Pearson - Media Ethics: Cases and Moral Reasoning, 8/E - Clifford G. Christians, Mark Fackler, Kathy Brittain Richardson, Peggy J. Kreshel, Robert H. Woods & Jr.

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Media Ethics: Cases and Moral Reasoning, 8/E
Clifford G. Christians, University of Illinois
Mark Fackler, Calvin College
Kathy Brittain Richardson, Berry College
Peggy J. Kreshel, University of Georgia
Robert H. Woods, Jr., Spring Arbor University

ISBN-10: 0205579701
ISBN-13: 9780205579709

Publisher: Pearson
Copyright: 2009
Format: Paper; 336 pp
Published: 06/30/2008

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Description

Media Ethics uses original case studies and commentaries about actual media experiences to impel students to think analytically about ethical situations in mass communication.

Aiming to facilitate and enhance students' ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.

Features

Over 75 case studies throughout the text reflect contemporary media situations in news, entertainment, public relations and advertising, exposing students to today's ethical dilemmas.
A comprehensive website features extensive resources for students and instructors, including PowerPoint presentations, chapter outlines, lesson plans, quizzes, video and film clips, suggested readings, and more (www.ablongman.com/christians8e).
Incorporates both Western and non-Western scholarship, giving students a more comprehensive world view of media ethics.
Discusses the Potter Box, which uses four dimensions of moral analysis - definitions, values, principles and loyalties — to provide a framework for analyzing the included cases and provide students with a technique for uncovering important steps in moral reasoning.
Every chapter includes an introduction that helps students focus on the ethical principles at the center of each case.

New To This Edition

Over 35 new cases ask students to contemplate such topics as the Muhammad cartoon controversy, the crisis in Darfur, the war in Iraq, direct-to-consumer pharmaceutical ads, blogging, lobbying, guerilla marketing, government-funded propaganda, and video games.
A more fully developed introduction provides students with overviews of philosophical approaches to ethical analysis, including a discussion of Islamist ethics.

Table of Contents

Part I News

Chapter 1: Institutional Pressures

1. The New York Times Fires Jason Blair

2. CNN in Baghdad

3. The Time Warner colossus

4. NBC and GM/s Pickup

5. The Wichita Experiment

Chapter 2: Truthtelling

6. Obesity Epidemic

7. Al Jeezera

8. The Unabomber’s Manifesto

9. Fabrication at the Globe

10. Muhammad Cartoon Controversy

Chapter 3: Reporters and Sources

11. Crisis in Darfur

12. Covering the Middle East

13. Stolen Voice Mail

14. Risky Foods

Chapter 4: Social Justice

15. Affirmative Action in Michigan

16. Distributing the Internet

17. Sexism and World Cup Soccer

18. Ten Weeks at Wounded Knee

Chapter 5: Invasion of Privacy

19. The Controversial Patriot Act

20. Bloggers’ Code of Ethics?

21. A Prostitute on Page 12

22. Dead Body Photo

Part 2 Persuasion in Advertising

Chapter 6: The Commercialization of Everyday Life

23. “Is That a Guerilla I See?”

24. Selling Students as a “Captive Audience”?

25. DTC Advertising: Prescription Drugs as Consumer Products?

26. Shopping to Save the World

Chapter 7: Advertising in an Image-Based Culture

27. Making the Same Different: Branding

28. Stereotyping Attitude

29. We All Know Her: The Unattainable Ideal

30. Real Beauty: Responsible Images?

31. Pitching Sex Appeal

32. A Responsible Parent?

Chapter 8: The Media Are Commercial

33. Marketing U.S. Latindad

34. Gatekeepers: Closing the Door

35. Refusing the Invitation

36. Breaching the Firewall: Advertising and Editorial Content

37. Selling the Game

Chapter 9: Advertising’s Professional Culture

The Role of Codes of Ethics

38. The AAAA Standards of Practice

Ethics in the Everyday

39. Ethical Vision: Moral Muteness and Moral Myopia

40. What does it mean to serve clients well?

Rules of Engagement: Inclusion/Exclusion

41. A Woman’s Place Is ….

42. Diversity in Advertising: What is it? Where is it?

Part 3 Persuasion and Public Relations

Chapter 10: Public Communication

43. Mr. Ethics Sells Out

44. Playing Defense on the Court[room] of Public Opinion

45. Indictments Indicate Corrupt Lobbying

46. A Campaign Pioneer?

47. Your Tax Dollars at Work

Chapter 11: Telling the Truth in Organizational Settings

48. A Good Thing?

49. Wal-Marting Across the Internet

50. Who’s the Boss?

51. “This News Story Is Brought to You By…”

