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Crafting Multimedia Text: Websites and Presentations (NetEffect), CourseSmart eTextbook
Barbara MoranSan Francisco State University and San Mateo Community College District

ISBN-10: 0131288962
ISBN-13:  9780131288966

Publisher:  Prentice Hall
Copyright:  2005
Format:  Electronic Book; 256 pp
Published:  09/17/2004
Status: Available


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CourseSmart eTextbooks are a creative digital solution that offers the freedom and convenience of online, offline, and mobile access using a single platform. With a CourseSmart eTextbook, students can:

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    • save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online for a significant discount off the suggested list price of the print text.

For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com (for customers in U.S. and Canada) or www.coursesmart.co.uk (for customers in Europe, Middle East, and Africa).



This product is an alternate version of:
Moran,  Crafting Multimedia Text: Websites and Presentations (NetEffect)


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  • CourseSmart eTextbooks offer study advantages no print textbook can match. Students can search the entire text for key concepts; they can navigate easily to a page number, reading assignment, or chapter; they can bookmark important pages, sections, or chapters for quick review at a later date. With a CourseSmart eTextbook, students enjoy these key features:

     

      • NEW offline access functionality¿Now, instructors and students using CourseSmart have the freedom and convenience of online, offline and mobile access using a single platform.

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Table of Contents



 1. What is Multimedia Writing?


 2. Why Are Words Important?


 3. Traditional Writing vs. Multimedia Writing.


 4. Creating Your Content.


 5. Make Your Words Work.


 6. Writing With Style.


 7. Words As Graphic Elements.


 8. Formatting Text in a Multimedia Environment.


 9. Special Considerations for Websites.


10. Special Considerations for Visual Presentations.


Appendix.


Great (Writer-Friendly) Software for Websites and Presentations.


Finding Help Along the Way.


Glossary.


Chapter Answers.



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Author Bios

Barbara Moran spent 20 years in "mainstream news" (as editor of a city magazine and a weekly newspaper, on-air radio news reporter, and staff writer for San Diego Union and Atlanta Constitution). In 1989, she left traditional media to become part of the new Web-based media. She worked for two search engines as an online editor, and she has freelanced extensively online. She wrote The Internet Directory for Kids & Parents (IDG Books) and contributed a chapter on multimedia writing to English for Careers: Business, Professional, and Technical by Leila Smith (Prentice Hall). Founder/ editor of her own K-12 educational Website (www.specialspecies.com), Ms. Moran serves as a communications consultant and teaches Internet-, computer-, and communications-related subjects at the college level (at San Francisco State University and San Mateo Community College District). She has her B.A. in telecommunications from Kent State University and her master's in instructional technology from the School of Education at San Francisco State University. To contact her consulting service, email msbmoran@yahoo.com.

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