Description

Features

For undergraduate and MBA marketing management and strategy courses.

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Holistic Marketing

To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include:

·        Internal marketing–ensuring everyone in the organization embraces appropriate marketing principles, especially senior management

·        Integrated marketing–ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way.

·        Relationship marketing–having rich, multi-faceted relationships with customers, channel members, and other marketing partners.

·        Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects. 

Global Cases

NEW! Because of its wide use around the world, Pearson has published several local versions of Kotler/Keller for different regions of the world.  This year, Pearson is publishing all of the versions simultaneously.  Because of this, students and instructors will have access to all of the cases from the international versions of Kotler/Keller.  These cases will give students incite into international business from the perspective of local authors.  To access the cases, visit www.prenhall.com/kotler and choose “Global Demo” next the Kotler/Keller 13e.

The cases will come from India, China, other parts of Asia, Europe, Middle East, Africa, Australia, and Canada.

Breakthrough Marketing Boxes

These boxes replace the Marketing Spotlight boxes from the 12^th edition. Each chapter has one box appearing in an appropriate spot to highlight innovative, insightful marketing accomplishments by leading organizations.  Some corporations featured are:

·        Ideo; Chapter 4

·        IKEA; Chapter 6

·        Intel; Chapter 2

Marketing Insight Boxes

Approximately four Marketing Insight boxes are included in each chapter; at least half, on average, are new. Marketing Insight boxes delve into important marketing topics, often highlighting current research findings to expose students to current research findings.  Some examples include:

·        Conducting Informative Focus Groups; Chapter 4, Pg. 95

·        Understanding Brain Science; Chapter 4, Pg. 99

·        Marketing Dashboards to Improve Effectiveness and Efficiency; Chapter 4, Pg. 108

Chapter Opening Vignettes

All chapters have brief commentary and new introductory vignettes that set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes serve as great discussion starters.  Several companies featured include:

·        Siemens AG; Chapter 2

·        Gilette; Chapter 4

·        Procter and Gamble; Chapter 6

OTHER TOPICS OF DISTINCTION

Marketing Memo Boxes

Marketing Memo boxes offer students practical advice and direction in dealing with various decisions at all stages of the marketing management process.    Topics include:

·        Checklist for Performing Strengths and Weaknesses Analysis; Chapter 2

·        Marketing Plan Criteria; Chapter 2

·        Questionnaire Do’s and Don’ts; Chapter 4

Marketing Application Exercises

At the end of each chapter, the Marketing Applications section has two practical exercises to challenge students:

·        Marketing Debate - Suggests opposing points of view on an important marketing topic from the chapter and asks student to take a side.

·        Marketing Discussion - Identifies provocative marketing issues and allows for a personal point of view.

New To This Edition

For undergraduate and MBA marketing management and strategy courses.

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Breakthrough Marketing Boxes

These boxes replace the Marketing Spotlight boxes from the 12^th edition. Each chapter has one box appearing in an appropriate spot to highlight innovative, insightful marketing accomplishments by leading organizations.  Some corporations featured are:

·        Ideo; Chapter 4

·        IKEA; Chapter 6

·        Intel; Chapter 2

Global Cases

NEW! Because of its wide use around the world, Pearson has published several local versions of Kotler/Keller for different regions of the world.  This year, Pearson is publishing all of the versions simultaneously.  Because of this, students and instructors will have access to all of the cases from the international versions of Kotler/Keller.  These cases will give students incite into international business from the perspective of local authors.  To access the cases, visit www.prenhall.com/kotler and choose “Global Demo” next the Kotler/Keller 13e.

The cases will come from India, China, other parts of Asia, Europe, Middle East, Africa, Australia, and Canada.

