Description

Features

Hallmark Features

Author expertise–makes this the definitive source for Hospitality Marketing.

·           Translates the authors’ rich industry and academic experience into what is know as “The bible of the field.”

An integrative approach–explains the role of marketing in the hospitality operation—focusing on the how and why of everyone's role in marketing.

·           Shows students how each team member is involved in marketing–whether their primary role is general management, human resource management, food and beverage management, or front of the house or back of the house operations.

An international focus–reflects the global nature of the industry.

·           Uses business and cultural examples from all over the world.

Coverage of more key topics–such as internal marketing, destination marketing and public relations.

·           Gives students a professional advantage by exposing them to important aspects and nuances of state-of-the-art marketing.

Chapter on Electronic Marketing–see Chapter 16.

·           Provides students with a solid overview of Internet marketing, database marketing and direct marketing.

Chapter-opening mini-cases–describe how an actual hospitality and travel company has successfully applied marketing.

·           Helps students understand and remember the concepts presented in the chapter and how the material in the chapter relates to actual business situations.

Marketing Highlights, video cases, and real world industry examples.

·           Features real people, real companies and concrete examples of theoretical content.

Experiential AND Internet-Related chapter ending exercises–challenge students to address real-world situations and consider appropriate methods of action.

·           Experiential exercises require students to interact with the industry by visiting a business or analyzing a specific marketing aspect of a real business. Internet exercises familiarize students with resources available on the web.

Internet links–are referenced throughout the book’s margins.

·           Identifies Internet resources by an “e” in the margin and familiarizes readers with important industry sites.

Vivid full-color visuals–include lively photographs, drawings, and tables of hospitality businesses and advertisements.

·           Maintains students’ interest and shows marketing in action.

New To This Edition

New to this Edition

Fully updated to include new topics such as:

·           Social Networking

·           More on revenue management

·           Database marketing

New! Customer loyalty information is addressed throughout.

·           Discusses building customer loyalty and quality within the context of various chapter.

Table of Contents

Table of Contents

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS

1.      Introduction: Marketing for Hospitality and Tourism

2.      Service Characteristics of Hospitality and Tourism Marketing

3.      The Role of Marketing in Strategic Planning

PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES

4.      The Marketing Environment

5.      Marketing Information Systems and Marketing Research

6.      Consumer Markets and Consumer Buying Behavior

7.      Organizational Buyer Behavior of Group Market

8.      Market Segmentation, Targeting, and Positioning

PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX

9.      Designing and Managing Products

10.  Internet Marketing

11.  Pricing Products: Pricing Considerations, Approaches, and Strategy

12.  Distribution Channels

13.  Promoting Products: Communication and Promotion Policy and Advertising

14.  Promoting Products: Public Relations and Sales Promotion

15.  Professional Sales

PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING

16.  Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing

17.  Destination Marketing

18.  Next Year’s Marketing Plan

CASE STUDIES

GLOSSARY

INDEX

Courses

Hospitality Marketing  (Hospitality)

Previous Edition(s)

• Marketing for Hospitality and Tourism, 4/E
  Kotler, Bowen & Makens
  ©2006  |  Prentice Hall  |  Cloth; 960 pp  |  Out of Print
  ISBN-10: 0131193783  |  ISBN-13: 9780131193789
    Brief Description  | 

  

  For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.

  THE most widely used Hospitality marketing text–comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.

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Product Tours

Companion Website for Marketing for Hospitality & Tourism, 5/E
Kotler, Bowen & Makens
©2010  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0135045665  |  ISBN-13: 9780135045664
This online resource is available at no cost at http://www.pearsonhighered.com/kotler/.
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Instructor's Manual (Download only) for Marketing for Hospitality & Tourism, 5/E
Kotler, Bowen & Makens
©2010  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0135045673  |  ISBN-13: 9780135045671

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PowerPoint Presentation (Download only) for Marketing for Hospitality & Tourism, 5/E
Kotler, Bowen & Makens
©2010  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0135045681  |  ISBN-13: 9780135045688

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TestGen Computerized Test Bank for Marketing for Hospitality & Tourism, 5/E
Kotler, Bowen & Makens
©2010  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0135045193  |  ISBN-13: 9780135045190
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Companion Website for Marketing for Hospitality & Tourism, 5/E
Kotler, Bowen & Makens
©2010  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0135045665  |  ISBN-13: 9780135045664
This online resource is available at no cost at http://www.pearsonhighered.com/kotler/.
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Video for Marketing for Hospitality & Tourism, 5/E
Bowen
©2010  |  Prentice Hall  |  DVD  |  Instock
ISBN-10: 0135045657  |  ISBN-13: 9780135045657
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Companion Website for Marketing for Hospitality & Tourism, 5/E
Kotler, Bowen & Makens
©2010  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0135045665  |  ISBN-13: 9780135045664
This online resource is available at no cost at http://www.pearsonhighered.com/kotler/.
More Info

Companion Website for Marketing for Hospitality & Tourism, 5/E
Kotler, Bowen & Makens
©2010  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0135045665  |  ISBN-13: 9780135045664
This online resource is available at no cost at http://www.pearsonhighered.com/kotler/.
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• Marketing for Hospitality & Tourism, CourseSmart eTextbook, 5/E
  Kotler, Bowen & Makens
  ©2010  |  Prentice Hall  |  Electronic Book; 720 pp  |  Available
  ISBN-10: 0135087023  |  ISBN-13: 9780135087022
  Online purchase price: $51.99Brief Description  | 

  

  CourseSmart eTextbooks are a creative digital solution that offers the freedom and convenience of online, offline, and mobile access using a single platform. With a CourseSmart eTextbook, students can:

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• Pearson Custom Library: Hospitality & Culinary Arts
  Pearson
  ©2009  |  Prentice Hall  |  On-line Supplement  |  Live
  ISBN-10: 013510310X  |  ISBN-13: 9780135103104
  This online resource is available at no cost at http://www.pearsoncustom.com/custom-library/pearson-custom-hospitality-and-culinary-arts.
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  With Pearson Custom Library: Hospitality and Culinary Arts you can create the perfect textbook to reflect the way you teach your course!

  
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• Pearson Custom Library: Hospitality and Culinary Arts

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