MASS MEDIA LAW

Chapter Opener

Intellectual Property

Free Expression

Broadening Protection

Defamation

Indecency

Privacy Law

Journalism Law

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: The Price of Free Music

    Media Timeline: Mass Media Law

    Media People:  Jay Near

    Media People:  Clarence Brandenburg

    Media People:  John Brinkley

CHAPTER 20: ETHICS

Chapter Opener

The Difficulty of Ethics

Media Ethics

Moral Principles

Process vs. Outcome

Potter’s Box

Ethics and Other Issues

Unsettled, Unsettling Questions

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Timeline: Media Ethics

    Media People: Charlie Gay

    Media People: Ted Cohen

    Media People: Arthur Ashe

    Media Case Study: Government Definition of Ethics

Courses

Introduction to Mass Communication  (Mass Communication / Public Relations / Film)

Previous Edition(s)

• Media of Mass Communication, 2008 Update, The, 8/E
  Vivian
  ©2008  |  Pearson  |  Paper; 544 pp  |  Out of Print
  ISBN-10: 020549370X  |  ISBN-13: 9780205493708
    Brief Description  | 

  

  This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives.

   

  Widely praised for his ability to make learning interesting, Vivian’s story-telling style excites students as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization—the media, media messages, and media issues—provides a framework for students to understand the big picture behind today’s media issues.

  More Info
  

Next Edition(s)

• Media of Mass Communication, 11/E
  Vivian
  ©2013  |  Pearson  |  Paper; 504 pp  |  Estimated Availability : 03/14/2012
  ISBN-10: 0205029582  |  ISBN-13: 9780205029587
  Suggested retail price: $129.60  Net price: $97.20  (What's this?)Brief Description  | 

  

  People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy. The Media of Mass Communication, 11e teaches students to understand how the media work and why.

   

  The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, The Media of Mass Communication, 11e helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.

   

  • Personalize Learning—MyCommunicationLab for Mass Communication delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With tools such as MediaShare (our video upload and commenting tool), MyOutline, and self-assessments in MyPersonalityProfile, MyCommunicationLab works with students and instructors to personalize the learning experience and make it more effective. 

   

  • Improve Skill Development and Application—  Pedagogical tools including Study Preview; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources help students understand central concepts and prepare for the course. Additional activities on MyCommunicationLab.com emphasize skill-building and applications.

   

  • Engage Students— Introductory vignettes at the beginning of each chapter provide evocative stories that illustrate important issues about the mass media and provide colorful descriptions about people who contributed significantly to the mass media.  “Media People” boxes profile key figures in media industries. New “Media Counterpoints” boxes explore two sides of an issue, presenting the key arguments on controversial topics and providing critical thinking questions designed to help students determine their own positions on each issue.  

   

  • Explore Examples of contemporary communication— New “Media Tomorrow” boxesaddress the impact of new technologies on media as well as the public’s changing media consumption patterns.  Topics range from eyetracking tablet users’ media access to the growth of digital publications and governmental online access policies.

   

  • Emphasize Learning Outcomes—“Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context. To help students establish a greater framework for understanding how issues such as culture, democracy, economy, and audience fragmentation in the media, interact with each media industry differently and relate to media literacy, each chapter concludes with a highly visual “Thematic Summary.”

   

  • Understand Theory and Research –   Students also can access Pearson’s MySearchLab where they can get extensive help on the research process as well as access four databases of credible and reliable source material (for details, please see www.mysearchlab.com ).  MySearchLab also contains an AutoCite feature that assists students in the creation of a Works Cited document (using APA, MLA, or Chicago formats), as well as Pearson’s SourceCheck, which encourages students to accurately document and cite their sources. 

   

  • Support Instructors— A strong supplements package along with activities and assessments in MyCommunicationLab for Mass Communication. ClassPrep, located within MyCommunicationLab, contains videos, lectures, classroom activities, audio clips, and more.

