Prentice Hall and CultureQuest^TM have partnered to bring you the most culturally rich content for your International Business course. CultureQuest^TM, a leading global provider of multimedia tools on cultures, countries, and business topics, brings this information to life in a meaningful and engaging way. Together, Prentice Hall and Culture quest provide our adopters access to a unique and active cross cultural learning experience.

Countries & Regions

Brazil            China                    France
Germany      Hong Kong           Italy
Japan           Latin America       Mexico
Singapore    South Africa          Switzerland
UK                U.S.A.

Topics Covered

Each country program covers more than 70 topics that include:

·         Local culture — values and customs, religions, demographics, history, government

·         Doing business — networking, developing business relationships, negotiating, management and decision-making styles, risk-taking philosophies, women in business

·         Work interactions — greetings, business card exchanges, conducting meetings, managing employees

·         Protocol — the do's and don'ts of professional and social behavior

·         Travel tips — getting around, currency, emergency needs, safety

Through vivid visuals, narration, and interactivity, you can see and hear local sights and sounds and walk through business situations you're likely to experience.

·       See local offices, business centers, transportation, and restaurants through up-to-date footage

·       Hear engaging narration that explains not only what the local businesspeople do, but why

·       Get involved

·         Observe key business interactions

·         Take self-tests and create customized notes for easy reference while in-country

·         Navigate easily through the user-friendly program to find the information you need

Because you can experience countries firsthand through our programs' interactive features, your retention increases and you get an in-depth understanding of the local culture.

Our content is produced by teams of highly trained professionals with considerable experience in business, cross-cultural research, education, journalism, and product development. We draw upon country experts from around the globe.

·            Proprietary – created by teams of seasoned country specialists living around the world

·         Premium quality, accurate, and engaging

·         Unbiased and globally focused

Our unique approach to content development ensures a balanced approach to country and culture information.

To view a demo, please visit: http://www.prenhall.com/culturequest/demo

Access to CultureQuest content is available at a nominal cost with any Prentice Hall textbook. Please contact your local Prentice Hall representative for more information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.