Pearson - Everyday Public Speaking (with MySpeechLab) - Mark V. Redmond & Denise V. Vrchota

In this section:

Description

Everyday Public Speaking will prepare students for the speaking events they are likely to encounter now and in the future and empower them to present themselves and their ideas credibly, confidently, and ethically.

Students learn the fundamentals of speaking, how to build a presentation, and how to present to different types of audiences. The focus is on learning how to tailor their messages to a specific audience based on the different needs of three audience types: positive, neutral, or hostile. Speaking examples, many illustrated by video clips, illustrate the concepts.

Features

Strong focus on everyday speaking situations. The text includes examples from a variety of formal and informal speaking occasions, demonstrating the importance of public speaking skills in college life and beyond. Students will be equipped to apply their public speaking skills to the presentations that are likely to occur in their lives.
Unique applied approach to audience analysis. Since successful presentations depend on a strong connection between speaker and audience, the authors have made this an overarching focus in the text. In Chapter 6, students learn how to analyze an audience. In the remaining chapters, they apply the information they’ve learned about the audience to every aspect of the speechmaking process.
Unique strategic approach to speaking. Because the audience disposition toward the speaker is a key factor for determining the strategic plan, the authors provide different speaking strategies for the three major variations in audience disposition: positive (supportive), neutral (indifferent or apathetic), and negative (hostile) audiences.
Early coverage of delivery. To address the importance of developing good delivery skills early in the semester, the text presents a full chapter of delivery techniques in Chapter 4. This approach will allow students to consider and improve on their delivery throughout the semester.
Sample everyday speeches model the speaking concepts taught. A range of types of sample speeches and speech excerpts (including student speakers, participants in community forums, a NASA scientist, and Bill Gates) illustrate the concepts, many in video format available in MySpeechLab. An application exercise at the end of each chapter, “Video Experience,” offers the opportunity for students to examine and analyze some of the speeches.
Activity-based approach gets students working on their speeches early. A series of Act and Reflect activity boxes in each chapter helps students examine and then apply key concepts, often related to the presentations they are currently working on, and then reflect upon the effect of their actions.
Strong coverage of ethics. An entire chapter is devoted to ethical issues in public speaking. In addition, each chapter includes a feature box, “A Question of Ethics,” in which related ethical issues are raised for discussion.
Student friendly boxes offer a light-hearted perspective. “Everyday Examples,” stories, and speaking examples illustrate important concepts in a way that will appeal to students.
Helpful pedagogy provides a range of learning and study aids:
- Clearly identified “Guidelines” offer strategies in each chapter to aid in the development of effective presentations.
- A special section, “Getting to Work,” at the end of each chapter provides a framework for the student to apply the concepts covered in that chapter to the presentations they are working on.
- “Thinking Back and Thinking Ahead” exercises at the end of each chapter encourage review of the chapter material with a focus on how it can be applied to the preparation of students' own presentations.
- Comprehensive chapter summaries provide students with a useful study tool.
- Clear chapter goals, highlighted key terms, and a margin glossary provide pedagogical learning and study help.