  More Info
  

• Media of Mass Communication, Study Edition, 10/E
  Vivian
  ©2012  |  Pearson  |  Paper; 608 pp  |  Instock
  ISBN-10: 0205029361  |  ISBN-13: 9780205029365
  Suggested retail price: $99.20  Buy from myPearsonStoreNet price: $74.40  (What's this?)Brief Description  | 

  

  Designed to give your students the extra support they need to succeed in your class at a significantly lower cost than the main edition, the Study Edition of Vivian’s Media of Mass Communication 10/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.  Additional content from contemporary media occurrences have also been updated through the MyCommunicationLab for Mass Communication to help you and your students stay as up-to-date as possible in the field.

   

  Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this 10^th edition balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this thoroughly revised edition helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.

  More Info
  

• Media of Mass Communication, The, 10/E
  Vivian
  ©2011  |  Pearson  |  Paper; 504 pp  |  Instock
  ISBN-10: 0205693059  |  ISBN-13: 9780205693054
  Suggested retail price: $129.60  Buy from myPearsonStoreNet price: $97.20  (What's this?)Brief Description  | 

  

  Coupling contemporary issues with key historical events, The Media of Mass Communication, 10e engages students in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media.

   

  Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this 10^th edition balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this thoroughly revised edition helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.

  More Info
  

• Media of Mass Communication, The, Study Edition, 9/E
  Vivian
  ©2010  |  Pearson  |  Paper; 608 pp  |  Instock
  ISBN-10: 0205632548  |  ISBN-13: 9780205632541
  Suggested retail price: $99.20  Net price: $74.40  (What's this?)Brief Description  | 

  

  Designed to give your students the extra support they need to succeed in your class, the Study Edition of Vivian’s Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.  Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you and your students stay as up-to-date as possible in the field.

   

  Rich with contemporary issues and trends including visual storytelling, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this refined edition engages students with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

  More Info
  

Backcover Copy

• New emphasis on the relevance of Visual Storytelling in today's media.
• Updated features provide readers with additional information about specialized topic areas:
  • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
  • “Media People” boxes profile key figures in media industries;
  • Full-page, visually-enhanced “Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
• Global Emphasis throughout the text highlights media diversity and cultural issues for the reader to help foster a deeper understanding of media literacy in today’s global economy.
• Learning tools and enhanced pedagogy–including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-helps the reader to understand central concepts.
• Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows the reader to examine different aspects of mass communication on their preferred schedule.

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Instructor's Resource Manual for The Media of Mass Communication, 9/E
Vivian
©2009  |  Pearson  |  Paper; 208 pp  |  Instock
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Test Bank for The Media of Mass Communication, 9/E
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©2009  |  Pearson  |  Paper; 324 pp  |  Instock
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Test Item File for Blackboard/CourseCompass for The Media of Mass Communication
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Exam Copy for The Media of Mass Communication
Vivian
©2009  |  Pearson  |  Paper  |  Out of Stock
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MyCommunicationLab CourseCompass with Pearson eText -- Instant Access -- for The Media of Mass Communication, 9/E
Vivian
©2009  |  On-line Supplement; 536 pp  |  Access Code Required  |  Live
ISBN-10: 0205611850  |  ISBN-13: 9780205611850
Online purchase price: $75.20  |  Students, buy access Take a Tour  |  More Info

