Description

Features

For the Principles of Marketing course.

Real People, Real Choices: Solomon/Marshall/Stuart is the only book on the markets that allows students to learn marketing by studying the choice of real marketers.

Q. How do you excite your students about marketing?

Q. How do you help your students connect marketing theory with the decisions real marketers make everyday?

Real People, Real Choices vignettes

• Each chapter opens with a vignette that highlights a real marketer and asks the students to consider a dilemma that marketer faces and presents three options they may choose (ex. pg. 500 Eskimo Joes or pg. 201 Reebok).  There are videos that also highlight these companies.
• The vignette is weaved throughout the chapter with the Real People, Other Voices (ex. pg 506 and pg 217) which features students and professors from across the country discussing which of the three options highlighted in the opening vignette they would choose and why.
• At the end of the chapter, the marketer from the opener is revisited in How It Worked Out (ex. pg 530 and pg 228), which talks about which option the marketer choose and what happened as a result of this choice.

NEW! End-of-chapter mini-cases: All of the chapter-ending mini-cases have been updated for this edition.  These mini-cases highlight real firms facing marketing challenges.  Questions are included at the end allowing students to put themselves in the shoes of the marketers at the company (ex. pg. 171 Facebook.com)

Measuring Value: Marketing Metrics- these boxes throughout the book provide students with real life examples about how companies are measuring the value of their marketing-the return on investment (ex. pg 291 Brand Equity)

Other Key Points of Differentiation

Q. How do you help your students complete a marketing plan?

• Easy-to-follow Marketing Plan Template- chapter 2 includes a pull-out template to help student complete a marketing plan, as well as giving them references to where they will find pertinent material in the book.

• In the Chapter 2 opening vignette, Qode, a division of NeoMedia technologies is profiled.  They allow consumers to link to web pages via their cell phones.  In Appendix A (pg 537), there is an interview with the vice president for business development in which he answers key questions about marketing planning.

Q. How do you cover new topics in marketing?

NEW! Solomon 5e includes expanded coverage on topics such as:

• Emphasis on customer-generated value (chap. 1, 13)
• Reorganized coverage of marketing communication materials to show the growing importance of buzz marketing (chap. 12,13,14)
• Focus on the importance of environmental sustainability as a source of competitive advantage (chap 1, 3)
• Expanded discussion of the role of design and aesthetics as a factor in new product development (chap 8)
• More emphasis on the use of marketing metrics and introduction of the ROMI (return on market investment) concept (every chapter)
• Inclusion of cutting edge topics such as: neuromarketing (chap 4); agent-based modeling (chap 4); prediction markets (chap 4); behavioral targeting (chap 5); mass class (chap 5); clickstream analysis (chap 5); crowdsourcing (chap 7); the “emo” subculture (chap 7); the “long tail” perspective on market segmentation and demand (chap 7); outsourcing and insourcing (chap 15); the “new dominant logic for marketing” perspective on the role of service (chap 10); consumer addiction, consumed consumers, and anticonsumption (chap 1); and fast fashion (chap 16)

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

New To This Edition

Q. How do you cover new topics in marketing?

NEW! Solomon 5e includes expanded coverage on topics such as:

• Emphasis on customer-generated value (chap. 1, 13)
• Reorganized coverage of marketing communication materials to show the growing importance of buzz marketing (chap. 12,13,14)
• Focus on the importance of environmental sustainability as a source of competitive advantage (chap 1, 3)
• Expanded discussion of the role of design and aesthetics as a factor in new product development (chap 8)
• More emphasis on the use of marketing metrics and introduction of the ROMI (return on market investment) concept (every chapter)
• Inclusion of cutting edge topics such as: neuromarketing (chap 4); agent-based modeling (chap 4); prediction markets (chap 4); behavioral targeting (chap 5); mass class (chap 5); clickstream analysis (chap 5); crowdsourcing (chap 7); the “emo” subculture (chap 7); the “long tail” perspective on market segmentation and demand (chap 7); outsourcing and insourcing (chap 15); the “new dominant logic for marketing” perspective on the role of service (chap 10); consumer addiction, consumed consumers, and anticonsumption (chap 1); and fast fashion (chap 16)

Q. How do you excite your students about marketing?

Q. How do you help your students connect marketing theory with the decisions real marketers make everyday?

NEW! End-of-chapter mini-cases: All of the chapter-ending mini-cases have been updated for this edition.  These mini-cases highlight real firms facing marketing challenges.  Questions are included at the end allowing students to put themselves in the shoes of the marketers at the company (ex. pg. 171 Facebook.com)

