Description

Features

For introductory International Business courses with the need for a brief, accessible text.

A comprehensive yet concise framework with unrivaled clarity.

International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.

Accompanied by myIBlab!

See the hands in the air, hear the roar of discussion—be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

MYIBLAB

Engaging Students and Holding Them Accountable for Their Class Performance
myIBlab helps you hold students accountable for class preparation and supports more active learning styles by providing students with the tools necessary to assess their knowledge and identify areas for improvement.

Encourage Students to Understand the Material Before Class: Study Plan that consists of the pretest, remediation material tailored to pretest results, and the posttest.

Bringing Excitement and Interest to the Center Stage

Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in myIBlab.

NEW! Course Currency at Your Fingertips: Business News Videos. The BizTube videos found in myIBlab will feature breaking business news and scenarios pertinent to the topics covered in your course. Discussion Questions (along with answers) accompany these videos so that you can use this asset in your classroom immediately. Videos are updated monthly.

Measure Core Critical-thinking Skills: Discussion Questions. Get your students to recognize assumptions, evaluate arguments, and more with Discussion Questions that will help inspire curiosity about the subject matter. Discussion Questions can be used as an opportunity for students to show their ability on extra-credit questions, and are great for generating discussion.
 

Promote Active Learning: Flash Cards. To help students study, myIBlab includes flash cards of key terms from their textbook.

Making it Easier for You to Rock the Room

myIBlab puts an array of teaching resources at your fingertips, making it easy for you to be a Rock Star in the classroom!

Supplying the Resources You Need: Lecture Materials.

• Reinforce Key Concepts: PowerPoint^® Presentations. Seamlessly reinforce key concepts in the lecture by providing students with access to PowerPoint presentations to be used for studying purposes.
  • Electronic Figures. All figures from the text are available electronically, making it easier for you to integrate the images and figures of your choice into your presentations.

• Assign Online: Tests and Quizzes. Professors can test and quiz their students through myIBlab, which contains complete testbanks.
  • NEW! Fully Updated and Revised Testbank. All test questions have been assessed and improved as needed by an assessment professional.
  • Testgen. This test-generating program allows instructors to add, edit, or delete questions from the Test Item File; analyze test results; and organize a database of exams and student results.
• NEW! Course Currency at Your Fingertips: Business News Videos. The BizTube videos found in myIBlab will feature breaking business news and scenarios pertinent to the topics covered in your course. Discussion Questions (along with answers) accompany these videos so that you can use this asset in your classroom immediately. Videos are updated monthly.
• Manage All of Your Course Grades in One Place: Powerful Gradebook and Advanced Reporting. The fully functioning Gradebook makes it easy for to manage all of your course grades in one convenient location. Gradebook allows you to import/export from popular learning management systems, manipulate and modify individual student grades, and even calculate final grades. You can also run a number of activity reports for single or multiple students, assignments, and sections. You can even run frequency analysis reports, Study Plan reports, and create certificates of completion. All reports can be customized, exported, and saved to My Reports for easy access.
• Tailor Your Online Course: BlackBoard and WebCT ePacks. Both ePacks contain core supplements so you can quickly create your own course in each environment.

INTERNATIONAL BUSINESS: THE CHALLENGES OF GLOBALIZATION, 5/e

International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.

        I. Unrivaled presentation of culture: Culture is a fundamental element of all international business activity. This topic appears early in the text and is integrated throughout using culture-rich chapter openers and lively examples of how culture affects international business. Feedback tells us covering culture in this way gets students interested in chapter material because it illustrates how concepts relate to the real world.

        II. Motivate students with material that’s challenging yet fun: Presenting complex material in an accessible manner helps students to better master the topics. For example, Chapter 5 introduces concepts of absolute and comparative advantage by discussing whether Tiger Woods should install his own hot tub or let a professional installer perform the job.

        III. Readable, current and concise material in a paperback format: 

                a. Easy-to-read: Each chapter is infused with real-world discussion and underlying theory appears in the background where it belongs.

                b. Clutter-free material and design: Terminology is used consistently and theories are explained in direct and concise terms. This book’s visual style is innovative yet subtle and uses, photos, illustrations, and features sparingly.

