Always Learning

E-Business (R)evolution, The: Living and Working in an Interconnected World, 2/E
Daniel Amor

ISBN-10: 0130670391
ISBN-13:  9780130670397

Publisher:  Prentice Hall
Copyright:  2002
Format:  Paper; 912 pp
Published:  12/14/2001
Status: Instock


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Description

For all students of business and technology interested in next-generation electronic commerce, pervasive computing, customer relationship management, and related issues.

In The E-business (R)evolution, Second Edition, Daniel Amor has thoroughly updated this e-Business briefing, teaching the lessons of the dot-com crash, and offering fresh insight into every facet of e-Business technology and operations. From B2B to B2C, CRM to pervasive computing, Amor presents real business cases, practical strategies, and expert implementation guidance—giving readers a complete blueprint for e-Business success.


Features

  • NEW - Revised and enhanced applications coverage—Includes extensive new coverage of CRM/eCRM, content management, and knowledge management technologies.
    • Shows students how e-Business technologies have evolved, and how companies are now using them for competitive advantage. Ex.___

  • NEW - Enhanced infrastructure coverage—Presents detailed, up-to-date information on back-end integration, payment systems, and security.
    • Addresses the “behind-the-scenes” infrastructure issues that will make or break even the most promising e-Business initiatives. Ex.___

  • NEW - Next-generation technology previews—Includes up-to-the-minute previews of tomorrow's pervasive computing, wearable computing, and home automation solutions.
    • Helps students anticipate the future of e-Business and identify new opportunities for future exploitation. Ex.___

  • Detailed Startup Success Checklist—Brings together today's leading e-Business success factors in a concise, easy-to-use format.
    • Helps students quickly identify the key attributes of a successful e-Business, and effectively evaluate and refine their own ideas and business cases. Ex.___

  • Comprehensive B2B and B2C coverage—Covers e-Business technology, business cases, architecture, applications, and much more.
    • Gives students a single source for insight into virtually every facet of e-Business. Ex.___

  • Eight chapter-length “stories” illuminating next-generation e-Business —Brings next-generation e-Business applications to life through narrative scenarios, each presented with specific technical solutions and business cases.
    • Helps students understand how e-Business technologies can be translated into successful applications. Ex.___

  • In-depth coverage of e-Business architecture—Presents every e-Business component and architectural approach, including Internet-, intranet- and extranet-based applications, client software, middleware, and back-end technologies.
    • Shows how to ensure that e-Business applications have a sound architectural foundation for growth and evolution. Ex.___


New To This Edition

  • Revised and enhanced applications coverage—Includes extensive new coverage of CRM/eCRM, content management, and knowledge management technologies.
    • Shows students how e-Business technologies have evolved, and how companies are now using them for competitive advantage. Ex.___

  • Enhanced infrastructure coverage—Presents detailed, up-to-date information on back-end integration, payment systems, and security.
    • Addresses the “behind-the-scenes” infrastructure issues that will make or break even the most promising e-Business initiatives. Ex.___

  • Next-generation technology previews—Includes up-to-the-minute previews of tomorrow's pervasive computing, wearable computing, and home automation solutions.
    • Helps students anticipate the future of e-Business and identify new opportunities for future exploitation. Ex.___


Table of Contents



Foreword By Paolo Glisenti.


Introduction.

I. THE FOUNDATION.

1. Introduction to Internet Business.

Being Online. Defining E-Business. Reasons for Going Online. Differentiating between E-Business Categories. Using the New Paradigm of E-Business.

2. Preparing the Online Business.

Competitor Analysis on the Internet. The Fourth Channel. Paradigms in the New Economy. Return on Investment. Driving Business Process Reengineering. Designing, Developing, and Deploying the System.

3. Selecting the Technology.

Internet Networking. Exploring the IT Infrastructure. Deciding on the Enterprise Middleware. Choosing the Right Enterprise Applications. Building the E-Business Applications. Speeding up the Internet.

4. Avoiding Legal Issues.

Global Contracts. The Web Site. Encryption Algorithms. Developing a Dark Site.

5. Marketing Strategies on the Web.

Internet Marketing Technologies. Web Design. Attracting Visitors to Your Site. Virtual Societies. Localization. Promoting Your E-Business. Banner Ad Campaigning. Online Measurement. One-to-One Marketing. Direct Marketing. Choosing the Right ISP.

