Pearson - Marketing: Real People, Real Choices, 6/E - Michael R. Solomon, Greg W. Marshall & Elnora W. Stuart

Courses

Principles of Marketing - Two-Year/Vo-Tech [CORE TEXTS] (Marketing)
Principles of Marketing - Two-Year and Four-Year [CORE TEXTS] (Marketing)

In this section:

Description

Features

For undergraduate Principles of Marketing courses.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.

Real People, Real Choice opening vignettes instantly engage students by putting them in the shoes of real marketers in real business situations. Each chapter opens with a different scenario of a real marketing decision maker facing a challenge. Students are given three choices so they can decide what they would do if they were in the market’s place. In the newest edition, the real marketer is revisited throughout the chapter in marginal notes relating the material in the chapter to the real marketing scenario, and helping to bring concepts to life for students as they work their way through each chapter.

Real People, Other Voices-- Throughout each chapter real marketing professors and students react to the opening vignettes and talk about which choice they would make and why. Students get the benefit of multiple perspectives on the same situation, from experts and from their peer group, helping them see that there are many sides to each story.

Real People, Real Choices: How it Worked Out—The scenario in the opening vignette comes full circle as the real marketer talks about which choice they actually made and how it affected the company. Students’ learning is reinforced through this extended, interactive exercise as they first read about the challenges marketers face, think about how they might solve them and hear other’s perspectives on the issues, and ultimately find out how the issue panned out.

NEW ! Ethics Boxes integrate ethics coverage, on topics pulled from the headlines, in every chapter so students can see that ethics are important in every aspect of marketing. The Real People Real Choices theme is reinforced through this feature as well as students are asked to think about and make ethical decisions.

OTHER TOPICS OF DISTINCTION

Marketing Plan template insert --This insert card gives students a prescriptive, step-by-step guide to creating a marketing plan that is linked to the chapter material.

Brand You—This supplement, which is integrated with end-of-chapter material, asks students to apply the concepts they are learning to themselves. Not only do students gain a better understanding of branding by completing these exercises but they also lay the groundwork for promoting themselves in their future career search.

NEW! By the People, For the People boxes highlight one of the most significant (and still evolving) marketing stories today—the avalanche of consumer-generated marketing. Students will explore the new ways companies and consumers are communications and what that means for a business’s marketing plans and future success.

New To This Edition

NEW ! Ethics Boxes integrate ethics coverage, on topics pulled from the headlines, in every chapter so students can see that ethics are important in every aspect of marketing. The Real People Real Choices theme is reinforced through this feature as well as students are asked to think about and make ethical decisions.

NEW! By the People, For the People boxes highlight one of the most significant (and still evolving) marketing stories today—the avalanche of consumer-generated marketing. Students will explore the new ways companies and consumers are communications and what that means for a business’s marketing plans and future success.

Table of Contents

Preface
PART 1   MAKING MARKETING VALUE DECISIONS
CHAPTER 1   WELCOME TO THE WORLD OF MARKETING: Createand Deliver Value
CHAPTER 2   STRATEGIC MARKET PLANNING: Capture the Big Picture
CHAPTER 3   THRIVING IN THE MARKETING ENVIRONMENT: The World Is Flat
PART 2   UNDERSTAND CONSUMERS’ VALUE NEEDS
CHAPTER 4   MARKETING RESEARCH: Gather, Analyze, and Use Information
CHAPTER 5   CONSUMER BEHAVIOR: How and Why We Buy
CHAPTER 6   BUSINESS-TO-BUSINESS MARKETS: How and Why Organizations Buy
CHAPTER 7   SHARPENING THE FOCUS: Target Marketing Strategies and Cus-tomer Relationship Management
PART 3   CREATE THE VALUE PROPOSITION
CHAPTER 8   CREATE THE PRODUCT
CHAPTER 9   MANAGE THE PRODUCT
CHAPTER 10   SERVICES AND OTHER INTANGIBLES: Marketing the Product That Isn’t There
CHAPTER 11   PRICING THE PRODUCT
PART 4   COMMUNICATE THE VALUE PROPOSITION
CHAPTER 12   CATCH THE BUZZ: Promotional Strategy and Integrated Marketing Communication
CHAPTER 13   ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS
CHAPTER 14   PERSONAL SELLING, SALES MANAGEMENT, AND DIRECT MARKETING
PART 5   DELIVER THE VALUE PROPOSITION
CHAPTER 15   DELIVER VALUE THROUGH SUPPLY CHAIN MANAGE-MENT: Channels of Distribution and Logistics
CHAPTER 16   RETAILING: Bricks and Clicks
Appendix A   SAMPLE MARKETING PLAN: The S&S Smoothie Company
Appendix B   MARKETING MATH
Notes
Glossary
Photo Credits
Index

