Business Essentials, 6/E
ISBN-10: 0132287854
ISBN-13: 9780132287852
Publisher: Prentice Hall
Copyright: 2007
Format: Paper; 544 pp
Published: 10/02/2006
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Description
For Introduction to Business courses.
Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.
Features
For Introduction to Business courses.
Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.
How do you help students see that studying business is relevant to their own lives?
The Business Prologue defines a framework of four ways to look at business- as an employee, as an owner or a boss, as a customer, or as an investor- to help students understand the relevance of the study of business to their own lives. The framework is referred to throughout the text, where appropriate, to further relate the study of business to students' own lives.
“What’s In It for Me?”- Opening each chapter, this section highlights the key aspects of the chapter and illustrates how these concepts are relevant to students' future careers in business.
OTHER KEY POINTS OF DISTINCTION:
How do your students check their understanding of the material they are learning?
Self-Check Questions appear at three points during each chapter, allowing students to check their understanding of a concept before moving on to the next topic. The answers to these questions are located in the back of the book.
How do you bring business examples into the course to give students more applied practice?
Building Your Business Skills activities are extended business problems presented throughout the text that ask students to use their critical thinking and problem-solving skills..
Video Exerices give students the opportunity to see how real business people apply concepts to help them in their daily lives.
How do your bring ethics into your course?
Exercising Your Ethics allows students to explore ethical dilemmas and use critical thinking skills to solve them.
Team Exercises can be found in each chapter to give students the experience of working collaboratively to tackle ethics issues.
How do you cover leadership in your course?
Chapter 9 is a new chapter on leadership and decision-making. This chapter covers the most up-to-date leadership approaches, discussing such topics as strategic leadership, ethical leadership, virtual leadership, examining leaders as coaches, as well as gender and cross-cultural issues in leadership.
How do you cover the changes in business due to IT in your course?
Chapter 13 is an all new chapter covering the effect of IT on business. This chapter explores not only the effects of IT, but also the IT resources have and the threats and challenges that these resources present.
How do you cover entrepreneurship and intrapreneurship in your course?
Entrepreneurship and New Ventures boxes have been extensively updated.
This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.
New To This Edition
How do you help students see that studying business is relevant to their own lives?
NEW! The Business Prologue defines a framework of four ways to look at business- as an employee, as an owner or a boss, as a customer, or as an investor- to help students understand the relevance of the study of business to their own lives. The framework is referred to throughout the text, where appropriate, to further relate the study of business to students' own lives.
NEW! Each chapter opens with a “What’s In It for Me?” section that highlights the key aspects of the chapter, and how these concepts are relevant to students' future careers in business.
How do your bring ethics into your course?
Exercising Your Ethics allows students to explore ethical dilemmas and use critical thinking skills to help solve them.
NEW! Team Exercises have been added to each chapter to give students the experience of working collaboratively to tackle ethics issues.
How do you cover leadership in your course?
NEW! A new chapter on leadership and decision-making has been added to the book. This chapter covers the most up-to-date leadership approaches, discussing such topics as strategic leadership, ethical leadership, virtual leadership, examining leaders as coaches, as well as gender and cross-cultural issues in leadership.
How do you cover the changes in business due to IT in your course?
NEW! An all new chapter covering the effect of IT on business has been added to the book. This chapter explores not only the effects of IT, but also the IT resources have and the threats and challenges that these resources present.
How do you cover entrepreneurship and intrapreneurship in your course?
NEW! All of “Entrepreneurship and New Ventures” boxes have been extensively updated.
Table of Contents
Prologue: Setting the Stage
Part I: The Contemporary Business World
Chapter 1: The U.S. Business Environment
Chapter 2: Ethics and Social Responsibility in Business
Chapter 3: Entrepreneurship and Business Ownership
Chapter 4: The Global Context of Business
Part II: The Business of Managing
Chapter 5: Managing the Business Enterprise
Chapter 6: Organizing the Business Enterprise
Chapter 7: Managing Operations and Improving Quality
Part III: People in Organizations
Chapter 8: Motivation and Satisfaction
Chapter 9: Leadership and Decision Making
Chapter 10: Human Resources and Labor Relations
Part IV: Principles of Marketing
Chapter 11: Marketing Processes, Consumer Behavior, and Products
Chapter 12: Pricing, Distributing, and Promoting Products
Part V: Managing Information
Chapter 13: Doing Business with Information Technology
Chapter 14: The Role of Accountants and Accounting Information
Part VI: Financial Issues
Chapter 15: Money and Banking
Chapter 16: Securities and Investments
Appendices
Appendix I: Financial Risk and Risk Management
Appendix II: The Legal Context of Business
Appendix III: Personal Finance
Answers to Self-Check Questions/Notes, Sources, and Credits/Glossary/Name, Company, Product Index/Subject Index
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