Always Learning

Companion Website for Principles of Marketing, 11/E
Philip Kotler

ISBN-10: 0131268740
ISBN-13:  9780131268746

Publisher:  Prentice Hall
Copyright:  2006
Format:  On-line Supplement
Published:  05/27/2005
Status: Live



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This site (www.prenhall.com/kotler) contains two student quizzes per chapter.  The Concept Check Quiz is to be administered prior to reviewing the chapter, in order to assess the students’ initial understanding.  The Concept Challenge Quiz is to be administered after reviewing the chapter.  Also featured is the text glossary, plus a link to the new Instructor’s Resource Center.



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