Marketing Insight Boxes

Approximately four Marketing Insight boxes are included in each chapter; at least half, on average, are new. Marketing Insight boxes delve into important marketing topics, often highlighting current research findings to expose students to current research findings.  Some examples include:

·        Conducting Informative Focus Groups; Chapter 4, Pg. 95

·        Understanding Brain Science; Chapter 4, Pg. 99

·        Marketing Dashboards to Improve Effectiveness and Efficiency; Chapter 4, Pg. 108

Chapter Opening Vignettes

All chapters have brief commentary and NEW! introductory vignettes that set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes serve as great discussion starters.  Several companies featured include:

·        Siemens AG; Chapter 2

·        Gilette; Chapter 4

·        Procter and Gamble; Chapter 6

Marketing Memo Boxes

Marketing Memo boxes offer students practical advice and direction in dealing with various decisions at all stages of the marketing management process.    Topics include:

·        Checklist for Performing Strengths and Weaknesses Analysis; Chapter 2

·        Marketing Plan Criteria; Chapter 2

·        Questionnaire Do’s and Don’ts; Chapter 4

Table of Contents

PART 1: UNDERSTANDING MARKETING MANAGEMENT

Chapter 1: Defining Marketing for the 21st Century

Chapter 2: Developing Marketing Strategies and Plans


PART 2: CAPTURING MARKETING INSIGHTS

Chapter 3: Gathering Information and Scanning the Environment

Chapter 4: Conducting Marketing Research and Forecasting Demand


PART 3: CONNECTING WITH CUSTOMERS

Chapter 5: Creating Customer Value, Satisfaction, and Loyalty

Chapter 6: Analyzing Consumer Markets

Chapter 7: Analyzing Business Markets

Chapter 8: Identifying Market Segments and Targets


PART 4: BUILDING STRONG BRANDS

Chapter 9: Creating Brand Equity

Chapter 10: Crafting the Brand Positioning

Chapter 11: Dealing with Competition


PART 5: SHAPING THE MARKET OFFERINGS

Chapter 12: Setting Product Strategy

Chapter 13: Designing and Managing Services

Chapter 14:  Developing Pricing Strategies and Programs

PART 6: DELIVERING VALUE

Chapter 15:  Designing and Managing Integrated Marketing Channels

Chapter 16:  Managing Retailing, Wholesaling, and Logistics


PART 7: COMMUNICATING VALUE

Chapter 17:  Designing and Managing Integrated Marketing Communications

Chapter 18:  Managing Mass Communications: Advertising, Sales Promotions,
    Events, and Public Relations

Chapter 19:  Managing Personal Communications: Direct and Interactive Marketing and Personal Selling


PART 8: CREATING SUCCESSFUL LONG-TERM GROWTH

Chapter 20:  Introducing New Market Offerings

Chapter 21:  Tapping into Global Markets

Chapter 22:  Managing a Holistic Marketing Organization

Courses

Marketing Management  [CORE TEXTS]   (Marketing)
Graduate Marketing Management  [CORE TEXTS]   (Marketing)

Next Edition(s)

• Marketing Management, 14/E
  Kotler & Keller
  ©2012  |  Prentice Hall  |  Cloth; 816 pp  |  Instock
  ISBN-10: 0132102927  |  ISBN-13: 9780132102926
  Suggested retail price: $226.67  Buy from myPearsonStoreNet price: $170.00  (What's this?)Brief Description  | 

  

  For undergraduate and graduate courses in marketing management.
  
  

  Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

   

  The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

   

  Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

   

  MyMarketingLab New Design is now available for this title!  MyMarketingLab New Design offers: 

  • One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface.  The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
  • Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
  • Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.
  • Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.
  • Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

  More Info
  

• Marketing Management, 14/E
  Kotler & Keller
  ©2012  |  Prentice Hall  |  Cloth; 816 pp  |  Instock
  ISBN-10: 0132102927  |  ISBN-13: 9780132102926
  Suggested retail price: $226.67  Buy from myPearsonStoreNet price: $170.00  (What's this?)Brief Description  | 

  

  For undergraduate and graduate courses in marketing management.
  
  

  Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

   

  The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

   

  Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

   

  MyMarketingLab New Design is now available for this title!  MyMarketingLab New Design offers: 

  • One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface.  The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
  • Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
  • Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.
  • Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.
  • Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

  More Info
  

Companion Website for Marketing Management, 13/E
Kotler & Keller
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136010148  |  ISBN-13: 9780136010142
This online resource is available at no cost at http://www.prenhall.com/kotler.
More Info

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Instructor's Manual with Video Guide for Marketing Management, 13/E
Kotler
©2009  |  Prentice Hall  |  Paper; 576 pp  |  Instock
ISBN-10: 0136010067  |  ISBN-13: 9780136010067