Table of Contents

I. GETTING STARTED

1. Understanding the Fundamentals of Everyday Presentations

I. Everyday Presentations Defined

III. Presentations as Communication

            A. Understanding Communication

            B. Presentations as Influence

            C. Presentations as Spoken Communication

IV. Four Guiding Presentational Principles

            A. Understand and Adapt to the Audience and the Situation/Context

            B. Think Strong to Speak Strong: Speaking Reflect Thinking

            C. Balance both Style and Content: Speak with Eloquence and Sincerity

            D. Maintain or Establish a Positive Relationship with the Audience.

V. An Introduction to Positive, Neutral, and Negative Audiences

            A. Positive Audiences

            B. Neutral Audiences

            C. Negative Audiences

            B. The Mixed Audience

VI. Getting to Work: The Process of Becoming a Presenter

VII. Summary

2. Planning Your First Presentation

I. Your First Presentation

II. Identify a Topic

            A. Expertise

            B. Experience

            C. Commitment

III. Know Your Audience

            A. Cultural Composition

            B. Demographic Characteristics

            C. Knowledge and Interests

IV. Formulate Your Speaking Goal

V. Identify Major Points

VI. Select Support Material

            A. Personal Experiences

            B. Other Sources

            C. Supporting Major Points with the Brain in Mind

VII. Organize Your Presentation

            A. From Most to Least Important Point

            B. From Least to Most Important Point

            C. In Chronological Order

            D. In Topical Order

VIII. Create an Ear-Catching Introduction

            A. Motivate Your Audience

            B. Introduce Your Thesis

            C. Preview Your Major Points

IX. Construct a Memorable Conclusion

            A. Reinforce a Point

            B. Establish Closure

X. Insert Transitions

XI. Practice and Prepare Notes

            A. Achieve “Prepared Conversation” Delivery

            B. Prepare Helpful Notes

            C. Practice Your Presentation

XII. Manage Speech Anxiety

            A. Be Yourself

            B. Breathe Smart

            C. Be Picky (PCCI)!

XIII. Getting to Work - Additional Tips for Speech Preparation

            A. As You Prepare Your Presentation

            B. On the Day of Your Presentation

            C. As You Give Your Presentation

            D. After Your Presentation

XIV. Chapter Summary

3. Speaking Ethically

I. Defining Ethics

II. Ethics and the First Amendment

III. The Role of Ethics in Presentations

IV. Presenting Yourself as an Ethical Speaker

            A. Preserve Your Initial Credibility

            B. Advocate Truthfulness

            C. Consider Intentionality

V. Preparing Your Speech Using Ethical Principles

            A. Present Information Clearly

            B. Choose Accurate Language

            C. Avoid Plagiarism

VI. Interacting With Your Audience Ethically

            A. Promote Freewill

            B. Eliminate Control

            C. Cultivate Inclusiveness

VII. Ethical Considerations in a Diverse Environment

VIII. Ethical Considerations for Audience Members

IX. Getting to Work

X. Chapter Summary

4. Connecting with Your Audience: Delivering Your Message

I. The Importance of Delivery

            A. Making Connections

            B. Creating Immediacy

            C. Establishing Credibility

II. The Relationship of Culture and Delivery

III. Elements of Delivery

            A. Proxemics: The Way You Manage Space

                        1. Managing Space in the Environment

                        2. Managing Space with the Your Listeners

            B. Kinesics: The Language of Your Body

                        1. Your Posture

                        2. Your Facial Expression

                        3. Your Gestures

                        4. Your Eye Contact

            C. Physical Appearance: The Way You Look

            D. Vocalics: The Sound of Your Voice

                        1. Fluency

                        2. Hesitations

                        3. Pitch

                        4. Volume

                        5. Clarity

                        6. Rate

                        7. Pronunciation

                        8. Pauses

IV. Ways to Present Your Message

            A. Impromptu Presentations

            B. Memorized Presentations

            C. Manuscript Presentations

            D. Extemporaneous Presentations

V. Getting to Work

VI. Chapter Summary

5. Listening: Being an Effective Audience Member

I. The Listening Process

            A. Perceiving

            B. Interpreting

            C. Evaluating

            D. Retaining and recalling

            E. Responding

II. Reasons for Listening

III. Improving Comprehensive Listening

            A. Prepare

            B. Take Notes

            C. Use the Difference between Thought Rate and Speech Rate

            D. Maintain Attention and Minimize Noise

            E. Become and Engaged, Connected, and Active Listener

III. Understanding Critical Listening

            A. Improving Critical Listening

            B. Major Logical Fallacies that Undermine Critical Listening