Table of Contents

Part 1:  MAKING MARKETING VALUE DECISIONS

Chapter 1:  Welcome to the World of Marketing:  Creating and Delivering Value

Chapter 2:  Strategic Market Planning:  Painting the Big Picture

Chapter 3: Thriving in the Marketing Environment:  The World is Flat

Part 2:  UNDERSTANDING CONSUMERS’ VALUE NEEDS

Chapter 4:  Marketing Research: Gathering, Analyzing and Using Information

Chapter 5:  Consumer Behavior:  How and Why People Buy

Chapter 6:  Business-to-Business Markets:  How and Why Organizations Buy

Chapter 7:  Sharpening the Focus:  Target Marketing Strategies and Customer Relationship Management

Part 3:  CREATING THE VALUE PROPOSITION

Chapter 8:  Creating the Product

Chapter 9:  Managing the Product

Chapter 10: Services and Other Intangibles:  Marketing the Product That Isn’t There

Chapter 11:  Pricing the Product

Part 4:  COMMUNICATING THE VALUE PROPOSITION

Chapter 12:  Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Chapter 13:  Advertising, Sales Promotion, and Public Relations

Chapter 14:  Personal Selling, Sales Management and Direct Marketing  

Part 5:  DELIVERING THE VALUE PROPOSITION

Chapter 15:  Delivering Value Through Supply Chain Management: Channels of Distribution and Logistics 

Chapter 16:  Retailing:  Bricks and Clicks

Appendix A:  Qode In Action: Implementing a Marketing Plan 

Appendix B:  Sample Marketing Plan: The S&S Smoothie Company

Appendix C:  Marketing Math

Notes; Glossary; Credits; Index

Courses

Principles of Marketing - Two-Year/Vo-Tech  (Marketing)
Principles of Marketing - Two-Year and Four-Year  (Marketing)

Previous Edition(s)

• Marketing: Real People, Real Choices, 4/E
  Solomon, Marshall & Stuart
  ©2006  |  Prentice Hall  |  Paper; 624 pp  |  Out of Print
  ISBN-10: 0131449680  |  ISBN-13: 9780131449688
    Brief Description  | 

  

  For the Principles of Marketing course.   

  
  Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.

  More Info
  

Next Edition(s)

• Marketing: Real People, Real Choices, 7/E
  Solomon, Marshall & Stuart
  ©2012  |  Prentice Hall  |  Paper; 600 pp  |  Instock
  ISBN-10: 013217684X  |  ISBN-13: 9780132176842
  Suggested retail price: $186.67  Buy from myPearsonStoreNet price: $140.00  (What's this?)Brief Description  | 

  

  For undergraduate Principles of Marketing courses.

   

  Real people, real choices–give students a real feel for marketing.

   

  Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

   

  The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

   

  MyMarketingLab New Design is now available for this title!  MyMarketingLab New Design offers: 

  • One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface.  The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
  • Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
  • Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.
  • Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.
  • Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

  More Info
  

• Marketing: Real People, Real Choices, 6/E
  Solomon, Marshall & Stuart
  ©2009  |  Prentice Hall  |  Paper; 640 pp  |  Instock
  ISBN-10: 0136054218  |  ISBN-13: 9780136054214
  Suggested retail price: $186.67  Net price: $140.00  (What's this?)Brief Description  | 

  

  For undergraduate Principles of Marketing courses.
  
  Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
  
  The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.
  
  

  More Info
  

Marketing: Real People, Real Choices

To use the smartcodes showcased in Chapter 2 of Marketing: Real People, Real Choices, 5/E, please follow these instructions:

1. Download qode. From your cell phone, text "qode" to 47633 (4qode), or go to get.qode.com on your mobile browser and follow the instructions to download the software. If you cannot download the software, you will be directed to a mobile Web page. Bookmark that page.
2. Open your downloaded qode software, select qode® reader, and click on the smartcode with your mobile camera. Or select qode® window and enter the text or keyword below the smartcode into the entry box.
3. If you can't download the qode software onto your mobile phone, open the bookmarked qode® window (get.qode.com) from your mobile browser. Then, enter the text or keyword below the smartcode (or a UPC number or other keyword) into the entry box.