Previous Edition(s)

Marketing: Real People, Real Choices, 5/E
Solomon, Marshall & Stuart
©2007 | Prentice Hall | Paper; 640 pp | Out of Print
ISBN-10: 0132299208  | ISBN-13: 9780132299206
  Brief Description  |

For the Principles of Marketing course.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.
More Info
Marketing: Real People, Real Choices, 4/E
Solomon, Marshall & Stuart
©2006 | Prentice Hall | Paper; 624 pp | Out of Print
ISBN-10: 0131449680  | ISBN-13: 9780131449688
  Brief Description  |
For the Principles of Marketing course.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.
More Info

Next Edition(s)

Marketing: Real People, Real Choices, 7/E
Solomon, Marshall & Stuart
©2012 | Prentice Hall | Paper; 600 pp | Instock
ISBN-10: 013217684X | ISBN-13: 9780132176842
Suggested retail price: $186.67 Buy from myPearsonStoreNet price: $140.00 (What's this?)
Brief Description |
For undergraduate Principles of Marketing courses.

Real people, real choices–give students a real feel for marketing.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:

One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.

A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.

New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.

Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.

Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.

Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.

Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
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In this section:

Sample Chapter

Sample Chapter

View a Sample Chapter PDF:/samplechapter/0136054218.pdf

Websites and Online Courses

In this section:

Websites and Online Courses
Student Access Codes

MyMarketingLab with Pearson eText -- Instant Access -- for Marketing: Real People, Real Choices, 6/E
Solomon, Marshall & Stuart
©2009 | Prentice Hall | Website; 640 pp | Live
ISBN-10: 013605398X | ISBN-13: 9780136053989
Online purchase price: $80.00More Info

Student Access Codes

Blackboard Cartridge Student Access Code Card for Marketing: Real People, Real Choices,
Solomon
©2009 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0558160077 | ISBN-13: 9780558160074
Suggested retail price: $4.00Net price: $3.00 (What's this?)More Info

CourseCompass Student Access Code Card for Marketing: Real People, Real Choices,
Solomon
©2009 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0558160158 | ISBN-13: 9780558160159
Suggested retail price: $4.00Net price: $3.00 (What's this?)More Info

MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices, 6/E
Solomon, Marshall & Stuart
©2009 | Prentice Hall | Access Code Card; 640 pp | Instock
ISBN-10: 0136098851 | ISBN-13: 9780136098850
Net price: $80.00 (What's this?)More Info

WebCT ePack Student Access Code Card for Marketing: Real People, Real Choices,
Solomon
©2009 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0558252435 | ISBN-13: 9780558252434
Suggested retail price: $1.33Net price: $1.00 (What's this?)More Info

In this section:

Instructor Resources

Downloadable Instructor Resources
Other Instructor Resources

Student Resources

Access code cards
Websites and online courses
Other student resources

eLearning & Assessment

Websites and Online Courses
Student Access Codes

Instructor's Manual for Marketing: Real People, Real Choices, 6/E
Solomon, Marshall & Stuart
©2009 | Prentice Hall | Paper; 320 pp | Instock
ISBN-10: 0136054226 | ISBN-13: 9780136054221

Instructor's Resource Center on CD for Marketing: Real People, Real Choices, 6/E
Solomon
©2009 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0136053904 | ISBN-13: 9780136053903

