Always Learning

Economics, Updated Edition, 2/E
R. Glenn HubbardColumbia University
Anthony P. O'BrienLehigh University

ISBN-10: 0136092055
ISBN-13:  9780136092056

Publisher:  Prentice Hall
Copyright:  2009
Format:  Cloth; 1168 pp
Published:  12/02/2008

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For the two-semester Principles of Economics courses at 4-year & 2-year colleges and universities.

Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

 

The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”


Features

For the two-semester Principles of Economics courses at 4-year & 2-year colleges and universities.


Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

 

The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”

"How are your students' basic problem solving skills?  Are they comfortable with "word problems"?  Do they know where to begin solving an applied economics problem?  Do you find that many of the questions you get are less related to real economics, and more related to a lack of problem-solving skills?"
  • Solved Problems provide models of how to solve an economic problem by breaking it down step-by-step.  Each Solved Problem includes a problem statement, delineated steps to solve the problem, a graph, and a "Your Turn" feature directing students to a related end-of-chapter problem(s) for immediate practice. This keeps students focused on the main ideas of each chapter, and prevents them from getting bogged down due to a lack of basic math or "word problem" skills.  
  • Additional Solved Problems are provided throughout the materials that support the textbook.  Students can access additional, interactive versions at the MyEconLab site and in the print study guide.  Instructors can walk students through solved problems using provided interactive PowerPoint solutions, and/or by utilizing the additional solved problems provided in the Instructors Manual (and tied to the relevant chapters).
  • More Flexible Presentation of Aggregate Demand and Aggregate Supply. We received much positive feedback on our approach to the aggregate demand–aggregate supply model in the first edition.  We also received some recommendations on how to make the discussion more flexible.  Plus, we’ve added a Layered, Full-Color Acetate for the Dynamic AD-AS Model and we have Basic AD-AS Graphs That Make It Possible to Omit Dynamic AD-AS.
"Do your students ask themselves: "Why am I here?  When will I use this information?"  How do you motivate them to see that economics is a dynamic, relevant discipline?"
  • Chapter-Opening Cases about how the economics about to be learned impact a real business (a) set a real context for learning (b) spark students' interest (c) provide a unifying theme for the chapter.  For example, Chapter 3 - "Where Prices Come From: The Interaction of Demand and Supply", opens with a discussion Apple Computers and the Demand for iPods.
  • An Inside Look concludes chapters with a newspaper article illustrating how a key principle taught in the chapter was used by the chapter-opening case company to make a real business decision.  The authors provide an analysis of the article, corresponding graph(s), and Thinking Critically exercises.  For example, the Inside Look of Chapter 3 shows how Apple Computers, utilizing knowledge of supply and demand laws came to produce the iPhone.  Students (a) see how businesses use economics (b) gain a better understanding of the business climate (c) learn to critically read and analyze newspaper articles.
  • Personal Dimension: Economics in Your Life feature in each chapter opener to create a personal dimension to the material for students.  This feature poses questions to students that they can think about, and the end of the chapter the authors answer the questions posed.


New To This Edition

The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”

New! Hubbard/O’Brien offers insight into the Hot Economic issues facing the world TODAY: Chapter 26, “The Fed Responds to the Crisis in the Housing Market”, Chapter 24 “The Economy in 2008:  A Growth Slowdown, Recession, or Stagflation?”, Chapter 27  “Fiscal Policy in Action:  The Tax Rebate of 2008”!  Plus, we've added some all new end-of-chapter problems for each section!

New!  Twenty Updated and Many New Making the Connections features
dealing with such issues as the falling dollar, president-elect trade policies, the role of the 2008 economy on the presidential election, and fiscal policy and the new administration!

New Examples on how the Fed changed its discount policy in 2008 because of problems in the market and a new section in Chapter 26 entitled, “Stability of Financial Markets and Institutions”, which includes all new information about Fed behavior in 2007-2008 in response to the subprime mortgages!

New!  More than 50 different figures and tables have been updated
to reflect the latest data available including data on 2008 gas prices, 2007 data on jobs created and destroyed, World oil prices, 2008 data on tax payments, salaries and the list goes on!


