Pearson - Excellence in Business Communication, 9/E - John V. Thill & Courtland L. Bovee

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Description

For undergraduate business communication courses.

Learn Business Communication Skills By Example.

Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.

The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also understand that to succeed in today’s social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that’s redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this edition helps students adapt their communication skills to this important new media.

Features

This text offers sample documents with annotated comments extensively throughout the chapters. These documents provide a wide selection of high-quality, real-company sample letters, memos, emails, and instant messages collected by the authors in their consulting work–occasionally accompanied by a three-step writing-process graphic for students to use as a model.

NEW! Work through the process of creating a successful document.

Downloadable and interactive assignments add a unique dimension to learning by asking students to redesign Microsoft® Word documents, critique podcasts and PowerPoint presentations, and improve wiki content. Document makeovers help give students the insight and ability to create their own business messages.

NEW! Simplify teaching, promote active learning, and encourage critical thinking.

The ninth edition offers an unmatched set of tools–clear learning objectives, an accessible progression of concepts, engaging contemporary examples, and crucial end-of-chapter material–to improve the classroom experience. These tools work together at four levels to provide seamless coverage of vital knowledge and skills.
Previewing: Each chapter prepares students with clear learning objectives, preparing them for the material to come and providing a framework for chapter objectives.
Developing: Chapter content develops, explains, and elaborates on concepts with a concise, carefully organized presentation of textual and visual material.
Enhancing: Contemporary examples show students the specific elements that contribute to–or detract from–successful messages. Students’ awareness is extended beyond the functional aspects of communication with unmatched coverage of business etiquette and ethics.
Reinforcing: Examples, cases, and vignettes close chapters and revisit recently learned topics, helping students get in the communication role and apply their newly acquired knowledge and skills.

NEW! Get inspired with a constant flow of new examples, documents, lecture materials, and media.

Real-Time Updates–easily accessed through Excellence in Business Communication’s website or as part of mybcommlab–provide both the professor and the student with weekly updates that include podcasts, PowerPoint presentations, online videos, PDFs, and articles.

Help students improve grammar, mechanics, and usage.

With multiple platforms for communication in today’s world, the risk for Business Communication error is highly probable. This text contains exercises that include Peak Performance grammar, mechanics, and spelling modules (available online in mybcommlab) that offer students pretests, follow-up tests, and advanced tests for skill improvement in mechanics and specific parts of speech.

NEW! Help polish students’ business communication skills.

mybcommlab is an interactive, online tool that combines assessment, reporting, and personalized study, all in ONE place! Students are able to immediately apply and assess their knowledge of chapter concepts and are provided with customized help to improve their grade. mybcommlab matches the organization of the textbook, is pre-loaded with content and resources for every chapter, is fully customizable, and includes a flexible course management system for any type of course.

Have a question? Email the Authors’ Hotline.

Authors John Thill and Court Bovée are truly dedicated to education and Business Communication. As an adopter of Excellence in Business Communication, you are invited to use the authors’ Email Hotline if you have a question or a concern related to the text or its supplements. For more information, contact your Pearson representative.

OTHER POINTS OF DISTINCTION

Support AACSB learning standards.

This text has full support for American Association of Collegiate Schools of Business (AACSB)–a not-for-profit corporation of educational institutions, corporations, and other organizations devoted to the promotion and improvement of higher education in business administration and accounting learning standards. Pearson is a proud member of the AACSB and is pleased to provide advice to help you apply these standards.

NEW! Address today’s social media revolution.

To succeed in today’s social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that’s redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this text helps students adapt their communication skills to this important new media.

New To This Edition

NEW! Work through the process of creating a successful document.

Downloadable and interactive assignments add a unique dimension to learning by asking students to redesign Microsoft® Word documents, critique podcasts and PowerPoint presentations, and improve wiki content. Document makeovers help give students the insight and ability to create their own business messages.

NEW! Simplify teaching, promote active learning, and encourage critical thinking.

The ninth edition offers an unmatched set of tools–clear learning objectives, an accessible progression of concepts, engaging contemporary examples, and crucial end-of-chapter material–to improve the classroom experience. These tools work together at four levels to provide seamless coverage of vital knowledge and skills.
Previewing: Each chapter prepares students with clear learning objectives, preparing them for the material to come and providing a framework for chapter objectives.
Developing: Chapter content develops, explains, and elaborates on concepts with a concise, carefully organized presentation of textual and visual material.
Enhancing: Contemporary examples show students the specific elements that contribute to–or detract from–successful messages. Students’ awareness is extended beyond the functional aspects of communication with unmatched coverage of business etiquette and ethics.
Reinforcing: Examples, cases, and vignettes close chapters and revisit recently learned topics, helping students get in the communication role and apply their newly acquired knowledge and skills.

