This is the only data warehousing book that speaks directly to newcomers—explaining the benefits, risks, technologies, and processes with remarkable clarity and insight. Consultant Lou Agosta shows students how data warehousing can dramatically reduce business uncertainty by transforming a tidal wave of information into knowledge that can be acted upon. Agosta explains the quantitative business case for data warehousing, including its potential to reduce supply chain management costs, enhance consumer cross-selling, and strengthen brand relationships. Next, he drills down, helping students understand how organizations can align their business and technical goals for data warehousing; and walking through the entire implementation process, from planning and design through deployment and performance optimization. Finally, students will be introduced to new innovations such as metadata, and their impact on the enterprise.

• Leveraging data warehousing to understand customers and strengthen business relationships.

  • Covers all the applications businesses have discovered for data warehousing, including supply chain applications, cross-selling, total quality management, profitability analysis, and much more.

• Best practices for designing, implementing, and optimizing data warehouses—and how to avoid failure.

  • Walks step-by-step through data warehouse development planning, project management, and deployment, helping students understand the decision-making process, in-depth, at each stage.

• Includes coverage of data warehousing and the Web.

  • Using the Web as delivery system, data store, and business intelligence portal.

• Detailed, real-world coverage of “data cleaning”—making sure data is accurate and reliable enough to depend upon.

• Includes a comprehensive, insight-filled glossary, plus to-the-point executive summaries in every chapter.

I. FUNDAMENTAL COMMITMENTS.

II. DESIGN AND CONSTRUCTION.

III. OPERATIONS AND TRANSFORMATIONS.

IV. APPLICATIONS AND SPECULATIONS.

Data Warehousing  [KEY TRADE TITLES]   (MIS)

Lou Agosta has provided database and data warehousing solutions for clients in the insurance, retail, publishing, fast food, and software industries since 1980. He has published extensively on issues in business and data warehousing technology, presented on data warehousing at IT Forum, and served as an instructor in Logic and System Design at Depaul, Loyola, and Roosevelt Universities.

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"Lou Agosta's book is a guide to a better understanding of how collections of separately collected bits of information can be organized to serve the needs of an enterprise. Agosta's book offers technical and managerial insights into how to leverage the data warehousing concept for best advantage."- Paul A. Strassman, Chairman and CEO, Software Testing Assurance Corporation

Data warehousing for everyone! The essential guide for all business people.

This is the only data warehousing book that speaks directly to business leaders and data warehousing newcomers -- explaining the benefits, risks, technologies, and processes with remarkable clarity and insight. Leading consultant and industry analyst Lou Agosta shows how data warehousing can dramatically reduce business uncertainty by transforming a tidal wave of information into knowledge you can act on.

Agosta presents the quantitative business case for (and against) data warehousing, and helps you evaluate every key data warehousing application in the context of your own enterprise. Learn how to use data warehousing to slash supply chain management costs, make cross-selling more effective, strengthen customer and brand relationships, promote product quality, and more. Discover how to align your business and technical goals for data warehousing; then review every stage of the data warehousing project lifecycle, from planning and design through deployment and optimization. Understand what can go wrong -- and how to keep it from happening to you! Coverage includes:

• Creating a unified representation of your customers and products
• Data quality: the key to a successful data warehousing
• The key basics of data warehouse technical design
• Best practices for data warehouse operations
• Web-based data warehousing, metadata, and other key innovations

Read by business and technical leaders from Paul A. Strassmann to Arno Penzias, The Essential Guide to Data Warehousing is for every business executive and IT professional seeking to understand the benefits, risks, and technologies of data warehousing -- without the jargon and hype!

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