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Market Entry Strategy Project Access Code Card, 4/E
US T Pearson

ISBN-10: 0136126448
ISBN-13:  9780136126447

Publisher:  Prentice Hall
Copyright:  2008
Format:  Paper
Published:  01/02/2007
Status: Instock


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Description

This Access-Code Card will allow your students to participate in the Market Entry Strategy Project created by David C. Wyld, Southeastern Louisiana University. This assignment is an interactive electronic project appropriate for use at both undergraduate and graduate levels. It stresses the three themes emphasized through the text: culture, globalization, technology and e-business. To be completed by small groups of students, the project has 4 options based on the time and intensity instructors wish to devote to it.

 

**Market Entry Strategy Project can be accessed through the OneKeys that accompany Wild/Wild/Han’s International Business, 4th edition or through <http://www.prenhall.com/mesp> with an access code.



This product accompanies:
Wild,  Market Entry Strategy Project


Features

For undergraduate and graduate-level courses in international business.

 

The Market Entry Strategy Project is an interactive supplement illustrating three themes of the text: globalization, e-business/technology, and culture.

 

 

What projects do you incorporate into your class to provide students will a hands-on perspective of international business?

 

The Market Entry Strategy Project allows students to research a nation as a future market for a new video game system, the M-box. This system competes with current brands on the market and can be played either at home or between players in an online, interactive format.

 

  • Instructors can assign from one of four project modules, depending on the time available and desired level of difficulty.
  • Each module is slightly different.  Assigning more than one at a time provides a richer learning experience.
  • The ROME module is the only one that departs from the M-box video game by asking students to identify two real import and two real export opportunities for a country using real companies.

 

What characteristics do you look for in a simulation game that accompanies a text?  How much flexibility do you prefer?

 

Instructors can adapt this project to suit their particular course through four reporting tracks that differ in the time required and level of difficulty. The modules include:

 

·        Market Intelligence Report - Results in a Market Intelligence Report (MIR) for the country in which the M-box will be introduced. This report provides a broad overview on the country including its people, economy, and infrastructure.

·        Business Environment Analysis Report - Requires a Business Environment Analysis Report (BEAR) for the M-box in the country being researched. It involves rating and evaluating key national characteristics that may affect the marketing of the M-box. The BEAR takes up to four weeks to complete.

·        Report on Opportunities for Market Entry - This module requires a Report on Opportunities for Market Entry (ROME) that identifies several import and export opportunities for the country being researched. Real products and real firms must be chosen and a recommendation made.

·        Market Entry Strategy Analysis - Requires a Market Entry Strategy Analysis (MESA) for the M-box in the country being researched. The strategy formulated must reflect conditions in the country and address a range of issues such as entry mode, pricing, and promotion.

 

**Market Entry Strategy Project can be accessed through the OneKeys that accompany Wild/Wild/Han’s International Business, 4th edition or through <http://www.prenhall.com/mesp> with an access code.



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Websites and Online Courses

Market Entry Strategy Project
Wild
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131747703  |  ISBN-13: 9780131747708
More Info

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Print this content

In this section:

Market Entry Strategy Project
Wild
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131747703  |  ISBN-13: 9780131747708
More Info

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Websites and online courses

Market Entry Strategy Project
Wild
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131747703  |  ISBN-13: 9780131747708
More Info


Websites and Online Courses

Market Entry Strategy Project
Wild
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131747703  |  ISBN-13: 9780131747708
More Info

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This work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.

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