Always Learning

HBSP CASE: Learning By the Case Method in Marketing
Harvard Business School Publishing

ISBN-10: 0131445944
ISBN-13:  9780131445949

Publisher:  Prentice Hall
Copyright:  2004
Format:  Paper; 10 pp
Published:  08/21/2003
Status: Out of Print


We're sorry, this product is no longer available.
Please contact your Pearson rep if you are using this product and need instructor resources.


Print this content

In this section:


Backcover Copy

Give Yourself Practical, Tactical Advice for Life Outside the Classroom
Students in business school and other academic environments can now supplement their classroom studies with tips and tools on a range of business and management topics delivered online. Designee for people in a hurry, HarvardManageMentor covers 33 topics in critical areas, from preparing a business plan, to coaching, making a presentation, managing your time, or leading a team.

You are entitled to sample one of these modules, Marketing Essentials, free of charge for the Fall 2010; semester. This module was developed with the guidance of Bruce Wrenn of Indiana University and Philip Kotler of Northwestern University. Professor Kotler is the author of Marketing Management, Eleventh Edition, the definitive textbook on marketing published by Prentice Hall.

To access this free Marketing Essentials module, go to http://www.prenhall.com/custombusiness

For more information or to purchase HarvardManageMentor, call 1-800-988-0888 or visit http://eLearning.harvardbusinessonline.org

Back to top

Log in to the Instructor Resource Center

Login name: 

  Password: 

Forgot login/password?  |  Need to redeem an access code?

        

Instructor Resource Center File Download

This work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.

Cancel     I accept, proceed with download

Print this content

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.

Back to top