Always Learning

Analyzing E-Commerce and Internet Law Interactive Workbook
J. Dianne Brinson, Ladera Press
Benay Dara-Abrams, Dara-Abrams Ventures
Drew Dara-Abrams, Dara-Abrams Ventures
Jennifer Masek, Stanford University
Ruth McDunn, Stanford University
Bebo White, Stanford Linear Accelerator Center, Stanford University

ISBN-10: 0130858986
ISBN-13:  9780130858986

Publisher:  Prentice Hall
Copyright:  2001
Format:  Paper; 576 pp
Published:  04/10/2001
Status: Instock


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Description

Appropriate for advanced Internet/World Wide Web courses; assumes some background in the web/internet technologies.

  • The advanced series is designed to provide individuals with more in-depth knowledge and proficiencies in the technical, content management, and business management arenas.
  • This user friendly advanced series identifies the issues surrounding the key Internet/WWW areas, evaluates those issues, and provides recommendations and solutions for implementation.


Features

  • Written in a lively, non-intimidating tone.
  • Encourages students to think like working professionals.
  • Challenges students by offering real-world examples similar to those experienced by a working pro.
  • Supporting web-site, with sample code.
  • HTML versions of the material are available—Through Prentice Hall's Custom Publishing Program, the WOW-certified Study Guides will be made customizable.
  • Endorsed by the World Organization of Webmasters—A non-profit organization dedicated to the education and certification of web professionals.


Table of Contents



From the Editor.


Executive Foreword.


Introduction.


About the Authors.


1. Intranets.

Intranet Basics. Intranet Management. Strategic Intranets. Intranet Components. Intranet Technical Decisions. Intranet Policies. Intranet Budgets. Intranet Pilot.



2. Extranets.

Extranet Basics. Extranet Business Strategies. Extranet Architecture and Components. Extranet Security. Extranet Business Relationships. Extranet Budget. Extranet Communities.



3. Internet Usage.

Internet Organizational Plan. Internet Business Strategy. Internet Budget. Moving to the Web.



4. Legacy Systems Integration.

Evaluating Legacy Systems. Frontend Integration. Business Services Integration. Backend Integration. Legacy Application.



5. Electronic Commerce Strategy.

Electronic Commerce Basics. Business-to-Consumer Electronic Commerce. Supply Chain Management.



6. Electronic Commerce Tools.

Public Key Infrastructure (PKI). Secure Sockets Layer (SSL) and Secure Electronic Transaction (SET). Electronic Commerce Component-Based Architectures. Electronic Commerce Solutions.



7. Getting Started Managing Your Web Site.

Understanding Your Organization. Establishing a Web Site Mission. Evaluating Your Audience.



8. Site Maintenance.

Site Integrity and Linkrot. Site Management Tools. Backing UP.



9. Site Traffic.

Log File Analysis. Obtaining Feedback.



10. Growth, Revision, and Migration.

Accommodating Growth. When to Revise. Site Migration.



11. Getting Started on the Web.

Domain Names and URLs. Launching a Web Site. Publicizing a Web Site.



12. Advanced Features and Accessibility.

Advanced Web Site Features, or Adding Bells and Whistles. Making Web Sites Accessible to All Users, Machines, and Browsers.



13. Copyright Law Basics.

How Copyright Protection is Obtained. The Copyright Owner's Rights. Copyright Law Ownership Rules.



14. Steering Clear of Copyright Infringement.

An Analysis for Avoiding Copyright Infringement. The Licensing Process.



15. Other Important Laws.

Patents, Trademarks, and Trade Secrets. The Laws of Privacy, Publicity, and Defamation Law.



16. System Operator Liability for Copyright Infringement by Users.

The Online Copyright Infringement Liability Limitation Act.



17. Web Development Agreements.

Contracts Law. Important Legal Issues in Web Development Agreements.



18. Linking, Framing, Caching, and Meta Tags.

Legal Implications of Linking and Framing. Legal Implications of Caching and Meta Tags.



19. Web Site Terms of Use and Clickwraps.

Typical Provisions for Web Site Terms of Use. Clickwraps.



20. Domain Names.

Registering Domain Names. Cybersquatting Law.



Appendix: Answers to Self-Review Questions.


Index.



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Sample Chapter

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Author Bios

J. DIANNE BRINSON teaches Internet law at the Internet Education Institute at San Jose State University's Professional Development Center and is a former member of the Executive Committee of the Intellectual Property Section of the State Bar of California. BENAY DARA-ABRAMS is CEO of BrainJolt.com, which provides consulting, and development of Web-based software for education. She is also the designer of the Web-based Online Adaptive Learning Environment.

DREW DARA-ABRAMS is CTO of BrainJolt.com. He has designed and taught classes on Internet, Web design, programming, and advanced topics in computers to both adults and children.

JENNIFER MASEK is Director of Content for Hotpaper.com, a San Francisco-based Application Service Provider.

RUTH A. McDUNN is Web Information Manager and Publishing and New Media Specialist at the Stanford Linear Accelerator Center (SLAC), the first U.S. Web site.

BEBO WHITE is a computational physicist and Computing Information Systems Analyst at SLAC. He has written and lectured extensively on Web technology.


Backcover Copy

  • The hands-on workbook for building advanced e-commerce and websites!
  • Strategy, tactics, planning, deployment, maintenance, and more
  • B2B, B2C, extranets, supply chain management, intranets, and Web sites
  • Up-to-the-minute, "must-read" coverage of Internet law

The Advanced Web Site Architecture Series
Endorsed by the World Organization of Webmasters (WOW), serving webmasters worldwide.

Master the skills you need to succeed in e-commerce-fast!

This user-friendly, interactive workbook delivers all the knowledge you'll need to start building state-of-the-art Web and e-commerce sites right now! It's your practical, in-depth guide to all the key strategic, technical, financial, and architectural issues associated with deploying leading-edge e-commerce sites, intranets, extranets, and more. From planning to site management, traffic analysis to intellectual property issues, it's here—organized for easy learning and rapid mastery! You'll find expert coverage of all this, and more:

  • Intranets: planning, technical decisions, policies, budgets, pilot projects, and management
  • Extranets: business strategy, architecture, security, budgeting, and community development
  • E-commerce: business-to-business, business-to-consumer, supply chain management, and security
  • Site management: content updates, avoiding "link rot," log file analysis, and planning for growth
  • Legacy systems integration: evaluation, business services integration, back-end systems, and more
  • Internet law: Copyright, liability, development contracts, terms and conditions, DNS name ownership, and more

E-business strategy, tactics, technology, management, security, law—this book covers it all, hands on! If you need in-depth insight into e-commerce and website management-and you need it right now—then you need Exploring E-Commerce, Site Management, and Internet Law!

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Websites and Online Courses

Companion Website - Brinson
Brinson, Dara-Abrams, Masek, McDunn & White
©2001  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130348058  |  ISBN-13: 9780130348050
More Info

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In this section:

Companion Website - Brinson
Brinson, Dara-Abrams, Masek, McDunn & White
©2001  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130348058  |  ISBN-13: 9780130348050
More Info

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Websites and online courses

Companion Website - Brinson
Brinson, Dara-Abrams, Masek, McDunn & White
©2001  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130348058  |  ISBN-13: 9780130348050
More Info


Websites and Online Courses

Companion Website - Brinson
Brinson, Dara-Abrams, Masek, McDunn & White
©2001  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130348058  |  ISBN-13: 9780130348050
More Info

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