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Vivian
©2009  |  Pearson  |  Website; 536 pp  |  Live
ISBN-10: 0205611842  |  ISBN-13: 9780205611843
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MyCommunicationLab CourseCompass with Pearson eText -- Standalone Access Card -- for The Media of Mass Communication, 9/E
Vivian
©2009  |  Pearson  |  Access Code Card; 536 pp  |  Instock
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MyCommunicationLab with Pearson eText -- Standalone Access Card -- for The Media of Mass Communication, 9/E
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MyCommunicationLab CourseCompass with Pearson eText -- Instant Access -- for The Media of Mass Communication, 9/E
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©2009  |  On-line Supplement; 536 pp  |  Access Code Required  |  Live
ISBN-10: 0205611850  |  ISBN-13: 9780205611850
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MyCommunicationLab with Pearson eText -- Instant Access -- for The Media of Mass Communication, 9/E
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©2009  |  Pearson  |  Website; 536 pp  |  Live
ISBN-10: 0205611842  |  ISBN-13: 9780205611843
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Pearson Passport Link Library Files for Mass Communication
Pearson
©2012  |  Pearson  |  On-line Supplement  |  Live
ISBN-10: 020507619X  |  ISBN-13: 9780205076192
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Allyn & Bacon Introduction to Mass Communication Study Site (Open access)
Allyn & Bacon
©2008  |  Pearson  |  On-line Supplement  |  Live
ISBN-10: 0205522890  |  ISBN-13: 9780205522897
This online resource is available at no cost at http://www.abmasscommunication.com.
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Allyn & Bacon Mass Communication Interactive Video
Allyn & Bacon
©2004  |  Pearson  |  Video  |  Out of Stock
ISBN-10: 0205376258  |  ISBN-13: 9780205376254
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Allyn & Bacon Mass Communication Interactive Video (for Instructors), 8/E
Allyn & Bacon
©2007  |  Pearson  |  Video; 1 pp  |  Instock
ISBN-10: 0205511775  |  ISBN-13: 9780205511778
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Allyn & Bacon Mass Communication Video 2009 (for Instructors)
Allyn & Bacon
©2009  |  Pearson  |  CD-ROM Only  |  Instock
ISBN-10: 0205584160  |  ISBN-13: 9780205584161
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Become Media Literate with Mass Communication Timeline, 2/E
Turow
©2003  |  Pearson  |  Kit/Package/ShrinkWrap  |  Instock
ISBN-10: 0205564615  |  ISBN-13: 9780205564613
Suggested retail price:  $21.40Net price: $16.05  (What's this?)More Info

Mass Communication Study Site (Update)
Pearson
©2011  |  Pearson  |  Website  |  Live
ISBN-10: 0205212743  |  ISBN-13: 9780205212743
This online resource is available at no cost at http://www.pearsonmasscommunication.com.
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Study Card for Introduction to Mass Communication
Allyn & Bacon
©2005  |  Pearson  |  Study Card; 8 pp  |  Instock
ISBN-10: 0205452426  |  ISBN-13: 9780205452422
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Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005  |  Pearson  |  CD-ROM Only; 32 pp  |  Out of Stock
ISBN-10: 0205437095  |  ISBN-13: 9780205437092
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CPS RF Classroom Performance System
eInstruction
©2010  |  Pearson  |  Electronic Supplement  |  Available
ISBN-10: 020577864X  |  ISBN-13: 9780205778645
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iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008  |  Pearson  |  Electronic Supplement  |  Available
ISBN-10: 0205594506  |  ISBN-13: 9780205594504
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InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005  |  Pearson  |  Electronic Supplement  |  Available
ISBN-10: 0205436951  |  ISBN-13: 9780205436958
This online resource is available at no cost.
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MySearchLab -- Standalone Access Card
Pearson
©2010  |  Pearson  |  Access Code Card  |  Instock
ISBN-10: 0205699413  |  ISBN-13: 9780205699414
Suggested retail price:  $41.20    Buy from myPearsonStoreNet price: $30.90  (What's this?)More Info

News Resources for Mass Communication -- Access Code Card
Allyn & Bacon
©2006  |  Pearson  |  Access Code Card  |  Instock
ISBN-10: 0205491235  |  ISBN-13: 9780205491230
Suggested retail price:  $26.80    Buy from myPearsonStoreNet price: $20.10  (What's this?)More Info

