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Contemporary Visual Merchandising, 5/E
ISBN-10: 0135007615
ISBN-13: 9780135007617
Publisher: Prentice Hall
Copyright: 2011
Format: Paper; 360 pp
Published: 02/16/2010
Status: Instock
Customers outside the U.S., click here.
Description
For courses in visual merchandising and display techniques, fashion promotion, and fashion merchandising.
The trusted visual merchandising resource for students and professionals alike, this book introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.
Features
For courses in visual merchandising and display techniques, fashion promotion, and fashion merchandising.
The trusted visual merchandising resource for students and professionals alike, this book introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.
Hallmark Features
Covers all areas of visual merchandising for a wide spectrum ofretailers—covers both fashion apparel as well as other retail environments
- Gives students comprehensive insights into all the visual merchandising tools available to them, including point-of purchase displays; retail graphics and signage, and much more.
Emphasizes the fundamental principles of good design—covers color, lighting, props, materials, and all aspects of facilities design, including exteriors, interiors, and fixtures.
- Systematically prepares students for all the visual merchandising challenges they are likely to face, regardless of the environment or retail field they’re working in.
Demonstrates how to take ideas from “promising concept” to completed, highly effective visual presentation—see Chapters 3, 17, 18.
- Clearly illuminates all the stages and processes involved in visual merchandising, and helps students understand how these stages and processes come together in developing realistic, cost-effective solutions.
Presents illustrations and visuals from retailers of all sizes—includes a wide range of contemporary examples, many of them new
- Gives students the breadth of understanding they need to create and implement visual merchandising solutions of widely varying space, scope, and size.
Offers “In the News” articles, Company Profiles, and “Terms of the Trade” sidebars—links visual merchandising theory to real-world practice, and connects practice to business strategy
- Presents dozens of relevant examples that link theory and techniques to real-world visual merchandising examples students will be interested in — or will have experienced themselves.
Provides diverse assignment material and pedagogical support—provides extensive end-of-chapter review, “key points” summaries, discussion questions, exercises, case problems, Internet exercises, and projects
- Gives students multiple opportunities to practice, gain additional insight, perform independent research, and deepen their mastery
DVD contains additional illustrations and information—Provides extensive, valuable supplementary content
- Gives students the opportunity to see even more examples and learn even more techniques
New To This Edition
New! All-new chapter on addressing multicultural consumer needs through visual merchandising- Explains why yesterday’s displays may not serve the needs of today’s multicultural consumers.
- Introduces creative new ways to address multicultural markets visually.
New! Detailed coverage of “green” visual merchandising
- Responds to the powerful new trend towards “green business.”
- Explores the retailing industry’s growing commitment to improving the environment.
- Helps students create visual merchandising solutions that are friendlier to the environment.
Updated examples throughout
- Reflects the latest best practices and today’s most innovative solutions.
Includes expanded 24-page color section
- Contains a 50% larger full-color section showing many of today’s most exciting and successful visual merchandising solutions.
Table of Contents
1. The Visual Merchandising Concept in a Contemporary Environment
2. Addressing Multicultural Consumer Needs through Visual Merchandising
3. Planning and Developing Visual Presentations
4. Facilities Design: Exteriors, Interiors, and Fixturing
5. Environment Design Direction and Going Green
6. Mannequins and Other Human Forms
7. Materials, Props, and Tools of the Trade
8. Principles of Design
9. Color: Fundamental Concepts and Applications
10. Lighting: Dramatizing the Selling Floor and Display Areas
11. Themes and Setting for Windows and Interiors
12. Energizing the Specialty Boutique
13. Signage: The Tool That Tells A Story
14. Graphics in the Retail Environment
15. Point-of-Purchase Display
16. Display Windows as Setting for “Consumer Theater”
16. Execution of a Visual Display
18. Creating the Overall Concept: From Conception to Completion
19. Promotion’s Other Components: Advertising, Special Events, and Publicity
Previous Edition(s)
Diamond & Diamond
©2007 | Prentice Hall | Paper; 384 pp | Out of Stock
ISBN-10: 0131730037 | ISBN-13: 9780131730038
Brief Description | More Info
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Diamond
©2011 | Prentice Hall | Electronic Book; 360 pp | Available
ISBN-10: 0131745220 | ISBN-13: 9780131745223
Brief Description | More Info | Students, buy access
Pearson
©2010 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0135094976 | ISBN-13: 9780135094976
More Info
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