II. E-BUSINESS APPLICATIONS.

6. Search Engines and Portals.

Searching the Internet. The Future of Searching. Intelligent Network Agents. Portal Sites.

7. Shopping and ORM Solutions.

Online Shopping. Shopping Solutions. Implications of the New Economy. Electronic Software Distribution. Configurator Tools. Auctioning on the Internet. Operational Resources Management. Joining the Shopping and ORM Solutions.

8. Supporting E-Business Components.

Content Management Systems. Customer Relationship Management. Knowledge Management Systems.

9. Interactive Communication Experiences.

The Basics. Moderating Online Meetings. Internet Chat Solutions. Peer-to-Peer Technologies. Internet-Based Trainings.

III. INTERNET TECHNOLOGIES.

10. Comparing Web Technologies.

Finding the Right Browser. The Hypertext Markup Language. The Dynamic Web. Dynamic Server Concepts. Web Application Servers. The Extensible Markup Language. Plug-ins. JavaScript.

11. Security on the Internet.

Creating a Security Strategy. Cryptographic Tools. Applications of Cryptology. Privacy on the Internet. Fighting Virus and Hoax Virus Warnings. Conflicts in the Information Age. Client-based Security. Server-based Security.

12. Dealing with Java.

Introducing Java. Java Foundation Classes. Jini. JavaBeans. InfoBus. Resolving Possible Java Issues. Avoiding the Java Wars. The Future of Java Computing.

13. Imaging on the Internet.

Image Business. Image Concepts. The FlashPix Format. QuickTime VR. VRML. Comparing Imaging Technologies. The Future of Imaging.

14. Paying Via the NET.

The Payment Business. Fraud on the Internet. Example Business Cases. Postpaid Payment Systems. Instant-paid Payment Systems. Prepaid Payment Systems. Comparing Payment Technologies. The Future of Payment.

IV. THE PRESENT FUTURE.

15. The Open Source Community.

Information Wants to Be Free. Free Software Projects. Open Source Projects. Moving Your Company from Products to Services. Introduction to Open Hardware. Outlook into the Future.

16. Pervasive Computing.

Internet Services. Programming Models. Device-to-device Communication. Information Exchange. Service Broadcasting. The Vision. Comparison of Pervasive Computing Technologies. The Future of Pervasive Computing.

17. Beyond Pervasive Computing.

Technical Outlook on the Future. Looking into the Future of Business. The Societal Impact.

A: Glossary of E-Business Terms.

B: Example Internet Business Architecture.

The Business Idea. Marketing on the Web. Implementation of the Service. Outlook into the Future.

C: Useful Web Addresses.

Business. Comics. Computers. Fun. Hacking-Related Sites. Internet Organizations. Mailing Lists. News. Search Engines. Software Development.

D: Internationalization of Web Sites.

Introduction. Bad Habits. ISO 8859 and Unicode. ISO 639 Language Codes. International URLs.

E Dot.Com Death Analysis.

Introduction. Dot.Com Failures. Successful Examples. The Future.

Subject Index.



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Author Bios

DANIEL AMOR, chief technologist, e-commerce for Hewlett-Packard in Germany, is also author of Internet Future Strategies: How Pervasive Computing Services Will Change the World. He is currently involved in several enterprise-class e-business projects for Hewlett-Packard throughout Europe and the Middle East.


Backcover Copy

The worldwide e-business bestseller...updated for the next phase of the revolution!

From strategy to tactics, technology to operations, The E-business (R)evolution is the world's #1 e-Business briefing for every executive, entrepreneur, and planner. Now, Daniel Amor has thoroughly updated this global best-seller, reflecting the seismic changes in the e-Business marketplace and showing how to profit from the lessons of the dot-com crash. Amor offers fresh insights into every facet of doing business on the Web—B2B, B2C, and beyond. Through real-world examples and business cases, you'll learn how to:

  • Strengthen the business foundations underlying your e-Business initiative
  • Tie technology to your enterprise goals
  • Architect tomorrow's robust, scalable e-Business infrastructures
  • Integrate Web-based applications, client software, middleware, and back-end systems
  • Leverage new CRM/eCRM, content management, and knowledge management technologies
  • Anticipate and plan for the impact of pervasive computing, open source, and other key trends

Daniel Amor's The E-business (R)evolution, Second Edition: it's your complete, up-to-the-minute blueprint for delivering on the promise of e-Business—and the profit.

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