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Instructor's Manual, 3/E
ISBN-10: 0131866265
ISBN-13: 9780131866263
Publisher: Prentice Hall
Copyright: 2007
Format: Paper; 364 pp
Published: 02/28/2006
Status: Instock
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Description
This resource provides support and suggestions for instructors. A complete outline is provided for each chapter, including key words and their definitions, important themes, references to text figures, and the Implications for Marketing Professionals materials. Review questions, discussion questions, and application questions are all answered thoroughly by the authors, and the chapter-opening vignettes are also explained. A bonus case that does not appear in the textbook is provided at the end of each chapter in the Instructor's Manual.
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This work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.| Cancel | I accept, proceed with download |
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