Pearson - International Business, 3/E - John J. Wild, Kenneth L Wild & Jerry C.Y. Han

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International Business, 3/E
John J. Wild, University of Wisconsin, Madison
Kenneth L Wild, University of London at England
Jerry C.Y. Han, University of Hong Kong

ISBN-10: 0131432753
ISBN-13: 9780131432758

Publisher: Prentice Hall
Copyright: 2006
Format: Paper; 528 pp
Published: 12/28/2004

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Description

Introductory International Business courses with the need for a brief, accessible text.

Lively, topical, and accessible, this text is written integrating culture early and often to enable students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read and learn. This approach has made International Business the fastest growing international business book available today.

Features

For Introductory International Business courses with the need for a brief, accessible text.

Do students find this course abstract and difficult? What do you do to try and enliven the material and pull them in?

Culture Early and Often – Wild highlights that culture is an inescapable element of all international business activities. This book presents culture early (Chapters 1 - 2) and integrates it throughout every chapter of the book. This is partly accomplished by starting each chapter with a culture-rich, intriguing opening company profile. (e.g. pp. 3-4, 49-50).

-Presenting culture early & often fosters enthusiasm among students for chapter material and makes concepts relevant to the real world.

OTHER POINTS OF DIFFERENCE

Do your students find the competing arguments for and against globalization challenging to understand?

NEW: Chapter 1 “Globalization.” The authors present the fundamental changes occurring in the globalization of both markets and production, the drivers behind globalization, and recent attempts to measure how “global” different nations are. Portions of the chapter are also devoted to the key players in international business today.

-Wild presents students with balanced coverage of the globalization debate that provides an informed perspective on the positions of both sides.

What role does research play in your course? What are your expectations of your students? Do you ask them to do work in groups?

NEW Market Entry Strategy Simulation- This interactive simulation asks students to select a country for introducing a new product. The simulation, available in the text OneKey includes extensive research tools as well as templates for completing the four possible activities, which build one on another:

1.    The Market Intelligence Report (MIR) is a structured learning experience for students to gather resources and assemble baseline market data to evaluate a prospective national market, including information on the nation and its government, economy, people, and technological status.

2.    The Business Environment Analysis Report (BEAR) gives students the opportunity to analyze a selected country as a potential market. The group experience is designed for students to be able to complete in approximately 4-6 weeks.

3.    The Report on Opportunities for Market Entry (ROME) asks students to identify potential import and export prospects for executives to undertake in their chosen county. The group experience is designed for students to be able to complete in approximately 6-8 weeks.

4.    The Market Entry Strategy Assignment (MESA) is a critical and creative thinking exercise for students to develop a “Market Entry Strategy” for launching a new product in their chosen national market. The group experience is designed for students to complete over the course of a full semester.

                -Provides students with a realistic opportunity to research entering a global market with a product.

                -Provides instructors with a ready-to-go project for the semester.

Do you find that information in your international business book becomes dated too quickly?

New Web-based update available next year. Gives students a text that will remain up-to-date with the rapid changes occurring in international business. All maps, data and cases will be updated in OneKey as appropriate by chapter January 2006.

-More current information for your students.

New To This Edition

Do your students find the competing arguments for and against globalization challenging to understand?

New: Chapter 1 “Globalization.” The authors present the fundamental changes occurring in the globalization of both markets and production, the drivers behind globalization, and recent attempts to measure how “global” different nations are. Portions of the chapter are also devoted to the key players in international business today.

-Wild presents students with balanced coverage of the globalization debate that provides an informed perspective on the positions of both sides.

Do you assign projects that incorporate international research (and/or ask students to work in groups)?

NEW: Market Entry Strategy Simulation- This interactive simulation asks students to select a country for introducing a new product. The simulation includes extensive research tools as well as templates for completing the four possible activities, which build one on another:

1.    The Market Intelligence Report (MIR) is a structured learning experience for students to gather resources and assemble baseline market data to evaluate a prospective national market, including information on the nation and its government, economy, people, and technological status.

2.    The Business Environment Analysis Report (BEAR) gives students the opportunity to analyze a selected country as a potential market. The group experience is designed for students to be able to complete in approximately 4-6 weeks.

3.    The Report on Opportunities for Market Entry (ROME) asks students to identify potential import and export prospects for executives to undertake in their chosen county. The group experience is designed for students to be able to complete in approximately 6-8 weeks.

4.    The Market Entry Strategy Assignment (MESA) is a critical and creative thinking exercise for students to develop a “Market Entry Strategy” for launching a new product in their chosen national market. The group experience is designed for students to complete over the course of a full semester.

                -Provides students with a realistic opportunity to research entering a global market with a product.

