Common Culture, 6/E
ISBN-10: 0205645771
ISBN-13: 9780205645770
Publisher: Longman
Copyright: 2010
Format: Paper; 656 pp
Published: 02/12/2009
Description
This efficient popular culture reader helps students develop critical and analytical skills and write clear prose while immersing themselves in subjects they find interesting: advertising, television, popular music, technology, sports, and movies.
Features
Broad Treatment of Themes and Focused Topical Clusters — provides a broad grounding in the chapter theme plus a sharp focus on sub-topics within each chapter.
Varied Readings-- demonstrate a range of rhetorical approaches, such as exposition, analysis, and argumentation, while offering a range of levels of sophistication and difficulty in terms of content and style.
Reading and Writing about Popular Culture–Chapter One explains how to analyze readings about popular culture and takes students through the process of writing academic essays in response to texts and images. Includes sample student paper and explanation of research and MLA citation.
Varied Writing Prompts–focus on surface meaning, critical thinking and rhetorical concerns for each reading, followed by an in-depth writing assignment. Chapters end with broader writing prompts, internet activities and visual analysis items.
New To This Edition
Twenty New Readings--including selections on social networking sites, video gaming, infotainment and other current topics.
Four New Topical Clusters–on infotainment, social networking sites, film makers, and games. Other clusters are thoroughly revised.
Table of Contents
Common Culture 6/e
Table of Contents
Chapter 1. Reading and Writing About American Popular Culture
What Is Popular Culture?
Why Study Popular Culture?
Active Reading
Strategies for Actively Reading a Text
An Active Reading Casebook: Three Selections About Barbie
Preparing to Read
Reading and Annotating
Barbie’s Shoes, Hilary Tham
Re-reading
Reviewing
Reading Pop Cultural Criticism
The Indignation of Barbie, John Leo
Reading Academic Analysis
Seen Through Rose-Tinted Glasses”: The Barbie Doll in American Society, Marilyn Ferris Motz
Reading Images
Preparing to Read
Reading and Annotating
Re-reading
Reviewing
The Writing Process
Prewriting
Freewriting
Clustering
Outlining
Drafting
Thesis and Thesis Statement
Opening Paragraphs
Supporting Paragraphs
Evidence
Conclusions
Distancing
Revising
Revision Checklist
Writing Research on Popular Culture
Modern Language Association Documentation Format
American Psychological Association Documentation Format
Sample Student Essay
Role-Model Barbie: Now and Forever?, Carolyn Muhlstein
Chapter 2. Advertising
“The Cult You’re In,” Kalle Lasn.
“Salespeak,” Roy Fox.
“Advertising’s Fifteen Basic Appeals,” Jib Fowles.
“How Advertising Informs to Our Benefit,” John E. Calfee.
Gender in Advertising
“You’re Soaking In It,” Jennifer L. Pozner
“Beefcake and Cheesecake: Insights for Advertisers,” Marilyn Y. Jones, Andrea J.S. Stanaland, and Betsy D. Gelb.
Chapter 3. Television
“Life According to TV,” Harry Waters.
“Television Addiction Is No Mere Metaphor,” Robert Kubey and Mihaly Csikszentmihalyi.
“Watching TV Makes You Smarter,” Steven Johnson.
“Gin, Television, and Social Surplus,” Clay Shirkey.
Infotainment
"Losing Our Religion," Russell Peterson.
"Amusing Ourselves to Death with Television News: Jon Stewart, Neil Postman, and the Huxleyan Warning," Gerald J. Erion.
“’Fake’ News versus ‘Real’ News as Sources of Political Information: The Daily Show and Postmodern Political Reality,” Jeffrey P. Jones.
Chapter 4. Popular Music
Is Hip-Hop Dead?
“Rap and Race: It’s Got a Nice Beat, But What About the Message?” Rachel E. Sullivan.
“The Miseducation of Hip-Hop,” Evelyn Jamilah.
“5 Things that Killed Hip-Hop,” J-Zone.
Music and Contemporary Culture
"The Money Note: Can the Record Business Be Saved?" John Seabrook.
“Take those old records off the shelf: youth and music consumption in the postmodern age,” David Hayes.
"Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Music, Ian Inglis.
“In Perfect Harmony: Popular Music and Cola Advertising,” Bethany Klein.
Chapter 5. Technology
“Beyond Borders,” Robert Samuels.
“The Judgment of Thamus,” Neil Postman. Technopoly: The Surrender of Culture to Technology. (New York: Vintage, 1993): pp. 4-20.
Applications
1. Gaming
"The Labor of Fun: How Video Games Blur the Boundaries of Work and Play," Nick Yee.
"Good Video Games, the Human Mind, and Good Learning," James Paul Gee.
2. Facebook, MySpace, and Social Networking
“You have been poked: Exploring the uses and gratifications of Facebook among emerging adults,” Brett A. Bumgarner.
“Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life,” danah boyd.
Chapter 6. Sports and Games
Sport, Stars, and Society
“Life on the Edge,” William Dowell and the Editors of Time Magazine.
“Champion of the World,” Maya Angelou.
“The Unbeautiful Game,” Adam Gopnik.
“Discipline and Push-Up: Female Bodies, Femininity and Sexuality in Popular Representations of Sports Bras,” Jaime Schultz.
“Fields of Broken Dreams,” Marcos Breton.
Games We Play
“Jack of Smarts: Why the Internet Generation Loves to Play Poker,” Justin Peters.
McPhee, John. “The Search for Marvin Gardens.”
“The Meaning of Life.” Jill Lepore.
“Fixing Kids’ Sports,” Peter Cary, Randy Dotinga, and Avery Comarow.
Chapter 7. Movies
Film and American Culture
“The Way We Are,” Sydney Pollack.
“The Politics of Moviemaking,” Saul Austerlitz.
“Fight Club: A Ritual Cure for the Spiritual Ailment of American Masculinity,” Jethro Rothe-Kushel.
“Raising the Dead,” Kyle Bishop.
Apatow and Tarantino: Two Contemporary Filmmakers
“A Fine Romance,” David Denby.
“Freaks, Geeks, and Mensches,” Alex Wainer.
“Pulp Fiction,” Alan Stone.
“She’ll Kill Bill While You Chill,” Thomas de Zengotita.
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