IV. Getting to Work

V. Summary

VI. Thinking Back and Thinking Ahead

II. BUILDING A PRESENTATION

6. Getting to Know Your Audience

I. Achieving Immediacy through Audience Analysis

II. Gathering Information about Your Listeners Before Your Speech

            A. Observing

            B. Asking

            C. Surveying

            D. Drawing Conclusions

III. How Listeners are Similar

            A. Attract the Attention of the Audience

            B. Personally Involve the Audience

            C. Provide Opportunities for the Audience to Process Your Information

            D. Show Your Audience the Relevance of Your Information

III. How Listeners Differ

            A. Demographic Characteristics of Your Listeners

            B. Motivational Characteristics

            C. Listeners’ Knowledge and Interests

            D. Listeners’ Attitudes, Beliefs, and Values

            E. Cultural Composition

            F. Relating the Differences

IV. Gathering Information From Your Listeners During and After Your Speech

V. Getting to Work

VI. Summary

7. Researching and Outlining

I. Researching the Issue

            A. The Research Process and Refining the Topic

            B. Synonym Topic List

            C. Convergence and Divergence

            D. Targeted Searches

            E. Snowballing

            F. Boolean Logic

II. Using the Library

            A. Books

            B. Journals, Magazines, and Newspapers

            C. Librarians

III. The Internet as a Source of Information

IV. Interviewing

V. Outlining

            A. Preparing Full-Sentence and Key-Word Outlines

            B. Converting the Outline to Speaking Notes

            C. Conveying the Presentational Structure to the Audience

VI. Chapter Summary

8. Supporting Your Presentation: Language and Evidence

I. Support Materials Defined

II. Consider the Audience to Determine the Type of Support Material

III. Language Forms of Support

            A. Telling a Good Story

            B. Figurative Language: Imagery

            C. Figurative Language: Comparisons

            D. Figurative Language: Illustrations and Examples

IV. Derivation Forms of Support: Reasoning and Arguments

            A. Elaboration Likelihood Model

            B. Reasoning

            C. Arguments

V. Getting To Work

VI. Summary

VII. Thinking Back and Thinking Ahead

9. Supporting Your Presentation: Reasoning, Argument, and Strategies

I. Providing Evidence: Testimony and Statistics

            A. Making Evidence Effective

            B. The Use of Referenced Materials

            C. The Use of Numbers and Statistics

            D. Source Credibility

            F. Simplify and Limit Support Material

            G. Select Relevant Information

II. Using Support and Evidence Strategically

            A. Use Support and Evidence to Increase Your Credibility

            B. Select Evidence that is Appealing

            C. Connect Support to Audience Needs

            D. Appeal to the Audience’s Values and Motives

            E. Show the Impact through Visualization

III. Getting To Work

IV. Summary

V. Thinking Back and Thinking Ahead

10. Supporting Your Presentation: Visual Support

I. Defining Visual Support

II. Improving Your Presentation by Using Visual Support

            A. Positive Perceptions of the Presenter

            B. Increased Attention

            C. Improved Comprehension

            D. Greater Agreement

            E. Better Retention

III. Advantages to the Presenter of Incorporating Visual Support

            A. Reduced Nervousness

            B. Increased Clarity of Explanations

            C. Reduced Dependence on Notes

            D. Greater Confidence

III. Types of Visual Support

            A. “Viewing” Visuals

            B. “Hands On” Visuals

            C. People as Visuals

IV. Design Basics for Visual Support

V. Do’s and Don’ts of Visual Support

VI. Getting to Work

VII. Summary

11. Organizing Presentations

I. Formulating Your Speech Purpose and Thesis

            A. Your Speech Purpose Statement

            B. Your Thesis Statement

II. Organizing Presentations for Positive Audiences

            A. Organizing to Inform: Presenting to the Open Audience

            B. Organizing to Inspire: Presenting to the Supportive Audience

III. Organizing Presentations for Neutral Audiences

            A. Organizing To Interest: Presenting to the Apathetic Audience

            B. Organizing To Interest and Inform: Presenting to the Detached Audience

            C. Organizing to Influence: Presenting to the Ambivalent Audience

IV. Organizing Presentations for Negative Audiences

            A. Organizing To Rekindle Interest: Presenting to the Passive Audience

            B. Organizing To Redirect Interest: Presenting to the Active Audience

V. Getting to Work

VI. Chapter Summary

12. Managing the Organization: Introductions, Conclusions, and Transitions

I. Introductions

            A. Why Does Your Presentation Need an Introduction?

            B. Components of the Introduction

            C. Developing Introductions for Positive, Negative, and Neutral Audiences

II. Conclusions

            A. Why Does Your Presentation Need a Conclusion?

