This site (www.prenhall.com/kotler) offers students valuable resources, including two quizzes per chapter, at no additional charge. The Concept Check Quiz is to be administered prior to reviewing the chapter, in order to assess students’ initial understanding. The Concept Challenge Quiz is to be administered after studying the chapter, allowing the students to determine the areas they need to review further. Also featured is the text glossary, as well as a link to Case Pilot.  Case Pilot is a one-of-a-kind interactive tool that helps students develop the fundamentals of case study analysis. Three sample cases from the high-technology, service, and consumer product sectors enable students to write problem statements, identify key marketing issues, perform SWOT analysis, and develop solutions.

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