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Ethical Marketing, CourseSmart eTextbook
Patrick E. Murphy, University of Notre Dame
Gene R. Laczniak, Marquette University
Norman E. Bowie, University of Minnesota
Thomas A. Klein, University of Toledo

ISBN-10: 0131328220
ISBN-13:  9780131328228

Publisher:  Pearson
Copyright:  2005
Format:  Electronic Book; 288 pp
Published:  11/03/2004
Status: Available


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Murphy, Laczniak, Bowie & Klein,  Ethical Marketing


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Table of Contents



1. Ethical Reasoning and Marketing Decisions.

Views of Marketing Ethics. Principles for Ethical Decision Making. The Importance of Ethical Theory. Two Pseudo “Ethical” Approaches. Comprehensive Ethical Theories. Religious Models of Marketing Ethics. Other Theoretical Developments in Marketing Ethics. Ideas for Ethical Marketing.



2. Ethics in Researching and Segmenting Markets.

Professionalism and Ethics. Duties and Obligations of Researchers. What Researchers and Clients Owe One Another. What Researchers Owe the Public. Competitive Intelligence Gathering. Target Markets: Some Special Ethical Concerns. Ideas For Ethical Marketing. Concluding Comment.



3. Product Management Ethics.

Product Safety. Product Counterfeiting. Socially Controversial Products. Ethical Branding Concerns. Ethical Branding Practices. Ethical Product Management. How to Evaluate Ethics in Product Management. Ideas for Ethical Marketing. Concluding Comment.



4. Ethical Issues in Distribution Channels and Pricing.

Channel of Distribution Issues. Pricing Issues. Ideas for Ethical Marketing. Concluding Comment.



5. Ethics in Advertising and on the Internet.

The Power and Complexity of Advertising. Advertising and Society. Regulating Advertising Practices. Ethics and the Advertising Industry. Ethical Issues Facing Advertising. Ethics in Internet Advertising and Marketing. Positive Developments and Future Challenges for Ethics in Advertising. Advertisers and Ethical Principles in Action. Ideas for Ethical Marketing. Concluding Comment.



6. Personal Selling Ethics.

Why Personal Selling Presents Particularly Difficult Ethical Questions. Selling and the Law. The Gray Areas of Selling. Sales Management Ethics. Direct Marketing and Selling. Ideas for Ethical Marketing. A Framework to Evaluate Sales Ethics. Concluding Comment.



7. Implementing and Auditing Ethical Marketing.

Organizing for Marketing Ethics Implementation. Corporate Culture: The Informal Organization. Enacting Ethical Marketing Policies. The Concept of an Ethical Audit. Ideas for Ethical Marketing. Concluding Comments.



Appendix 7A. Ethical Compliance Audit.


Appendix 7B. Ethical Climate Audit.



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