Description

Table of Contents

Chapter 1:  Customer Focus and Managing Customer Loyalty

Chapter 2:  Marketing Performance and Marketing Profitability

Chapter 3:  Market Potential, Market Demand, and Market Share

Chapter 4:  The Customer Experience and Value Creation

Chapter 5:  Market Segmentation and Segmentation Strategies

Chapter 6:  Competitor Analysis and Sources of Advantage

Chapter 7:  Product Positioning, Branding, and Product Line Strategies

Chapter 8:   Value-Based Pricing and Pricing Strategies

Chapter 9:  Marketing Channels and Channel Mapping

Chapter 10:  Marketing Communications and Customer Response

Chapter 11:  Portfolio Analysis and Strategic Market Planning

Chapter 12:  Offensive Strategies

Chapter 13:  Defensive Strategies

Chapter 14:  Building a Marketing Plan

Chapter 15:  Performance Metrics and Strategy Implementation

Chapter 16:  Market-Based Management and Financial Performance

Courses

Marketing Management  [CORE TEXTS]   (Marketing)
Marketing Strategy  [CORE TEXTS]   (Marketing)
Graduate Marketing Management  [CORE TEXTS]   (Marketing)

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• Market-Based Management, 6/E
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  ©2013  |  Prentice Hall  |  Paper; 576 pp  |  Instock
  ISBN-10: 0130387754  |  ISBN-13: 9780130387752
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  For courses in marketing management or marketing strategy.

   

  A focus on how marketing performance, profitability, and strategies affect profit.

   

  Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
  
  

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Instructor's Manual with Test Item File for Market-Based Management, 5/E
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©2009  |  Prentice Hall  |  On-line Supplement; 350 pp  |  Live
ISBN-10: 0132336545  |  ISBN-13: 9780132336543

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Instructor's Resource Center Online, 5/E
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©2009  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0132336553  |  ISBN-13: 9780132336550
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TestGen® Computerized Test Bank for Market-Based Management, 5/E
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©2009  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0136152082  |  ISBN-13: 9780136152088
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Exam Copy for Market-Based Management, 5/E
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©2009  |  Prentice Hall  |  Paper; 544 pp  |  Instock
ISBN-10: 013600606X  |  ISBN-13: 9780136006060
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  ©2009  |  Prentice Hall  |  Electronic Book; 544 pp  |  Available
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