                -Provides instructors with a ready-to-go project for the semester.

Would you like your students to be exposed to competing view of contentions issues in international business?

NEW: “Global Challenges”– Presents topical, high-interest issues related to this books main themes: globalization and culture. Provides students with opportunity to debate and discuss issues addressed in the chapter. This feature typically concludes with several Web sites for students to locate further information on the topic. (e.g. p. 17, 67)

-Students have many opportunities to debate both sides of an issue.

Do you find that information in your international business book becomes dated too quickly?

NEW: Web-based update available next year. Gives students a text that will remain up-to-date with the rapid changes occurring in international business. All maps, data and cases will be updated in OneKey as appropriate by chapter January 2006.

-More current information for your students.

NEW: Chapter-closing sections: “Bottom Line for Business” in Ch. 1-10 – Presents how national and international business environments relate to chapter topics. Explains for students the relevance of the chapter material for firms and managers. (e.g. pp. 32, 78)

-Explains the importance of the content in the environmental chapters for international business people and managers.

Table of Contents

I. GLOBAL BUSINESS ENVIRONMENT.

1. Globalization.

II. NATIONAL BUSINESS ENVIRONMENTS.

2. Cross-Cultural Business.

3. Politics and Law in Business.

4. Economic Systems and Development.

III. INTERNATIONAL TRADE AND INVESTMENT.

5. International Trade.

6. Business-Government Trade Relations.

7. Foreign Direct Investment.

8. Regional Economic Integration.

IV. THE INTERNATIONAL FINANCIAL SYSTEM.

9. International Financial Markets.

10. International Monetary System.

V. INTERNATIONAL BUSINESS MANAGEMENT.

11. International Strategy and Organization.

12. Analyzing International Opportunities.

13. Selecting and Managing Entry Modes.

14. Developing and Marketing Products.

15. Managing International Operations.

16. Hiring and Managing Employees.

Notes, Sources, and Credits.

Glossary.

Name/Company Index.

Subject Index.

Courses

International Business [CORE TEXTS] (Management)

Next Edition(s)

International Business, 6/E
Wild & Wild
©2012 | Prentice Hall | Paper; 480 pp | Instock
ISBN-10: 0132555751 | ISBN-13: 9780132555753
Suggested retail price: $160.00 Buy from myPearsonStoreNet price: $120.00 (What's this?)
Brief Description |
For introductory International Business courses with the need for a brief, accessible text.

A readable, concise, and innovative tour through the study of international business.

International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students.

The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today’s global marketplace.

Accompanied by myIBlab!MyIBLab New Design is now available for this title! MyIBLab New Design offers:

One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.

A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.

New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.

Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.

Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.

Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.

Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

See the hands in the air, hear the roar of discussion—be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.
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Websites and Online Courses

Websites and Online Courses

OneKey WebCT, International Business, 3/E
Wild
©2006 | Prentice Hall | Website | Live
ISBN-10: 0131432907 | ISBN-13: 9780131432901
Online purchase price: $35.00More Info

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In this section:

Instructor Resources

Downloadable Instructor Resources
Other Instructor Resources

Student Resources

Websites and online courses
Other student resources

eLearning & Assessment

Websites and Online Courses

Course & Discipline Resources

For the Management Discipline

Instructor's Manual, 3/E
Wild
©2006 | Prentice Hall | Paper; 400 pp | Instock
ISBN-10: 0131432761 | ISBN-13: 9780131432765

Show Downloadable Files

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Instructors Resource CD, 3/E
Wild
©2006 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0131432796 | ISBN-13: 9780131432796

Show Downloadable Files

More Info

Show Downloadable Files

More Info

OneKey WebCT, International Business, 3/E
Wild
©2006 | Prentice Hall | Website | Live
ISBN-10: 0131432907 | ISBN-13: 9780131432901
Online purchase price: $35.00More Info

Videos in VHS format (all clips), 3/E
Wild
©2006 | Prentice Hall | Video | Instock
ISBN-10: 0131432842 | ISBN-13: 9780131432840
More Info

Websites and online courses

OneKey WebCT, International Business, 3/E
Wild
©2006 | Prentice Hall | Website | Live
ISBN-10: 0131432907 | ISBN-13: 9780131432901
Online purchase price: $35.00More Info

Other student resources

For the Management Discipline

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Instock
ISBN-10: 0130912832 | ISBN-13: 9780130912831
Net price: $35.00 (What's this?)More Info

Websites and Online Courses

OneKey WebCT, International Business, 3/E
Wild
©2006 | Prentice Hall | Website | Live
ISBN-10: 0131432907 | ISBN-13: 9780131432901
Online purchase price: $35.00More Info

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International Business, 3/E