Description

Features

For undergraduate and graduate courses in entrepreneurship and/or small business management.

This book provides you a pathway to launching a new, small business successfully.

Case Studies

This edition includes 10 new cases, all of them featuring actual entrepreneurs and their business ventures, many of which students can research online.  These cases are designed to give students the opportunity to apply the concepts that they learn in class.

Business Plan Pro

Professors can also choose to bundle Business Plan Pro, the best-selling business planning software on the market.  This software makes building a business plan much easier, by providing an easy-to-use guide that leads students through the process of building a solid business plan.  At the end of each chapter, exercises are available to help integrate the topics studied with Business Plan Pro.  Chapter 6 is also entirely devoted to developing a business plan.

Complete Chapter on E-Commerce

One of the most important business tools in existence today is the World Wide Web.  This edition offers the most comprehensive coverage of e-commerce than any book on the market.  In these pages, students will find many references to the Web, ideas for using the Web as a business tool, and examples of entrepreneurs who are unleashing the power of the Web in creative ways.

Boxed Features

Boxed features are available in every chapter that follow three important themes:

• “In the Entrepreneurial Spotlight” — These offer in-depth, interesting, and unique examples of entrepreneurs who are using the concepts covered in the text, which reinforce the chapter learning objectives.
• “Entrepreneurship in Action” — Short cases are available to give students the opportunity to apply the concepts that they are learning in the course to actual business.
• “Gaining the Competitive Edge” — A “hands-on, how-to” feature designed to offer practical advice on a particular topic that students can use to develop a competitive edge for their business is included.

OTHER TOPICS OF DISTINCTION

Updated coverage is included of important topics, such as:

• Conducting a feasibility analysis and building a business plan
• E-Commerce
• Strategic management
• Guerrilla marketing techniques
• Sources of financing, both equity and debt
• Business strategies for reaching global markets

New To This Edition

For undergraduate and graduate courses in entrepreneurship and/or small business management.

This book provides you a pathway to launching a new, small business successfully.

Case Studies

This edition includes 10 new cases, all of them featuring actual entrepreneurs and their business ventures, many of which students can research online.  These cases are designed to give students the opportunity to apply the concepts that they learn in class.

Business Plan Pro

Professors can also choose to bundle Business Plan Pro, the best-selling business planning software on the market.  This software makes building a business plan much easier, by providing an easy-to-use guide that leads students through the process of building a solid business plan.  At the end of each chapter, exercise are available to help integrate the topics studied with Business Plan Pro.  Chapter 6 is devoted entirely to developing a business plan and different things to think about during the early stages.

Complete Chapter on E-Commerce

One of the most important business tools in existence today is the World Wide Web.  This edition offers the most comprehensive coverage of e-commerce than any book on the market.  In these pages, students will find many references to the Web, ideas for using the Web as a business tool, and examples of entrepreneurs who are unleashing the power of the Web in creative ways.

Boxed Features

Boxed features are available in every chapter that follow three important themes:

• “In the Entrepreneurial Spotlight” — These offer in-depth, interesting, and unique examples of entrepreneurs who are using the concepts covered in the text, which reinforce the chapter learning objectives.
• “Entrepreneurship in Action” — Short cases are available to give students the opportunity to apply the concepts that they are learning in the course to actual business.
• “Gaining the Competitive Edge” — A “hands-on, how-to” feature designed to offer practical advice on a particular topic that students can use to develop a competitive edge for their business is included.

OTHER TOPICS OF DISTINCTION

Updated coverage is included of important topics, such as:

• Conducting a feasibility analysis and building a business plan
• E-Commerce
• Strategic management
• Guerrilla marketing techniques
• Sources of financing, both equity and debt
• Business strategies for reaching global markets

Table of Contents

Section 1.  The Challenges and Rewards of Entrepreneurship
Chapter 1. Entrepreneurship: A Powerful Economic Force

Section 2.  Building a Business Plan: Beginning Considerations
Chapter 2. Strategic Management: Gaining a Competitive Edge
Chapter 3. Choosing a Form of Ownership
Chapter 4. Franchising and the Entrepreneur
Chapter 5. Buying an Existing Business
Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business
Plan

Section 3. Building a Business Plan: Financial Issues
Chapter 7. Creating a Solid Financial Plan
Chapter 8. Managing Cash Flow

Section 4. Building a Business Plan: Marketing Your Company
Chapter 9. Creating a Marketing Plan
Chapter 10. Creative Use of Advertising and Promotion
Chapter 11. Pricing and Credit Strategies
Chapter 12. Global Marketing Strategies for Entrepreneurs
Chapter 13. E-Commerce and Entrepreneurship  

Section 5. Putting the Business Plan to Work: Finding Financing
Chapter 14. Sources of Equity Financing
Chapter 15. Source of Debt Financing

Section 6. Location and Layout
Chapter 16.  Location, Layout, and Physical Facilities

Section 7. Managing a Small Business: Techniques for Enhancing Profitability
Chapter 17. Purchasing, Quality Management, and Vendor Analysis
Chapter 18. Managing Inventory

Section 8. Managing People: A Company’s Most Valuable Resource
Chapter 19. Staffing and Leading a Growing Company 

Courses

Entrepreneurship  [CORE TEXTS]   (Management)
Small Business Management  [CORE TEXTS]   (Management)

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• Effective Small Business Management, 10/E
  Scarborough
  ©2012  |  Prentice Hall  |  Cloth; 888 pp  |  Instock
  ISBN-10: 0132157462  |  ISBN-13: 9780132157469
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  For undergraduate and graduate courses in entrepreneurship and/or small business management.
  
  Discover how to successfully launch and manage a small business.
  
  Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.
  
  This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.
  
  

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©2009  |  Prentice Hall  |  Paper; 1128 pp  |  Instock
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©2009  |  Prentice Hall  |  On-line Supplement  |  Live
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Scarborough
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136028330  |  ISBN-13: 9780136028338
This online resource is available at no cost at http://www.prenhall.com/scarborough.
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Videos on DVD, 9/E
Scarborough
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ISBN-10: 0136028020  |  ISBN-13: 9780136028024
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Companion Website for Effective Small Business Management, 9/E
Scarborough
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136028330  |  ISBN-13: 9780136028338
This online resource is available at no cost at http://www.prenhall.com/scarborough.
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eHRM: An Internet Guide to Human Resource Management
Gowan
©2001  |  Prentice Hall  |  Paper; 49 pp  |  Instock
ISBN-10: 0130912832  |  ISBN-13: 9780130912831
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Companion Website for Effective Small Business Management, 9/E
Scarborough
©2009  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136028330  |  ISBN-13: 9780136028338
This online resource is available at no cost at http://www.prenhall.com/scarborough.
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• Effective Small Business Management, CourseSmart eTextbook, 9/E
  Scarborough, Zimmerer & Wilson
  ©2009  |  Prentice Hall  |  Electronic Book; 928 pp  |  Available
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