Chapter 12: Conflicting Loyalties

52. A New Client?

53. Case 1: Friends?

54. Case 2: The Friendly Journalist?

55. The Medical Endorsements

56. The Long-Distance Client

57. Tragedy at the Mine

Chapter 13: The Demands of Social Responsibility

58. Practicing Good Citizenship

59. “Thank You For Smoking”

60. Pepsi Challenged by Rumors

61. Swept Away in the Storm

Part 4 Entertainment

Chapter 14: Violence

62. Hear It, Feel It, Do It

63. Crunchy Terror in T-Rex Park

64. Violence Centered

65. “The Storyteller”

66. Comics for Big Kids

Chapter 15: Profits, Wealth, and Public Trust

67. Copyright Wars

68. Grand Theft Auto

69. Deep Trouble for Harry

70. Super Strip

71. Superman Walks Again

Chapter 16: Media Scope and Depth

72. Reel History

73. They Call It Paradise

74. Tragedy Lite

75. The League of Literary Makeovers

Chapter 17: Censorship

76. The Voice of America

77. Fencing the Net

78. Frontal Assault

79. Rescue Us

Courses

Media Ethics (Mass Communication / Public Relations / Film)

Previous Edition(s)

Media Ethics: Cases and Moral Reasoning, 7/E
Christians, Rotzoll, Fackler, Richardson & Woods
©2005 | Pearson | Paper; 336 pp | Out of Print
ISBN-10: 0205418457 | ISBN-13: 9780205418459
Brief Description |
This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication.

Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage. The new edition is also accompanied by a new Web site with extensive resources for students and instructors, including PowerPoint presentations, chapter outlines, lesson plans, quizzes, and more.
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Next Edition(s)

Media Ethics: Cases and Moral Reasoning, 9/E
Christians, Fackler, Richardson, Kreshel & Woods
©2012 | Pearson | Paper; 336 pp | Instock
ISBN-10: 0205029043 | ISBN-13: 9780205029044
Net price: $77.25 (What's this?)Brief Description |
Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.

This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
More Info
Media Ethics: Cases and Moral Reasoning, 9/E
Christians, Fackler, Richardson, Kreshel & Woods
©2012 | Pearson | Paper; 336 pp | Instock
ISBN-10: 0205029043 | ISBN-13: 9780205029044
Net price: $77.25 (What's this?)Brief Description |
Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.

This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
More Info

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Backcover Copy

Media Ethics uses original case studies and commentaries about actual media experiences to advance and encourage your own critical analysis of ethical situations in mass communication. This market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies to facilitate and enhance your ethical awareness. Focusing on a wide spectrum of ethical issues facing today’s media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.

FEATURES OF THE EIGHTH EDITION:

• The introduction includes an extensive discussion of the Potter Box,

which uses four dimensions of moral analysis – definitions, values,

principles and loyalties – to provide a framework for analyzing the

cases that follow.

• Over 75 case studies, 35 of which are new, reflect contemporary media

situations in news, entertainment, public relations and advertising to

acquaint you with today’s ethical dilemmas.

• A comprehensive website features extensive resources for you and your

instructor, including PowerPoint presentations, chapter outlines, lesson

plans, quizzes, video and film clips, suggested readings, and more.

www.ablongman.com/christians8e

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Companion Website for Media Ethics: Cases and Moral Reasoning, 8/E
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Media Ethics: Cases and Moral Reasoning, CourseSmart eTextbook, 8/E
Christians, Fackler, Richardson, Kreshel & Woods
©2009 | Pearson | Electronic Book; 336 pp | Available
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Media Ethics: Cases and Moral Reasoning, 8/E