        IV. The best tools for active learning: This book has more end-of-chapter assignment material than any other international business book on the market. Some tools include:

                a. Talk It Over questions

                b.Teaming Up projects

                c.Take It to the Web assignments

                d. Ethical challenge exercises

Other Points of Distinction

       I. Chapter-opening company profiles: Brief, easy-to-read introductions to each chapter’s content. Companies include:

                a. YouTube

                b. Nokia

                c. PepsiCo

                d. Infosys

                e. Nintendo

                f. Ryanair

                g. Marvel

                h. Red Bull

      II. Comprehensive and engaging features:

                a. Entrepreneur’s Toolkit Boxes: Highlight the key roles that entrepreneurs and small businesses play in our global economy.

                b. Quick Study Concept Checks: This feature help students verify that they have learned the section’s key terms and important concepts before moving on.

                c.  Full-Color World Atlas: Appears as an appendix to Chapter 1 is a primer for students to test their knowledge of world geography and acts as a reference tool throughout the course.

                d.  “Roadmap” Beacons: This feature provides students with a guide of how chapters relate to one another. They are titled “A Look Back,” “A Look at This Chapter,” and “A Look Ahead.”

Raising the bar with current material meant to connect with today's student 

       I. New! Dynamic Maps: Students of international business must understand world geography. This book’s new vibrant and easy-to-read maps reinforce the location of important places and supplement key concepts with visual learning aids.

       II. Newly Revised Chapter 4: Economics and Emerging Markets

                a.  New chapter-opening company profile of high-tech Indian firm Infosys.

                b. Updated coverage of economic progress of the biggest emerging markets.

                c.Greater emphasis on the emerging markets of China, India, and Russia along with an update on North Korea’s economic policies.

                d. Updated mini-case on the economic progress and prospects of Cuba.

      III. New! “Video Report” Exercises:  This exercise asks students to view and report on brief YouTube videos.

      IV. New! Instructor’s Manual Design: This new design better suites alternative lecture styles.

      V.  New! myIBlab: This course management package is now available for delivering all parts of your course online.  Interactive Learning Environment-No matter the learning style, myIBlab helps students understand difficult concepts and theories.  Some of the features include:

            1. Robust Content- myIBlab includes a suite of robust study tools to pique student interest.  The tools are mapped by chapter and learning objective so students can spend time only on the areas that need attention.

• E-Book pages from the student textbook
• Review Summaries
• Video Tutorials and Activities
• Active Flash Cards
• Market entry strategy project: An online, interactive strategy simulation specially designed for use with this textbook asks students to analyze a country in which to introduce a new product. The following four activities build on one another in this project:
  • Market Intelligence Report
  • Business Analysis Environment Report
  • Report on Opportunities for Market Entry
  • A Market Entry Strategy Assignment

            2. Customized Study Plan-Based upon the results of the Chapter Pre-Test, students receive a plan to help them remediate important concepts and applications where they need improvement. Study Plans correlate to the Learning Objectives from the textbook and build remediation through layering levels of knowledge, comprehension, application, and analysis tools to help students understand and apply the concepts.

            3. Advanced Reporting-With myIBlab’s advanced reporting capabilities, you can run a number of activity reports for single or multiple students, assignments, and sections. You can even run frequency analysis reports, Study Plan reports, and create certificates of completion.  All reports can be customized, exported, and saved to My Reports for easy access.

            4. Built in Communication- myIBlab offers a complete email and announcement functionality so you can communicate with just one student, a specific section or your entire course roster.

            5. Online Course Management System- myIBlab is a ready-made course with all of the functionality of traditional Course Management systems. 

New To This Edition

Raising the bar with current material 

New! Dynamic Maps: Students of international business must understand world geography. This book’s new vibrant and easy-to-read maps reinforce the location of important places and supplement key concepts with visual learning aids.

New! MyIBLab: This course management package is now available for delivering all parts of your course online.

 
Newly Revised Chapter 4: Economics and Emerging Markets

·         New chapter-opening company profile of high-tech Indian firm Infosys.

·         Updated coverage of economic progress of the biggest emerging markets.

·         Greater emphasis on the emerging markets of China, India, and Russia along with an update on North Korea’s economic policies.

·         Updated mini-case on the economic progress and prospects of Cuba.

New! “Video Report” Exercises:  This exercise asks students to view and report on brief YouTube videos.

New! Instructor’s Manual Design: This new design better suites alternative lecture styles.