Table of Contents

Part 1:  Introduction  
Ch. 1: Economics:  Foundations and Models
Appendix:  Using Graphs and Formulas
Ch. 2: Tradeoffs, Comparative Advantage, and the Market System 
Ch. 3: Where Prices Come From:  The Interaction of Demand & Supply
Ch. 4: Economic Efficiency, Government Price Setting, and Taxes
Appendix: Quantitative Demand and Supply Analysis
Part 2:  Markets in Action
Ch. 5: Externalities, Environmental Policy, and Public Goods
Ch. 6: Elasticity:  The Responsiveness of Demand and Supply
Part 3:  Firms in the Domestic & International Economies
Ch. 7: Firms, the Stock Market, and Corporate Governance
Appendix:  Tools to Analyze Firms' Financial Information
Ch. 8: Comparative Advantage and the Gains from International Trade
Appendix:  Multinational Firms
Part 4:  Microeconomic Foundations:  Consumers and Firms
Ch. 9: Consumer Choice & Behavioral Economics
Appendix:  Indifference Curves
Ch. 10: Production, Technology, and Costs
Appendix:  Isoquants and Isocosts
Part 5:  Market Structure and Firm Strategy
Ch. 11: Firms in Perfectly Competitive Markets
Ch. 12: Monopolistic Competition:  The Competitive Model in a More Realistic Setting
Ch. 13: Oligopoly:  Firms in Less Competitive, Markets
Ch. 14: Monopoly and Antitrust Policy 
Ch. 15: Pricing Strategy
Part 6:  Markets for Factors of Production
Ch. 16: The Markets for Labor and Other Factors of Production 
Part 7:  Information, Taxes, and the Distribution of Income
Ch. 17: The Economics of Information
Ch. 18: Public Choice, Taxes, and the Distribution of Income
Part 8:  Macroeconomic Foundations and Long-Run Growth
Ch. 19: GDP: Measuring Total Production and Income 
Ch. 20: Unemployment & Inflation 
Ch. 21: Economic Growth, the Financial System, and Business Cycles 
Ch. 22: Long-Run Growth: Sources & Policies
Part 9:  Short-Run Fluctuations
Ch. 23: Output & Expenditure in the Short Run
Appendix:  The Algebra of Macroeconomic 
Equilibrium  
Ch. 24: AD/AS Analysis 
Appendix:  Macroeconomic Schools of Thought
Part 10:  Monetary and Fiscal Policy
Ch. 25: Money, Banks, and the Federal Reserve System
Ch. 26: Monetary Policy 
Ch. 27: Fiscal Policy
Appendix:  A Closer Look at the Multiplier
Ch. 28: Inflation,Unemployment, & Federal Reserve Policy
Part 11:  The International Economy
Ch. 29: Macroeconomics in an Open Economy
Ch. 30: The International Financial System
Appendix:  The Gold Standard and the Bretton Woods System


Previous Edition(s)

  • Economics, 2/E
    Hubbard & O'Brien
    ©2008  |  Prentice Hall  |  Cloth; 1168 pp  |  Out of Print
    ISBN-10: 013600332X  |  ISBN-13: 9780136003328
    Brief Description  |  More Info



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Author Bios

Glenn Hubbard policymaker, professor, and researcher.

R.Glenn Hubbard is the Dean and Russell L. Carson Professor of Finance and Economics in the Graduate School of Business at Columbia University and Professor of Economics in Columbia’s Faculty of Arts and Sciences. He is also a research associate of the National Bureau of Economic Research and a director of Automatic Data Processing, Black Rock Closed-End Funds, Dex Media, Duke Realty, KKR Financial Corporation, and Ripplewood Holdings. He received his Ph.D. in economics from Harvard University in 1983. From 2001–2003, he served as Chairman of the White House Council of Economic Advisers, and from 1991–1993, he was Deputy Assistant Secretary of the U.S. Treasury Department. Glenn Hubbard’s fields of specialization are public economics, financial markets and institutions, corporate finance, macroeconomics, industrial organization, and public policy. He is the author of more than 90 articles in leading journals, including the American Economic Review, Journal of Finance, Journal of Financial Economics, Journal of Political Economy, Journal of Public Economics, Quarterly Journal of Economics, RAND Journal of Economics, and Review of Economics and Statistics. His research has been supported by grants from the National Science Foundation, the National Bureau of Economic Research, and numerous private foundations.

 

Tony O’Brien award-winning professor and researcher.

Anthony Patrick O’Brien is a professor of economics at Lehigh University. He received his Ph.D. from the University of California, Berkeley, in 1987. He has taught principles of economics for more than 15 years, in both large sections and small honors classes. He received the Lehigh University Award for Distinguished Teaching. He was formerly the director of the Diamond Center for Economic Education and was named a Dana Foundation Faculty Fellow and Lehigh Class of 1961 Professor of Economics. He has been a visiting professor at the University of California, Santa Barbara, and the Graduate School of Industrial Administration at Carnegie Mellon University. Anthony O’Brien’s research has dealt with such issues as the evolution of the U.S. automobile industry, the sources of U.S. economic competitiveness, the development of U.S. trade policy, the causes of the Great Depression, and the causes of black–white income differences. His research has been published in leading journals, including the American Economic Review, the Quarterly Journal of Economics, the Journal of Money, Credit, and Banking, Industrial Relations, and the Journal of Economic History. His research has been supported by grants from government agencies and private foundations. In addition to teaching and writing, Anthony O’Brien also serves on the editorial board of the Journal of Socio-economics.

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