Always Learning

Market Thinker Software
Devanathan Sudharshan

ISBN-10: 0131400827
ISBN-13:  9780131400825

Publisher:  Prentice Hall
Copyright:  2004
Format:  CD-ROM Only; 0 pp
Published:  09/04/2003
Status: Out of Print


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Description

For advanced or MBA level courses, such as Marketing Strategy and Marketing Research.

This innovative software helps students apply their marketing knowledge and explore the quantitative side of marketing and marketing models.


Features

  • Features twelve modules that explore key mathematical models in marketing—Each module has an analysis screen where users can enter and graph data, experiment with marketing variables, print or save the resulting image, and write the data to an Excel file.
  • Details are provided for each module—Information about how each module is used in practice, descriptions and parameters, and the typical sources of data is easy to access. More complex mathematical relationships are contained in separate screens.
  • Reflection feature—Poses a series of questions about each module.

    • Students can experiment first and review the questions later, or they can employ the questions as part of a guided discovery approach to learning.


Table of Contents



 1. Diffusion.


 2. Experience Curve.


 3. Dynamic Pricing.


 4. Joint Space.


 5. Market Share.


 6. New Product Sales Forecast.


 7. ADBUDG.


 8. Price Bundling.


 9. Impact on Net Income of a Small Change In Price.


10. Cost of Delay In Launching a New Product.


11. Return on Service Quality Improvement Efforts.



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