            B. Components of the Conclusion

            C. Developing Conclusions for Positive, Negative, and Neutral Audiences

III. Transitions

            A. Why Does Your Presentation Need Transitions?

            B. Types of Transitions

            C. Developing Transitions for Positive, Negative, and Neutral Audiences

IV. Getting to Work

V. Summary

13. Responding to Audiences

I. Guidelines for Responding to Questions

II. Responding During the Presentation

            A. Taking Points Out of Order

            B. Discussing Unintended Issues

            C. Losing Listeners’ Attention

            D. Operating Within a Timeframe

III. Responding After the Presentation

            A. When You Know the Answer

            B. When You Don’t Know the Answer

            C. When No One Asks

IV. Responding to Challenges

            A. Challenging Questions

            B. Challenging Questioners

V. Getting to Work

VI. Chapter Summary

III. PRESENTING TO SPECIFIC AUDIENCES

14. Making Presentations to Positive Audiences: To Inspire and Inform

I. Positive Audiences: Supportive and Open

II. Goal Setting for Positive Audiences

III. Identifying Supportive and Open Audiences

IV. Strategies for Presenting to Positive Audiences

            A. Speaking to Inspire and Enhance Interest: Speaking to Supportive Audiences

            B. Speaking to Inform: Speaking to Open Audiences

            C. Speaking to Evoke a Positive Attitude

V. Getting to Work

15. Making Presentations to Neutral Audiences: To Interest and Inform

I. Neutral Audiences: Apathetic, Detached, and Ambivalent.

II. Goal Setting for Neutral Audiences

III. Identifying Apathetic, Detached, and Ambivalent Audiences

IV. Strategies for Dealing with Neutral Audiences

            A. Addressing the Lack of Interest (Detached and Apathetic Audiences)

            B. Adapting to the Lack of Knowledge (Detached Audiences)

            C. Addressing the Knowledgeable Neutral Audiences: Apathetic and Ambivalent

V. Getting To Work

VI. Chapter Summary

16. Making Presentations to Negative Audiences: To Placate and Persuade

I. Negative Audiences: Passive and Active

            A. Reasons Negative Audiences Attend Presentations

            B. Moving the Audience Along the Continuum of Resistance

II. Goal Setting for Negative Audiences

III. Strategies for Addressing Negative Audiences

            A. Foothold Strategies

            B. Psychological Strategies

            C. Support Strategies

            D. Organizational Strategies

IV. Getting to Work

V. Chapter Summary

VI. Thinking Back and Thinking Ahead

17. Making Presentations on Special Occasions: To Recognize and Remember

I. Principles of Special Occasion Speeches (Epideictic Rhetoric)

            A. Principle 1: Demonstrate Praise or Blame

            B. Principle 2: Amplification

            C. Principle 3: Celebrating the Present

            D. Principle 4: Role of the Audience

            E. Principle 5: Ceremony

II. Special Occasions

            A. Speeches of Welcome and Introduction

            B. Speaking to Honor and to Remember

            C. Speeches of Farewell

            D. Toasts

            E. Award Ceremonies

            F. Nominations

            G. Dinner Speeches

III. Getting to Work

IV. Summary

APPENDIXES

Appendix A: Working with Colleagues to Organize a Team Presentation

I. The Nature of Teams and Groups

            A. Issues of Structure

            B. Issues of Climate

            C. Issues of Product

            D. Issues of Process

II. Why Give a Team Presentation?

III. A Problem Solving Approach to Constructing Team Presentations

IV. Preparing a Team Presentation

IV. Other Formats for Team Presentations

            A. The Panel Discussion

            B. The Symposium

            C. The Forum

            D. The Colloquy

V. General Tips for Constructing and Presenting Team Presentations

VII. Getting to Work

VIII. Chapter Summary

Appendix B: Working with PowerPoint

Appendix C: The Classical Tradition to Rhetoric

Appendix D: Sample Speeches

Previous Edition(s)

Everyday Public Speaking (book alone)
Redmond & Vrchota
©2007 | Pearson | Paper; 505 pp | Instock
ISBN-10: 020538661X  | ISBN-13: 9780205386611
Net price: $71.40  (What's this?)Brief Description  |
Everyday Public Speaking will prepare students for the speaking events they are likely to encounter now and in the future and empower them to present themselves and their ideas credibly, confidently, and ethically.

Students learn the fundamentals of speaking, how to build a presentation, and how to present to different types of audiences. The focus is on learning how to tailor their messages to a specific audience based on the different needs of three audience types: positive, neutral, or hostile.   Speaking examples, many illustrated by video clips, illustrate the concepts.
More Info

In this section:

Backcover Copy

Public Speaking, 1^st Edition
Mark V. Redmond, Iowa State University
Denise Vrchota, Iowa State University

The authors’ unique approach to public speaking as an everyday communication event helps students learn to speak effectively to positive (supportive), neutral (indifferent or apathetic), and negative (hostile) audiences.