Table of Contents

Preface

PART 1 Global Business Environment

Chapter 1 Globalization

PART 2 National Business Environments

Chapter 2 Cross-Cultural Business

Chapter 3 Politics, Law, and Business Ethics

Chapter 4 Economic Systems and Development

PART 3 International Trade and Investment

Chapter 5 International Trade

Chapter 6 Business—Government Trade Relations

Chapter 7 Foreign Direct Investment

Chapter 8 Regional Economic Integration

PART 4 The International Financial System

Chapter 9 International Financial Markets

Chapter 10 International Monetary System

PART 5 International Business Management

Chapter 11 International Strategy and Organization

Chapter 12 Analyzing International Opportunities

Chapter 13 Selecting and Managing Entry Modes

Chapter 14 Developing and Marketing Products

Chapter 15 Managing International Operations

Chapter 16 Hiring and Managing Employees

Notes

Sources

Glossary

Credits

Name/Company Index

Subject Index

Courses

International Business  [CORE TEXTS]   (Management)

Previous Edition(s)

• International Business, 3/E
  Wild, Wild & Han
  ©2006  |  Prentice Hall  |  Paper; 528 pp  |  Out of Print
  ISBN-10: 0131432753  |  ISBN-13: 9780131432758
    Brief Description  | 

  

  Introductory International Business courses with the need for a brief, accessible text.

  Lively, topical, and accessible, this text is written integrating culture early and often to enable students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read and learn. This approach has made International Business the fastest growing international business book available today.

  More Info
  

• International Business: The Challenges of Globalization, 4/E
  Wild & Wild
  ©2008  |  Prentice Hall  |  Paper; 528 pp  |  Out of Print
  ISBN-10: 0131747436  |  ISBN-13: 9780131747432
    Brief Description  | 

  

  For introductory International Business courses with the need for a brief, accessible text.

   

  International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.

   

  More Info
  

Next Edition(s)

• International Business, 6/E
  Wild & Wild
  ©2012  |  Prentice Hall  |  Paper; 480 pp  |  Instock
  ISBN-10: 0132555751  |  ISBN-13: 9780132555753
  Suggested retail price: $160.00  Buy from myPearsonStoreNet price: $120.00  (What's this?)Brief Description  | 

  

   For introductory International Business courses with the need for a brief, accessible text.

   

  A readable, concise, and innovative tour through the study of international business.

   

  International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students.

   

  The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today’s global marketplace.

   

  Accompanied by myIBlab!MyIBLab New Design is now available for this title!  MyIBLab New Design offers: 

  • One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface.  The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
  • Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
  • Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.
  • Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.
  • Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

  See the hands in the air, hear the roar of discussion—be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

   

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Blackboard course cartridge for International Business: The Challenges of Globalization, 6/E
Wild, Wild & Han
©2010  |  On-line Supplement  |  Version 6.2.3  |  Open Access  |  Live
ISBN-10: 0132150670  |  ISBN-13: 9780132150675
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WebCT Campus Edition or Vista e-Pack for International Business: The Challenges of Globalization, 5/E
Wild, Wild & Han
©2010  |  On-line Supplement  |  Open Access  |  Version 4.1X  |  Live
ISBN-10: 0132150565  |  ISBN-13: 9780132150569
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myiblab with Pearson eText -- Instant Access -- for International Business, 5/E
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©2010  |  Prentice Hall  |  Website; 512 pp  |  Live
ISBN-10: 0132460114  |  ISBN-13: 9780132460118
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myiblab -- Standalone Access Card -- for International Business: The Challenges of Globalization, 5/E
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©2010  |  Prentice Hall  |  Access Code Card  |  Instock
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myiblab with Pearson eText -- Instructor Access Code
Pearson
©2010  |  Prentice Hall  |  Digital Access Code  |  Available
ISBN-10: 0132123428  |  ISBN-13: 9780132123426
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Instructor's Manual (Download only) for international Business: The Challenges of Globalization, 5/E
Wild, Wild & Han
©2010  |  Prentice Hall  |  On-line Supplement; 300 pp  |  Live
ISBN-10: 0137153813  |  ISBN-13: 9780137153817

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PowerPoints for International Business: The Challenges of Globalization, 5/E
Wild & Wild
©2010  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0136113613  |  ISBN-13: 9780136113614