Companion Website for Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0132299240  |  ISBN-13: 9780132299244
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OneKey Blackboard, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  On-line Supplement  |  Version 6.2.3  |  Access Code Required  |  Live
ISBN-10: 0132299275  |  ISBN-13: 9780132299275
Online purchase price: $35.00  |  Students, buy access Instructors, request content (at no cost)  |  View Demo  |  More Info

OneKey CourseCompass, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  On-line Supplement  |  Access Code Required  |  Live
ISBN-10: 0132299291  |  ISBN-13: 9780132299299
Online purchase price: $35.00  |  Students, buy access Take a Tour  |  More Info

OneKey WebCT, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  Electronic Book  |  Access Code Required  |  Version 4.1X  |  Live
ISBN-10: 0132299283  |  ISBN-13: 9780132299282
Online purchase price: $35.00  |  Students, buy access Instructors, request content (at no cost)  |  View Demo  |  More Info

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Instructor's Manual, 5/E
Solomon
©2007  |  Prentice Hall  |  Paper; 466 pp  |  Instock
ISBN-10: 0132299216  |  ISBN-13: 9780132299213

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Test Item File, 5/E
Solomon
©2007  |  Prentice Hall  |  Paper; 600 pp  |  Instock
ISBN-10: 0132299224  |  ISBN-13: 9780132299220

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Companion Website for Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0132299240  |  ISBN-13: 9780132299244
This online resource is available at no cost.
More Info

OneKey Blackboard, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  On-line Supplement  |  Version 6.2.3  |  Access Code Required  |  Live
ISBN-10: 0132299275  |  ISBN-13: 9780132299275
Online purchase price: $35.00  |  Students, buy access Instructors, request content (at no cost)  |  View Demo  |  More Info

OneKey CourseCompass, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  On-line Supplement  |  Access Code Required  |  Live
ISBN-10: 0132299291  |  ISBN-13: 9780132299299
Online purchase price: $35.00  |  Students, buy access Take a Tour  |  More Info

OneKey WebCT, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  Electronic Book  |  Access Code Required  |  Version 4.1X  |  Live
ISBN-10: 0132299283  |  ISBN-13: 9780132299282
Online purchase price: $35.00  |  Students, buy access Instructors, request content (at no cost)  |  View Demo  |  More Info

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Companion Website for Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0132299240  |  ISBN-13: 9780132299244
This online resource is available at no cost.
More Info

OneKey Blackboard, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  On-line Supplement  |  Version 6.2.3  |  Access Code Required  |  Live
ISBN-10: 0132299275  |  ISBN-13: 9780132299275
Online purchase price: $35.00  |  Students, buy access More Info

OneKey CourseCompass, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  On-line Supplement  |  Access Code Required  |  Live
ISBN-10: 0132299291  |  ISBN-13: 9780132299299
Online purchase price: $35.00  |  Students, buy access More Info

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Marketing: Real People, Real Choices, Vango Audible Study Guide, Individual Chapters, 5/E
Solomon, Marshall & Stuart
©2007  |  Prentice Hall  |  VangoNote; 624 pp  |  Available
ISBN-10: 0132324660  |  ISBN-13: 9780132324663
Online purchase price: $2.99More Info

Marketing: Real People, Real Choices, VangoNotes Audio Study Guide,, 5/E
Solomon, Marshall & Stuart
©2007  |  Prentice Hall  |  VangoNote; 624 pp  |  Available
ISBN-10: 0132299364  |  ISBN-13: 9780132299367
Online purchase price: $19.95More Info

OneKey WebCT, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  Electronic Book  |  Access Code Required  |  Version 4.1X  |  Live
ISBN-10: 0132299283  |  ISBN-13: 9780132299282
Online purchase price: $35.00  |  Students, buy access More Info

Companion Website for Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0132299240  |  ISBN-13: 9780132299244
This online resource is available at no cost.
More Info

OneKey Blackboard, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  On-line Supplement  |  Version 6.2.3  |  Access Code Required  |  Live
ISBN-10: 0132299275  |  ISBN-13: 9780132299275
Online purchase price: $35.00  |  Students, buy access Instructors, request content (at no cost)  |  View Demo  |  More Info

OneKey CourseCompass, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  On-line Supplement  |  Access Code Required  |  Live
ISBN-10: 0132299291  |  ISBN-13: 9780132299299
Online purchase price: $35.00  |  Students, buy access Take a Tour  |  More Info

OneKey WebCT, Marketing: Real People, Real Choices, 5/E
Solomon
©2007  |  Electronic Book  |  Access Code Required  |  Version 4.1X  |  Live
ISBN-10: 0132299283  |  ISBN-13: 9780132299282
Online purchase price: $35.00  |  Students, buy access Instructors, request content (at no cost)  |  View Demo  |  More Info

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