Description

Features

For graduate and undergraduate marketing management courses.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Concise Flexibility

With only 384 pages, this text allows instructors to present an authoritative account of current marketing management practices and theory, while leaving room to incorporate outside cases, simulations, and projects.

OTHER TOPICS OF DISTINCTION

Chapter Openers: The Real-World

The beginning of each chapter features “Marketing Management at…” readings which examine the challenges and opportunities faced by marketers of all kinds of goods and services, allowing students to see how real companies are utilizing marketing principles as they learn to strategize.  Some corporations include:

• Mayo Clinic
• ESPN
• Starbucks
• Royal Philips
• Google
• Trader Joe’s

New Innovation on the Marketing Front

“Breakthrough Marketing” boxes highlight innovative and insightful marketing accomplishments, introducing students to the latest developments in the field.  Some of the well-known businesses featured are:

• IKEA
• Nike
• Samsung
• GE
• Yahoo!

Skills for Success

“Marketing Skills” boxes discuss how marketers can develop skills they need to succeed in the current marketing environment, encouraging students to develop the fundamental skills necessary for the real world of business.  Some topics include:

• Spotting trends; Chapter 3
• Finding new product ideas; Chapter 10
• Starting a buzz fire; Chapter 17

New To This Edition

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

New Innovation on the Marketing Front

“Breakthrough Marketing” boxes highlight innovative and insightful marketing accomplishments, introducing students to the latest developments in the field.  Some of the well-known businesses featured are:

• IKEA
• Nike
• Samsung
• GE
• Yahoo!

Chapter Openers: The Real-World

The beginning of each chapter features “Marketing Management at…” readings which examine the challenges and opportunities faced by marketers of all kinds of goods and services, allowing students to see how real companies are utilizing marketing principles as they learn to strategize.  Some corporations include:

• Mayo Clinic
• ESPN
• Starbucks
• Royal Philips
• Google
• Trader Joe’s

OTHER TOPICS OF DISTINCTION

* The authors have interwoven a “creativity” theme throughout this edition.

* Updated figures and academic references have been added for currency.

Table of Contents

Part I: Understanding Marketing Management

  Chapter 1:     Defining Marketing for the 21st Century
  Chapter 2:    Developing and Implementing Marketing Strategies and Plans
  Chapter 3:    Understanding Markets, Market Demand, and the Marketing Environment

Part II: Connecting with Customers

  Chapter 4:    Creating Customer Value, Satisfaction, and Loyalty
  Chapter 5:     Analyzing Consumer Markets
  Chapter 6:    Analyzing Business Markets
  Chapter 7:    Identifying Market Segments and Targets

Part III: Building Strong Brands

  Chapter 8:     Creating Brand Equity
  Chapter 9:     Crafting the Brand Positioning and Dealing with Competition

Part IV: Shaping the Market Offerings

  Chapter 10:    Setting Product Strategy and Marketing Through the Life Cycle
  Chapter 11:    Designing and Managing Services
  Chapter 12:     Developing Pricing Strategies and Programs

Part V: Delivering Value

  Chapter 13:     Designing and Managing Integrated Marketing Channels
  Chapter 14:    Managing Retailing, Wholesaling, and Logistics

Part VI: Communicating Value

  Chapter 15:     Designing and Managing Integrated Marketing Communications
  Chapter 16:     Managing Mass Communications
  Chapter 17:    Managing Personal Communications

Part VII: Creating Successful Long-Term Growth

  Chapter 18:     Managing Marketing in the Global Economy

Glossary

Courses

Marketing Management  [CORE TEXTS]   (Marketing)
Marketing Strategy  [CORE TEXTS]   (Marketing)
Graduate Marketing Management  [CORE TEXTS]   (Marketing)

Previous Edition(s)

• Framework for Marketing Management, 3/E
  Kotler & Keller
  ©2007  |  Prentice Hall  |  Paper; 384 pp  |  Out of Print
  ISBN-10: 0131452584  |  ISBN-13: 9780131452589
    Brief Description  | 

  

  For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

   

  Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

  More Info
  

• Framework for Marketing Management, A, 2/E
  Kotler
  ©2003  |  Prentice Hall  |  Paper; 363 pp  |  Out of Print
  ISBN-10: 0131001175  |  ISBN-13: 9780131001176
    Brief Description  | 

  

  For undergraduate and MBA courses in Marketing Management and Marketing Strategy.

  A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

  More Info
  

Next Edition(s)

• Framework for Marketing Management, 5/E
  Kotler & Keller
  ©2012  |  Prentice Hall  |  Paper; 360 pp  |  Instock
  ISBN-10: 0132539306  |  ISBN-13: 9780132539302
  Suggested retail price: $146.67  Buy from myPearsonStoreNet price: $110.00  (What's this?)Brief Description  | 

  

  For graduate and undergraduate marketing management courses.
   
  Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

  More Info
  

Companion Website for Framework for Marketing Management, A, 4/E
Kotler & Keller
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 013602663X  |  ISBN-13: 9780136026631
This online resource is available at no cost at http://www.prenhall.com/kotler.
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Downloadable Instructor Resources

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Instructor's Manual, 4/E
Kotler & Keller
©2009  |  Prentice Hall  |  Paper; 288 pp  |  Instock
ISBN-10: 0136026621  |  ISBN-13: 9780136026624

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Test Item File for A Framework for Marketing Management, 4/E
Kotler & Keller
©2009  |  Prentice Hall  |  Paper; 260 pp  |  Instock
ISBN-10: 0136026680  |  ISBN-13: 9780136026686

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TestGen® Computerized Test Bank for Framework for Marketing Management, A, 4/E
Kotler & Keller
©2009  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0136026664  |  ISBN-13: 9780136026662
This online resource is available at no cost.

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Companion Website for Framework for Marketing Management, A, 4/E
Kotler & Keller
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 013602663X  |  ISBN-13: 9780136026631
This online resource is available at no cost at http://www.prenhall.com/kotler.
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Companion Website for Framework for Marketing Management, A, 4/E
Kotler & Keller
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 013602663X  |  ISBN-13: 9780136026631
This online resource is available at no cost at http://www.prenhall.com/kotler.
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DVD Video Gallery: Marketing Management for Marketing Management, 13/E
Kotler
©2009  |  Prentice Hall  |  DVD  |  Instock
ISBN-10: 0136010075  |  ISBN-13: 9780136010074
Suggested retail price:  $13.33    Buy from myPearsonStoreNet price: $10.00  (What's this?)More Info

Companion Website for Framework for Marketing Management, A, 4/E
Kotler & Keller
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 013602663X  |  ISBN-13: 9780136026631
This online resource is available at no cost at http://www.prenhall.com/kotler.
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• Framework for Marketing Management, A, CourseSmart eTextbook, 4/E
  Kotler & Keller
  ©2009  |  Prentice Hall  |  Electronic Book; 384 pp  |  Available
  ISBN-10: 0136026613  |  ISBN-13: 9780136026617
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• Pearson Custom Business Resources
  Pearson
  ©2012  |  Prentice Hall  |  On-line Supplement  |  Live
  ISBN-10: 0136096557  |  ISBN-13: 9780136096559
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