This unique approach to public speaking helps students learn to evaluate the speaking situation and then apply strategies for devising and delivering effective presentations. The focus is on learning to speak effectively in the various types of situations that students will face every day in their college, personal, and professional lives. Strategies are taught that will help students tailor their presentations to their audience based on the different needs of three audience types. Speaking examples, many illustrated by video clips, illustrate the concepts.

Features

Strong focus on everyday speaking situations. The text includes examples from a variety of formal and informal speaking occasions, demonstrating the importance of public speaking skills in college life and beyond. Students will be equipped to apply their public speaking skills to the presentations that are likely to occur in their lives.

Unique applied approach to audience analysis. Since successful presentations depend on a strong connection between speaker and audience, the authors have made this an overarching focus in the text. In Chapter 6 students learn how to analyze an audience. In the remaining chapters they learn how to apply the information they’ve learned about the audience to every aspect of the speechmaking process.

Unique strategic approach to speaking. Because audience disposition toward the speaker is a key factor for determining the strategic plan, the authors provide different speaking strategies for the three major variations in audience disposition: positive (supportive), neutral (indifferent or apathetic), and negative (hostile) audiences.

Early coverage of delivery. Because of the importance of developing good delivery skills early on in the semester, the text presents a full chapter of delivery techniques in Chapter 4.

Sample everyday speeches model the speaking concepts taught. A range of types of sample speeches and speech excerpts illustrate the concepts including many in video format on MySpeechLab. An application exercise at the end of each chapter, “Video Experience,” offers the opportunity for students to examine and analyze some of the speeches.

Praise for Public Speaking

Yes. Bravo! This is what being a competent communicator is all about.

~ Melinda S. Womack, Santiago Canyon College

I applaud the authors’ thinking. Basing organization on critical and analytical thinking is the most novel and valuable idea they have… . Even if this were the only novel concept the authors brought to the field of speech communication, this textbook would still be worthwhile.

~ Esin C. Turk, Mississippi Valley State University

Websites and Online Courses

In this section:

Websites and Online Courses
Student Access Codes
Instructor Access Codes

MySpeechLab with Pearson eText -- Instant Access -- for Everyday Public Speaking
Redmond & Vrchota
©2007 | Pearson | On-line Supplement; 544 pp | Live
ISBN-10: 0205510736 | ISBN-13: 9780205510733
Online purchase price: $65.00More Info

Pearson Passport -- Instant Access -- for Public Speaking
Pearson
©2010 | Pearson | Website | Live
ISBN-10: 0205775977 | ISBN-13: 9780205775972
Online purchase price: $30.00More Info

Student Access Codes

MySpeechLab CourseCompass with Pearson eText -- Standalone Access Card -- for Everyday Public Speaking
Redmond & Vrchota
©2008 | Pearson | Access Code Card; 544 pp | Instock
ISBN-10: 0205699308 | ISBN-13: 9780205699308
Net price: $62.00 (What's this?)More Info

MySpeechLab with Pearson eText -- Standalone Access Card -- for Everyday Public Speaking
Redmond & Vrchota
©2008 | Pearson | Access Code Card; 505 pp | Instock
ISBN-10: 0205698913 | ISBN-13: 9780205698912
Net price: $62.00 (What's this?)More Info

MySpeechLab with Pearson eText -- Valuepack Access Card
Pearson
©2009 | Pearson | Access Code Card | Instock
ISBN-10: 0205673090 | ISBN-13: 9780205673094
Suggested retail price: $26.67Net price: $20.00 (What's this?)More Info

Instructor Access Codes

MySpeechLab CourseCompass with Pearson eText -- Instructor Access Code
Allyn & Bacon
©2008 | Pearson | Digital Access Code | Available
ISBN-10: 0205594492 | ISBN-13: 9780205594498
URL: http://www.pearsonhighered.com/catalog/aiv/customerType?request=cc
More Info