Pearson Allyn & Bacon Film Study Site Update (open Access)
Allyn & Bacon
©2011  |  Pearson  |  On-line Supplement  |  Live
ISBN-10: 0205737595  |  ISBN-13: 9780205737598
This online resource is available at no cost at http://www.abfilmstudies.com.
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What Every Student Should Know About Avoiding Plagiarism
Stern
©2007  |  Pearson  |  Paper; 80 pp  |  Instock
ISBN-10: 0321446895  |  ISBN-13: 9780321446893
Suggested retail price:  $9.80    Buy from myPearsonStoreNet price: $7.35  (What's this?)More Info

What Every Student Should Know About Citing Sources with APA Documentation: Updated for APA Sixth Edition, 2/E
Anderson, Carrell & Widdifield
©2010  |  Pearson  |  Paper; 80 pp  |  Instock
ISBN-10: 0205795811  |  ISBN-13: 9780205795819
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What Every Student Should Know About Citing Sources with MLA Documentation, Update Edition
Greer
©2010  |  Pearson  |  Paper  |  Instock
ISBN-10: 0205715117  |  ISBN-13: 9780205715114
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What Every Student Should Know About Listening
Brownell & Wolvin
©2010  |  Pearson  |  Paper; 64 pp  |  Instock
ISBN-10: 0205778070  |  ISBN-13: 9780205778072
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What Every Student Should Know About Practicing Peer Review
Trim
©2007  |  Pearson  |  Paper  |  Instock
ISBN-10: 0321448480  |  ISBN-13: 9780321448484
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What Every Student Should Know About Preparing Effective Oral Presentations
Cox
©2007  |  Pearson  |  Paper; 96 pp  |  Instock
ISBN-10: 0205505457  |  ISBN-13: 9780205505456
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What Every Student Should Know About Procrastination
Hoffman
©2008  |  Pearson  |  Paper; 64 pp  |  Instock
ISBN-10: 0205582117  |  ISBN-13: 9780205582112
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What Every Student Should Know About Researching Online
Munger & Campbell
©2007  |  Pearson  |  Paper  |  Instock
ISBN-10: 0321445317  |  ISBN-13: 9780321445315
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What Every Student Should Know About Study Skills
Pearson Longman
©2007  |  Pearson  |  Paper; 72 pp  |  Instock
ISBN-10: 0321447360  |  ISBN-13: 9780321447364
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What Every Student Should Know About Using a Handbook
Murray
©2009  |  Pearson  |  Paper; 80 pp  |  Instock
ISBN-10: 0205563848  |  ISBN-13: 9780205563845
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MyCommunicationLab CourseCompass with Pearson eText -- Instant Access -- for The Media of Mass Communication, 9/E
Vivian
©2009  |  On-line Supplement; 536 pp  |  Access Code Required  |  Live
ISBN-10: 0205611850  |  ISBN-13: 9780205611850
Online purchase price: $75.20  |  Students, buy access Take a Tour  |  More Info

MyCommunicationLab with Pearson eText -- Instant Access -- for The Media of Mass Communication, 9/E
Vivian
©2009  |  Pearson  |  Website; 536 pp  |  Live
ISBN-10: 0205611842  |  ISBN-13: 9780205611843
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MyCommunicationLab CourseCompass with Pearson eText -- Standalone Access Card -- for The Media of Mass Communication, 9/E
Vivian
©2009  |  Pearson  |  Access Code Card; 536 pp  |  Instock
ISBN-10: 0205652972  |  ISBN-13: 9780205652976
Suggested retail price:  $96.00    Buy from myPearsonStoreNet price: $72.00  (What's this?)More Info

MyCommunicationLab CourseCompass with Pearson eText -- Valuepack Access Card
Pearson
©2008  |  Pearson  |  Access Code Card  |  Instock
ISBN-10: 0205521282  |  ISBN-13: 9780205521289
Suggested retail price:  $26.67Net price: $20.00  (What's this?)More Info