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Instructor Resource Center on CD, 13/E
Kotler
©2009  |  Prentice Hall  |  CD-ROM Only  |  Instock
ISBN-10: 0136010016  |  ISBN-13: 9780136010012

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Test Item File, 13/E
Kotler
©2009  |  Prentice Hall  |  Paper; 650 pp  |  Instock
ISBN-10: 0136010032  |  ISBN-13: 9780136010036

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Transparencies Online for Marketing Management, 13/E
Kotler
©2009  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0136010040  |  ISBN-13: 9780136010043

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TestGen® Computerized Test Bank for Marketing Management, 13/E
Kotler
©2009  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0136010008  |  ISBN-13: 9780136010005
This online resource is available at no cost.

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Exam Copy for Marketing Management, 13/E
Kotler & Keller
©2009  |  Prentice Hall  |  Cloth; 816 pp  |  Instock
ISBN-10: 0136010121  |  ISBN-13: 9780136010128
More Info

Companion Website for Marketing Management, 13/E
Kotler & Keller
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136010148  |  ISBN-13: 9780136010142
This online resource is available at no cost at http://www.prenhall.com/kotler.
More Info

Hasselback Marketing Faculty Guide, 13/E
Hasselback
©2009  |  Prentice Hall  |  Paper; 300 pp  |  Instock
ISBN-10: 0136010024  |  ISBN-13: 9780136010029
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Companion Website for Marketing Management, 13/E
Kotler & Keller
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136010148  |  ISBN-13: 9780136010142
This online resource is available at no cost at http://www.prenhall.com/kotler.
More Info

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DVD Video Gallery: Marketing Management for Marketing Management, 13/E
Kotler
©2009  |  Prentice Hall  |  DVD  |  Instock
ISBN-10: 0136010075  |  ISBN-13: 9780136010074
Suggested retail price:  $13.33    Buy from myPearsonStoreNet price: $10.00  (What's this?)More Info

Marketing Management, VangoNotes Audio Study Guide, 13/E
Kotler & Keller
©2009  |  Prentice Hall  |  VangoNote  |  Available
ISBN-10: 0136010105  |  ISBN-13: 9780136010104
Online purchase price: $19.95More Info

Marketing Management, VangoNotes Audio Study Guide, Individual, 13/E
Kotler & Keller
©2009  |  Prentice Hall  |  VangoNote Individual Chapter  |  Available
ISBN-10: 0136010091  |  ISBN-13: 9780136010098
Online purchase price: $2.99More Info

Companion Website for Marketing Management, 13/E
Kotler & Keller
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136010148  |  ISBN-13: 9780136010142
This online resource is available at no cost at http://www.prenhall.com/kotler.
More Info

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• Marketing Management, CourseSmart eTextbook, 13/E
  Kotler & Keller
  ©2009  |  Prentice Hall  |  Electronic Book; 816 pp  |  Available
  ISBN-10: 0136010083  |  ISBN-13: 9780136010081
  Online purchase price: $90.99Brief Description  | 

  

  CourseSmart eTextbooks are a creative digital solution that offers the freedom and convenience of online, offline, and mobile access using a single platform. With a CourseSmart eTextbook, students can:

  • search the text

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  • save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online for a significant discount off the suggested list price of the print text.

  For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com (for customers in U.S. and Canada) or www.coursesmart.co.uk (for customers in Europe, Middle East, and Africa).

  More Info  |  Students, buy access
  

• Pearson Custom Business Resources
  Pearson
  ©2012  |  Prentice Hall  |  On-line Supplement  |  Live
  ISBN-10: 0136096557  |  ISBN-13: 9780136096559
  This online resource is available at no cost at http://www.pearsoncustom.com/custom-library/pearson-custom-business-resources.
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  In a field as broad as Business and Economics, it’s difficult to find content that’s a perfect fit.  Pearson Custom Business Resources (PCBR) — with access to the top case providers and hundreds of text and trade chapters — allows instructors like you to create the ideal resource for their students, one that completely matches the topics they want to teach.

   

  Perfectly suited for Principles of Management, Principles of Marketing, Accounting, Economics, and countless others, PCBR enables you to pull together the right case studies, articles, text or trade chapters for a book that matches your approach.  We offer the widest range of popular cases from leading providers Harvard, Ivey, Darden, and many more.

   

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