MySpeechLab with Pearson eText -- Instructor Access Code
Allyn & Bacon
©2008 | Pearson | Digital Access Code | Available
ISBN-10: 0205594484 | ISBN-13: 9780205594481
URL: http://www.pearsonhighered.com/catalog/aiv/customerType?catalog_code=myspeechlab-ab
More Info

In this section:

Instructor Resources

Downloadable Instructor Resources
Other Instructor Resources

Student Resources

Access code cards
Websites and online courses

eLearning & Assessment

Websites and Online Courses
Student Access Codes
Instructor Access Codes

Instructor's Manual
Redmond & Vrchota
©2007 | Pearson | Paper; 336 pp | Instock
ISBN-10: 0205507824 | ISBN-13: 9780205507825

PowerPoint Presentation (Download Only)
Redmond & Vrchota
©2007 | Pearson | On-line Supplement | Live
ISBN-10: 0205507786 | ISBN-13: 9780205507788

Test Bank
Redmond & Vrchota
©2007 | Pearson | Paper; 176 pp | Instock
ISBN-10: 0205507816 | ISBN-13: 9780205507818

Test Item File for Blackboard and CourseCompass (Download Only)
Redmond
©2007 | Pearson | On-line Supplement | Live
ISBN-10: 020551068X | ISBN-13: 9780205510689

Test Item File for WebCT (Download Only)
Redmond
©2007 | Pearson | On-line Supplement | Live
ISBN-10: 0205510698 | ISBN-13: 9780205510696

TestGen EQ: Computerized Test Bank
Redmond & Vrchota
©2007 | Pearson | CD-ROM Only | Instock
ISBN-10: 0205507808 | ISBN-13: 9780205507801
Suggested retail price: $0.00Net price: $0.00 (What's this?)

Websites and online courses

Pearson Passport -- Instant Access -- for Public Speaking
Pearson
©2010 | Pearson | Website | Live
ISBN-10: 0205775977 | ISBN-13: 9780205775972
Online purchase price: $30.00More Info

Access code cards

Pearson Passport -- Instant Access -- for Public Speaking
Pearson
©2010 | Pearson | Website | Live
ISBN-10: 0205775977 | ISBN-13: 9780205775972
Online purchase price: $30.00More Info

Websites and Online Courses

Pearson Passport -- Instant Access -- for Public Speaking
Pearson
©2010 | Pearson | Website | Live
ISBN-10: 0205775977 | ISBN-13: 9780205775972
Online purchase price: $30.00More Info

Student Access Codes

Instructor Access Codes

I accept, proceed with download

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

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Everyday Public Speaking (book alone)
Redmond & Vrchota
©2007 | Pearson | Paper; 505 pp | Instock
ISBN-10: 020538661X  | ISBN-13: 9780205386611
Net price: $71.40  (What's this?)Brief Description  |
Everyday Public Speaking will prepare students for the speaking events they are likely to encounter now and in the future and empower them to present themselves and their ideas credibly, confidently, and ethically.

Students learn the fundamentals of speaking, how to build a presentation, and how to present to different types of audiences. The focus is on learning how to tailor their messages to a specific audience based on the different needs of three audience types: positive, neutral, or hostile.   Speaking examples, many illustrated by video clips, illustrate the concepts.
More Info
Everyday Public Speaking (with MySpeechLab CourseCompass)
Redmond & Vrchota
©2007 | Pearson | Kit/Package/ShrinkWrap | Instock (Additional assembly time required)
ISBN-10: 0205512232 | ISBN-13: 9780205512232
Net price: $71.40 (What's this?)More Info
MySpeechLab CourseCompass with Pearson eText -- Standalone Access Card -- for Everyday Public Speaking
Redmond & Vrchota
©2008 | Pearson | Access Code Card; 544 pp | Instock
ISBN-10: 0205699308 | ISBN-13: 9780205699308
Net price: $62.00 (What's this?)More Info
MySpeechLab with Pearson eText -- Standalone Access Card -- for Everyday Public Speaking
Redmond & Vrchota
©2008 | Pearson | Access Code Card; 505 pp | Instock
ISBN-10: 0205698913 | ISBN-13: 9780205698912
Net price: $62.00 (What's this?)More Info

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This package contains:
• Redmond & Vrchota, Everyday Public Speaking (book alone) (2007)
• Pearson, MySpeechLab with Pearson eText -- Valuepack Access Card (2007)