MyCommunicationLab with Pearson eText -- Standalone Access Card -- for The Media of Mass Communication, 9/E
Vivian
©2009  |  Pearson  |  Access Code Card; 536 pp  |  Instock
ISBN-10: 0205652980  |  ISBN-13: 9780205652983
Suggested retail price:  $96.00    Buy from myPearsonStoreNet price: $72.00  (What's this?)More Info

MyCommunicationLab with Pearson eText -- Valuepack Access Card
Pearson
©2009  |  Pearson  |  Access Code Card  |  Instock
ISBN-10: 0205683770  |  ISBN-13: 9780205683772
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Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

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• Media of Mass Communication, The, Books a la Carte Plus MyCommunicationLab, 9/E
  Vivian
  ©2009  |  Pearson  |  Multiple Media Package  |  Instock
  ISBN-10: 0205772560  |  ISBN-13: 9780205772568
  Suggested retail price: $91.27  Net price: $68.45  (What's this?)More Info
  

• Media of Mass Communication, The, CourseSmart eTextbook, 9/E
  Vivian
  ©2009  |  Pearson  |  Electronic Book; 536 pp  |  Available
  ISBN-10: 0205648029  |  ISBN-13: 9780205648023
  Online purchase price: $51.99Brief Description  | 

  

  CourseSmart eTextbooks are a creative digital solution that offers the freedom and convenience of online, offline, and mobile access using a single platform. With a CourseSmart eTextbook, students can:

  • search the text

  • make notes online

  • print out reading assignments that incorporate lecture notes

  • bookmark important passages for later review

  • save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online for a significant discount off the suggested list price of the print text.

  For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com (for customers in U.S. and Canada) or www.coursesmart.co.uk (for customers in Europe, Middle East, and Africa).

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• Media of Mass Communication, The, Study Edition, 9/E
  Vivian
  ©2010  |  Pearson  |  Paper; 608 pp  |  Instock
  ISBN-10: 0205632548  |  ISBN-13: 9780205632541
  Suggested retail price: $99.20  Net price: $74.40  (What's this?)Brief Description  | 

  

  Designed to give your students the extra support they need to succeed in your class, the Study Edition of Vivian’s Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.  Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you and your students stay as up-to-date as possible in the field.

   

  Rich with contemporary issues and trends including visual storytelling, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this refined edition engages students with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

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• MyCommunicationLab CourseCompass with Pearson eText -- Standalone Access Card -- for The Media of Mass Communication, 9/E
  Vivian
  ©2009  |  Pearson  |  Access Code Card; 536 pp  |  Instock
  ISBN-10: 0205652972  |  ISBN-13: 9780205652976
  Suggested retail price: $96.00  Buy from myPearsonStoreNet price: $72.00  (What's this?)Brief Description  | 

  

  This interactive and instructive online solution helps students foster understanding of media literacy.  In addition to the multimedia, video, activities, research support, tests and quizzes standard to MyCommunicationLab sites, MyCommunicationLab for Mass Communication contains unique features such as A Day in the Life mini-documentaries, and MyMediaFeed; a new resource that encourages media literacy by teaching students to compare live media feeds from various new sources, and to critically evaluate the content, ownership, and style of these media feeds.

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• MyCommunicationLab with Pearson eText -- Standalone Access Card -- for The Media of Mass Communication, 9/E
  Vivian
  ©2009  |  Pearson  |  Access Code Card; 536 pp  |  Instock
  ISBN-10: 0205652980  |  ISBN-13: 9780205652983
  Suggested retail price: $96.00  Buy from myPearsonStoreNet price: $72.00  (What's this?)Brief Description  | 

  

  This interactive and instructive online solution helps students foster understanding of media literacy.  In addition to the multimedia, video, activities, research support, tests and quizzes standard to MyCommunicationLab sites, MyCommunicationLab for Mass Communication contains unique features such as A Day in the Life mini-documentaries, and MyMediaFeed; a new resource that encourages media literacy by teaching students to compare live media feeds from various new sources, and to critically evaluate the content, ownership, and style of these media feeds.

  More Info
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.