NEW! Get inspired with a constant flow of new examples, documents, lecture materials, and media.

Real-Time Updates–easily accessed through Excellence in Business Communication’s website or as part of mybcommlab–provide both the professor and the student with weekly updates that include podcasts, PowerPoint presentations, online videos, PDFs, and articles.

NEW! Help polish students’ business communication skills.

mybcommlab is an interactive, online tool that combines assessment, reporting, and personalized study, all in ONE place! Students are able to immediately apply and assess their knowledge of chapter concepts and are provided with customized help to improve their grade. mybcommlab matches the organization of the textbook, is pre-loaded with content and resources for every chapter, is fully customizable, and includes a flexible course management system for any type of course.

NEW! Address today’s social media revolution.

To succeed in today’s social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that’s redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this text helps students adapt their communication skills to this important new media.

Table of Contents

Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Team and Interpersonal Skills
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Business Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
Chapter 11: Planning Reports and Proposals
Chapter 12: Writing Reports and Proposals
Chapter 13: Completing Reports and Proposals
Chapter 14: Developing Oral Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
Chapter 15: Building Careers and Writing Résumés
Chapter 16: Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols

Video Guide

Handbook of Grammar, Mechanics, and Usage

Answer Key

References

Acknowledgments

Brand, Organization, Name, and Website Index

Subject Index

Courses

Business Communication (Business Communications)

Previous Edition(s)

Excellence in Business Communication, 8/E
Thill & Bovee
©2008 | Prentice Hall | Paper; 784 pp | Out of Print
ISBN-10: 0136157505 | ISBN-13: 9780136157502
Brief Description |
For undergraduate business communication courses.

Thill/Bovee, Excellence in Business Communication 8e, delivers an abundance of the most realistic model documents so your students can learn by example.
More Info

Next Edition(s)

Excellence in Business Communication, 10/E
Thill & Bovee
©2013 | Prentice Hall | Paper; 672 pp | Instock
ISBN-10: 0132719045 | ISBN-13: 9780132719049
Net price: $122.00 (What's this?)Brief Description |
For undergraduate business communication courses.

Learn Business Communication Skills By Example.

Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.
More Info

In this section:

Product Tours

Interactive Book Tour
Take an interactive look at the newest edition of Thill & Bovee's best selling brief Business Communication text!

Author Bios

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than

two decades, introducing millions of students to the fields of business and business communication.

Their award-winning texts are distinguished by proven pedagogical features,

extensive selections of contemporary case studies, hundreds of real-life examples, engaging

writing, thorough research, and a unique integration of print and electronic resources. Each

new edition reflects the authors’ commitment to continuous refinement and improvement,

particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San

Diego, where he has received teaching honors and was accorded that institution’s C. Allen

Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has

worked with organizations ranging from Fortune 500 multinationals to entrepreneurial

start-ups. He formerly held positions with Pacific Bell and Texaco.

Websites and Online Courses

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Companion Website for Excellence in Business Communication, 9/E
Thill
©2011 | Prentice Hall | Website | Live
ISBN-10: 0132155923 | ISBN-13: 9780132155922
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MyBCommLab -- Instant Access -- for Excellence in Business Communication, 9/E
Bovee
©2011 | Prentice Hall | Website | Live
ISBN-10: 013267128X | ISBN-13: 9780132671286
Online purchase price: $40.00More Info

MyBCommLab with Pearson eText -- Instant Access -- for Excellence in Business Communication, 9/E
Thill & Bovee
©2011 | Prentice Hall | Website; 672 pp | Live
ISBN-10: 0137028989 | ISBN-13: 9780137028986
Online purchase price: $80.00More Info

Student Access Codes

MyBCommLab with Pearson eText -- Access Card -- for Excellence in Business Communication, 9/E
Thill & Bovee
©2011 | Prentice Hall | Access Code Card; 672 pp | Instock
ISBN-10: 0137028970 | ISBN-13: 9780137028979
URL: http://www.mybcommlab.comNet price: $80.00 (What's this?)More Info