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Test Item File, 5/E
Wild
©2010  |  Prentice Hall  |  On-line Supplement; 300 pp  |  Live
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TestGen® Computerized Test Item File for International Business, 5/E
Wild
©2010  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0137153821  |  ISBN-13: 9780137153824
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Exam Copy for International Business, 5/E
Wild
©2010  |  Prentice Hall  |  On-line Supplement; 512 pp  |  Live
ISBN-10: 0137153775  |  ISBN-13: 9780137153770
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Blackboard course cartridge for International Business: The Challenges of Globalization, 6/E
Wild, Wild & Han
©2010  |  On-line Supplement  |  Version 6.2.3  |  Open Access  |  Live
ISBN-10: 0132150670  |  ISBN-13: 9780132150675
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DVD for International Business, 5/E
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©2010  |  Prentice Hall  |  DVD  |  Instock
ISBN-10: 0137153791  |  ISBN-13: 9780137153794
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myiblab with Pearson eText -- Instant Access -- for International Business, 5/E
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©2010  |  Prentice Hall  |  Website; 512 pp  |  Live
ISBN-10: 0132460114  |  ISBN-13: 9780132460118
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myiblab with Pearson eText -- Instructor Access Code
Pearson
©2010  |  Prentice Hall  |  Digital Access Code  |  Available
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WebCT Campus Edition or Vista e-Pack for International Business: The Challenges of Globalization, 5/E
Wild, Wild & Han
©2010  |  On-line Supplement  |  Open Access  |  Version 4.1X  |  Live
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Blackboard course cartridge for International Business: The Challenges of Globalization, 6/E
Wild, Wild & Han
©2010  |  On-line Supplement  |  Version 6.2.3  |  Open Access  |  Live
ISBN-10: 0132150670  |  ISBN-13: 9780132150675
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myiblab with Pearson eText -- Instant Access -- for International Business, 5/E
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©2010  |  Prentice Hall  |  Website; 512 pp  |  Live
ISBN-10: 0132460114  |  ISBN-13: 9780132460118
Online purchase price: $80.00More Info

WebCT Campus Edition or Vista e-Pack for International Business: The Challenges of Globalization, 5/E
Wild, Wild & Han
©2010  |  On-line Supplement  |  Open Access  |  Version 4.1X  |  Live
ISBN-10: 0132150565  |  ISBN-13: 9780132150569
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eHRM: An Internet Guide to Human Resource Management
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©2001  |  Prentice Hall  |  Paper; 49 pp  |  Instock
ISBN-10: 0130912832  |  ISBN-13: 9780130912831
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Blackboard course cartridge for International Business: The Challenges of Globalization, 6/E
Wild, Wild & Han
©2010  |  On-line Supplement  |  Version 6.2.3  |  Open Access  |  Live
ISBN-10: 0132150670  |  ISBN-13: 9780132150675
This online resource is available at no cost.
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WebCT Campus Edition or Vista e-Pack for International Business: The Challenges of Globalization, 5/E
Wild, Wild & Han
©2010  |  On-line Supplement  |  Open Access  |  Version 4.1X  |  Live
ISBN-10: 0132150565  |  ISBN-13: 9780132150569
This online resource is available at no cost.
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myiblab with Pearson eText -- Instant Access -- for International Business, 5/E
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©2010  |  Prentice Hall  |  Website; 512 pp  |  Live
ISBN-10: 0132460114  |  ISBN-13: 9780132460118
Online purchase price: $80.00More Info

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myiblab -- Standalone Access Card -- for International Business: The Challenges of Globalization, 5/E
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©2010  |  Prentice Hall  |  Access Code Card  |  Instock
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myiblab with Pearson eText -- Instructor Access Code
Pearson
©2010  |  Prentice Hall  |  Digital Access Code  |  Available
ISBN-10: 0132123428  |  ISBN-13: 9780132123426
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Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

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• International Business, CourseSmart eTextbook, 5/E
  Wild, Wild & Han
  ©2010  |  Prentice Hall  |  Electronic Book; 520 pp  |  Available
  ISBN-10: 013715383X  |  ISBN-13: 9780137153831
  Online purchase price: $63.99Brief Description  | 

  

  CourseSmart eTextbooks are a creative digital solution that offers the freedom and convenience of online, offline, and mobile access using a single platform. With a CourseSmart eTextbook, students can:

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  • save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online for a significant discount off the suggested list price of the print text.

  For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com (for customers in U.S. and Canada) or www.coursesmart.co.uk (for customers in Europe, Middle East, and Africa).

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• Pearson Custom Business Resources
  Pearson
  ©2012  |  Prentice Hall  |  On-line Supplement  |  Live
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  PEARSON CUSTOM BUSINESS RESOURCES

   

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  In a field as broad as Business and Economics, it’s difficult to find content that’s a perfect fit.  Pearson Custom Business Resources (PCBR) — with access to the top case providers and hundreds of text and trade chapters — allows instructors like you to create the ideal resource for their students, one that completely matches the topics they want to teach.

   

  Perfectly suited for Principles of Management, Principles of Marketing, Accounting, Economics, and countless others, PCBR enables you to pull together the right case studies, articles, text or trade chapters for a book that matches your approach.  We offer the widest range of popular cases from leading providers Harvard, Ivey, Darden, and many more.

   

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