Description

Features

Q. Would it be helpful for your students to have case studies to practice the skills they are learning in the course?

There are nearly three dozen original, classroom-tested case studies in the book that will allow your students to apply the skills they are learning.  Appendix A (pg. 384) will show students how to best utilize these cases, and Appendix B (pg. 391) will guide the students in participating in researching and writing original business cases.

Other Key Points of Distinction

Q. Would you like your book to provide more coverage of interpersonal communication skills?

O’Rourke contains separate chapters on Listening and Feedback (Chapter 8), Nonverbal Communication (Chapter 9), Intercultural and International Communication (Chapter 10), and Managing Conflict (Chapter 11).  

Q.     How do you cover ethics in your course?

O'Rourke is the only book on the market that has an entire chapter devoted to ethics (Chapter 3)

Q.     Do you cover Intercultural Communication in your course?

Chapter 10 is devoted to intercultural communication

Q.     Do you cover the topic of persuasion in your course?

NEW! A new chapter (chapter 6) has been added that covers persuasion, a topic that is important to managers.

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

New To This Edition

Q. How important is the topic of persuasion in your course?

NEW! In the 3^rd edition of O’Rourke, there is a new chapter (chapter 6) that looks at the science behind persuasion and influence.  The topic of persuasion has become increasingly important in the current business climate, and this new chapter examines both the theoretical and practical side of persuasion.

Q. Is it helpful for your students to examine companies with which they are familiar?

NEW! There are five new case studies including:

•Starbucks Corporation: Can Customers Breastfeed in a Coffee Shop?

•Taco Bell Corporation: Public Perceptions and Brand Protection.

•The United States Olympic Committee: Persuading Business to Participate in the Olympic Movement.

                        •An Invitation to Wellness at Whirlpool Corporation.

                        •L’Oreal USA: Do Looks Really Matter in the Cosmetics Industry?

Q. Would it be helpful for a book to provide activities for you to assign in your class?

NEW! O’Rourke has a host of new classroom activities, along with a revised instructor’s manual, which will help you incorporate new assignments into your course.

Q. Do you cover ethics in your course?

NEW! The ethics chapter has been revised to include new samples, illustrations, and applications.

Table of Contents

Chapter 1: Management Communication in Transition

Case 1.1: Odwalla, Inc. (A).
Case 1.2: Great West Casualty v. Estate of G. Witherspoon (A).
Case 1.3: Great Lakes Garments, Inc.

Chapter 2: Communication and Strategy

Case 2.1: Starbucks Corporation: Can Customers Breastfeed in a Coffee Shop?
Case 2.2: Augusta National Golf Club: Membership for Women or Staying the

                Course?
Case 2.3: Taco Bell Corporation: Public Perception and Brand Protection.

Chapter 3: Communication Ethics

Case 3.1: Excel Industries (A)
Case 3.2:  A Collection Scandal at Sears Roebuck & Company.
Case 3.3:  The Soul of Dell: The Value of Corporate Philosophy Statements.
Case 3.4:  Arthur Anderson, LLP: An Accounting Firm in Crisis.

Chapter 4:  Speaking

Case 4.1: A Last Minute Change at Old Dominion Trust.
Case 4.2: Preparing to Speak at Staples, Inc.

Chapter 5:  Writing

Case 5.1: Cypress Semiconductor Corporation.
Case 5.2: Farberware Products of America.
Case 5.3: Volvo of North America

Chapter 6: Persuasion

Case 6.1:  The United States Olympic Committee: Persuading Business to Participate in the Olympic Movement.

Case 6.2: An Invitation to Wellness at Whirlpool Corporation.

Chapter 7: Technology

Case 7.1: Cerner Corporation
Case 7.2: Vitruvius Sportswear, Inc.

Chapter 8: Listening and Feedback

Case 8.1 (A): Earl’s Family Restaurants: The Role of the Regional Sales

                        Manager.
Case 8.1 (B): Earl’s Family Restaurants: The Role of the Chief Buyer.
Case 8.1 (C): Earl’s Family Restaurants: The Role of the Observer.
Case 8.2 (A): The Kroger Company: The Role of the Store Manager.
Case 8.2 (B): The Kroger Company: The Role of the Pepsi-Cola Sales Manager.
Case 8.2 (C): The Kroger Company: The Role of the Instructional Facilitator.
Case 8.3:  Three Feedback Exercises.

Chapter 9: Nonverbal Communication

Case 9.1: Olive Garden Restaurants Division.
Case 9.2: Waukegan Materials, Inc.

Chapter 10: Intercultural and International Communication

Case 10.1: Oak Brook Medical Systems, Inc.
Case 10.2: LaJolla Software, Inc.

Chapter 11:  Conflict Management

Case 11.1: Hayward Healthcare Systems, Inc.
Case 11.2: Dixie Industries, Inc.
Case 11.3: Hershey Foods: It’s Time to Kiss and Make Up.

Chapter 12: Business Meetings

Case 12.1: Spartan Industries, Inc.
Case 12.2: American Rubber Products Company, Inc.

Chapter 13:  Meeting the Media

Case 13.1: L’Oreal USA: Do Looks Really Matter in the Cosmetics Industry?
Case 13.2: Bayer AG: Anthrax and Cipro.
Exercise 13.1: Buon Giorno Italian Foods, Inc.
Exercise 13.2: O’Brien Paint Company.

Appendix A:  Analyzing a Case Study

Appendix B: Writing a Case Study

Appendix C: Sample Business Letter

Appendix D:  Sample Business Memo

Appendix E:  Sample Strategy Memo

Appendix F: Documentation: Acknowledging the Sources of Your Research

Appendix G:  Media Relations for Business Professionals: How to Prepare for a

                        Broadcast or Press Interview Index

Courses

Managerial Communication  [COMPREHENSIVE TEXTS]   (Business Communications)
Business Communication  [BRIEF TEXTS]   (Business Communications)

Next Edition(s)

• Management Communication, 5/E
  O'Rourke
  ©2013  |  Prentice Hall  |  Cloth; 438 pp  |  Instock
  ISBN-10: 0132671409  |  ISBN-13: 9780132671408
  Suggested retail price: $140.00  Buy from myPearsonStoreNet price: $105.00  (What's this?)Brief Description  | 

  

  For managerial communication courses.
  
  Strategic communication methods that support the development of ethical and effective managers at all levels of business.
  
  For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
  

  More Info
  

• Management Communication: A Case-Analysis Approach, 4/E
  O'Rourke
  ©2010  |  Prentice Hall  |  Cloth; 448 pp  |  Instock
  ISBN-10: 0136079768  |  ISBN-13: 9780136079767
  Suggested retail price: $146.67  Buy from myPearsonStoreNet price: $110.00  (What's this?)Brief Description  | 

  

  For managerial communication courses.
  
  Strategic communication methods that support the development of ethical and effective managers at all levels of business.
  
  For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
  
  In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
  
  

  More Info
  

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PowerPoints Online, 3/E
O'Rourke
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
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Mastering Business Communication: Perils of Pauline Version 1.1
Active Learning Technologies
©2002  |  Prentice Hall  |  CD-ROM Only  |  Instock
ISBN-10: 0130096512  |  ISBN-13: 9780130096517
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Spectrovision Inc, A Business Communication Simulation
Ackley & Greer
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  ©2012  |  Prentice Hall  |  On-line Supplement  |  Live
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