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Instructor Resources

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eLearning & Assessment

Websites and Online Courses
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Course & Discipline Resources

For the Business Communications Discipline

Image Library (Download only) for Excellence in Business Communication, 9/E
Thill & Bovee
©2011 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0136103871 | ISBN-13: 9780136103875

Instructor's Manual (Download only) for Excellence in Business Communication, 9/E
Thill & Bovee
©2011 | Prentice Hall | On-line Supplement; 460 pp | Live
ISBN-10: 0136103812 | ISBN-13: 9780136103813

PowerPoints for Excellence in Business Communication Today, 9/E
Thill & Bovee
©2011 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0136103804 | ISBN-13: 9780136103806

Test Item File (Download only) for Excellence in Business Communication, 9/E
Thill & Bovee
©2011 | Prentice Hall | On-line Supplement; 175 pp | Live
ISBN-10: 0136103820 | ISBN-13: 9780136103820

TestGen® Computerized Test Bank for Excellence in Business Communication, 9/E
Thill & Bovee
©2011 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0136103782 | ISBN-13: 9780136103783

Websites and online courses

Companion Website for Excellence in Business Communication, 9/E
Thill
©2011 | Prentice Hall | Website | Live
ISBN-10: 0132155923 | ISBN-13: 9780132155922
More Info

Access code cards

MyBCommLab -- Access Card -- for Excellence in Business Communication, 9/E
Bovee
©2011 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0132668939 | ISBN-13: 9780132668934
URL: http://www.mybcommlab.comSuggested retail price: $53.33Net price: $40.00 (What's this?)More Info

Companion Website for Excellence in Business Communication, 9/E
Thill
©2011 | Prentice Hall | Website | Live
ISBN-10: 0132155923 | ISBN-13: 9780132155922
More Info

Other student resources

DVD for Excellence in Business Communication, 9/E
Thill & Bovee
©2011 | Prentice Hall | DVD | Instock
ISBN-10: 0136123724 | ISBN-13: 9780136123729
Net price: $10.00 (What's this?)More Info

Study Guide for Excellence in Busineess Communication, 9/E
Thill & Bovee
©2011 | Prentice Hall | Paper; 187 pp | Instock
ISBN-10: 0136103774 | ISBN-13: 9780136103776
Net price: $35.00 (What's this?)More Info

For the Business Communications Discipline

Mastering Business Communication: Perils of Pauline Version 1.1
Active Learning Technologies
©2002 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0130096512 | ISBN-13: 9780130096517
Net price: $30.00 (What's this?)More Info

Spectrovision Inc, A Business Communication Simulation
Ackley & Greer
©1990 | Prentice Hall | Paper; 0 pp | Available on Demand What's this?
ISBN-10: 0130046566 | ISBN-13: 9780130046567
Net price: $34.05 (What's this?)More Info

Websites and Online Courses

Companion Website for Excellence in Business Communication, 9/E
Thill
©2011 | Prentice Hall | Website | Live
ISBN-10: 0132155923 | ISBN-13: 9780132155922
More Info

Student Access Codes

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages Tab.

Excellence in Business Communication, CourseSmart eTextbook, 9/E
Thill & Bovee
©2011 | Prentice Hall | Electronic Book; 734 pp | Available
ISBN-10: 013610388X | ISBN-13: 9780136103882
Online purchase price: $64.99
Brief Description |
CourseSmart eTextbooks are a creative digital solution that offers the freedom and convenience of online, offline, and mobile access using a single platform. With a CourseSmart eTextbook, students can:
search the text
make notes online
print out reading assignments that incorporate lecture notes
bookmark important passages for later review
save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online for a significant discount off the suggested list price of the print text.
For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com (for customers in U.S. and Canada) or www.coursesmart.co.uk (for customers in Europe, Middle East, and Africa).
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| Students, buy access
Excellence in Business Communication, Student Value Edition, 9/E
Thill & Bovee
©2011 | Prentice Hall | Unbound (Saleable); 672 pp | Instock
ISBN-10: 0136103847 | ISBN-13: 9780136103844
Net price: $78.45 (What's this?)More Info
Pearson Custom Business Resources
Pearson
©2012 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0136096557 | ISBN-13: 9780136096559
This online resource is available at no cost at http://www.pearsoncustom.com/custom-library/pearson-custom-business-resources.
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PEARSON CUSTOM BUSINESS RESOURCES

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