Test Item File for Marketing: Real People, Real Choices, 6/E
Solomon, Marshall & Stuart
©2009 | Prentice Hall | Paper; 592 pp | Instock
ISBN-10: 0136054234 | ISBN-13: 9780136054238

TestGen Computerized Test Bank for Marketing: Real People, Real Choices, 6/E
Solomon, Marshall & Stuart
©2009 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0136053971 | ISBN-13: 9780136053972

Websites and online courses

Exam Copy for Marketing: Real People, Real Choices, 6/E
Solomon, Marshall & Stuart
©2009 | Prentice Hall | Cloth; 624 pp | Instock
ISBN-10: 013607149X | ISBN-13: 9780136071495
More Info

Access code cards

Other student resources

Brand You for Marketing: Real People, Real Choices, 6/E
Solomon & Richmond
©2009 | Prentice Hall | Paper; 264 pp | Instock
ISBN-10: 0136053939 | ISBN-13: 9780136053934
Net price: $42.00 (What's this?)More Info

Marketing: Real People, Real Choices, VangoNotes Audio Study Guide, 6/E
Solomon, Marshall & Stuart
©2009 | Prentice Hall | VangoNote | Available
ISBN-10: 0136053947 | ISBN-13: 9780136053941
Online purchase price: $19.95More Info

Marketing: Real People, Real Choices, VangoNotes Audio Study Guide, Individual Chapters, 6/E
Solomon, Marshall & Stuart
©2009 | Prentice Hall | VangoNote Individual Chapter | Available
ISBN-10: 0136053963 | ISBN-13: 9780136053965
Online purchase price: $2.99More Info

Videos on DVD for Marketing: Real People, Real Choices, 6/E
Solomon
©2010 | Prentice Hall | DVD | Instock
ISBN-10: 0136053912 | ISBN-13: 9780136053910
Net price: $10.00 (What's this?)More Info

Websites and Online Courses

Student Access Codes

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages Tab.

Marketing: Real People, Real Choices VitalSource Ebook for Southern Career College
Solomon, Marshall & Stuart
©2011 | Prentice Hall | Vital Source; 624 pp | Estimated Availability : 11/09/2010
ISBN-10: 0558968686 | ISBN-13: 9780558968687
Online purchase price: $93.33More Info
Marketing: Real People, Real Choices, Course Smart eTextbook, 6/E
Solomon, Marshall & Stuart
©2009 | Prentice Hall | Electronic Book; 624 pp | Available
ISBN-10: 0136054366 | ISBN-13: 9780136054368
Online purchase price: $74.99
Brief Description |
CourseSmart eTextbooks are a creative digital solution that offers the freedom and convenience of online, offline, and mobile access using a single platform. With a CourseSmart eTextbook, students can:
search the text
make notes online
print out reading assignments that incorporate lecture notes
bookmark important passages for later review
save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online for a significant discount off the suggested list price of the print text.
For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com (for customers in U.S. and Canada) or www.coursesmart.co.uk (for customers in Europe, Middle East, and Africa).
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| Students, buy access
Marketing: Real People, Real Choices, Student Value Edition, 6/E
Solomon, Marshall & Stuart
©2009 | Prentice Hall | Unbound (Saleable) | Instock
ISBN-10: 0131359886 | ISBN-13: 9780131359888
Suggested retail price: $120.60 Buy from myPearsonStoreNet price: $90.45 (What's this?)
Brief Description |
Pearson’s Student Value Edition offers students all of the following at a savings of 35% off the main text….

The same premium content and authorship found in a bound textbook.

Full-color, 3-hole-punched version of the bound textbook.

Access to the print and online study tools available with the textbook.
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Pearson Custom Business Resources
Pearson
©2012 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0136096557 | ISBN-13: 9780136096559
This online resource is available at no cost at http://www.pearsoncustom.com/custom-library/pearson-custom-business-resources.
Brief Description |
PEARSON CUSTOM BUSINESS RESOURCES

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