Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.

• A systematic and structured applied philosophical analysis of the nature of adverting—Including its role, its role morality, and an identification and evaluation of specific ethical issues that arise in adverting through an examination of relevant contemporary case studies by reference to ethical theory.

  • Provides students with a text that is theoretically sophisticated but practical at the same time.

• Comprehensive coverage of the ethics of advertising.

  • Gives students knowledge of moral philosophy and professional and practical ethics as well as knowledge and experience of advertising practice.

• A rational and ethical decision-making model for identifying and evaluating ethical problems in advertising.

  • Encourages more ethical advertising thinking and practice by giving students a better understanding of advertising ethics specifically, and ethics more generally.

Are you interested in exploring other areas in ethics? 

Advertising Ethics is part of the Basic Ethics in Action series.  See below for a complete listing of the wide-ranging anthologies and brief texts that focus on a particular theme or topic within one of four areas of applied ethics. A discount is offered when two or more titles in the series are packaged together. Click on any of the titles below for more information:

Anchor volume

Business Ethics titles

Business, Ethics, and Sustainability:  Ethics for the Next Industrial Revolution

By Joseph DesJardins

© 2007 | ISBN: 013189174X

Journalistic Ethics

By Dale Jacquette
© 2007 | ISBN: 0131825399

Environmental Ethics titles

Medical Ethics titles

Social and Political Philosophy titles

Human Rights and Global Obligations

I. ETHICS AND APPLIED ETHICS.

II. WHAT IS ADVERTISING?

III. CURRENT ISSUES AND TRENDS IN ADVERTISING.

IV. WHY ADVERTISING SOMETIMES GOES BAD.

V. HOW CAN ADVERTISING BE MADE GOOD?

Applied Ethics  [TEXTS]   (Philosophy)
Business Ethics  (Philosophy)

Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.

Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.

Edward Spence and Brett Van Heekeren identify, examine, and evaluate ethical issues in advertising. The authors understand advertising as "the process of the communication of advertising messages of persuasion directed at consumers..." Combining cases with ethical analysis, the authors focus on numerous areas of advertising, including codes of ethics, the media, truth in advertising, and new technologies in advertising.

Advertising Ethics is the ninth book in the series Basic Ethics in Action, edited by Michael Boylan, which is a major new undertaking by Prentice Hall covering several areas in applied ethics, including business ethics, environmental ethics, medical ethics, and social and political ethics.

For the Philosophy Discipline

Common Philosophical Terms
Pearson
©2005   |   Pearson   |   Paper; 72 pp   |   Instock
ISBN-10: 013189661X   |   ISBN-13: 9780131896611
Suggested retail price: $18.00  Buy from myPearsonStoreNet price: $18.00  (What's this?)

CPS RF Classroom Performance System
eInstruction
©2010   |   Pearson   |   Electronic Supplement   |   Available
ISBN-10: 020577864X   |   ISBN-13: 9780205778645
This online resource is available at no cost.

Euthanasia: A New York Times Reader
New York Times
©1999   |   Pearson   |   Paper; 270 pp   |   Out of Stock
ISBN-10: 0139774971   |   ISBN-13: 9780139774973
Suggested retail price: $17.80Net price: $13.35  (What's this?)

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008   |   Pearson   |   Electronic Supplement   |   Available
ISBN-10: 0205594506   |   ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005   |   Pearson   |   Electronic Supplement   |   Available
ISBN-10: 0205436951   |   ISBN-13: 9780205436958
This online resource is available at no cost.

MySearchLab -- Standalone Access Card
Pearson
©2010   |   Pearson   |   Access Code Card   |   Instock
ISBN-10: 0205699413   |   ISBN-13: 9780205699414
URL:  http://www.mysearchlab.comSuggested retail price: $41.20  Buy from myPearsonStoreNet price: $30.90  (What's this?)

Philosophy Cafe Website (Open access)
Pearson Longman
©2005   |   Pearson   |   Website   |   Live
ISBN-10: 0321275853   |   ISBN-13: 9780321275851
This online resource is available at no cost at http://www.ablongman.com/philosophycafe.

Politics
Aristotle
©1991   |   Pearson   |   Paper   |   Estimated Availability : 08/31/2005
ISBN-10: 0321419715   |   ISBN-13: 9780321419712
URL:  http://www.pearsonhighered.com/penguinSuggested retail price: $10.00Net price: $7.50  (What's this?)

ResearchNavigator.com Guide
Allyn & Bacon
©2007   |   Pearson   |   Paper; 48 pp   |   Instock
ISBN-10: 0205517196   |   ISBN-13: 9780205517190
Suggested retail price: $0.00Net price: $0.00  (What's this?)

What Every Student Should Know About Avoiding Plagiarism
Stern
©2007   |   Pearson   |   Paper; 80 pp   |   Instock
ISBN-10: 0321446895   |   ISBN-13: 9780321446893
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Citing Sources with APA Documentation: Updated for APA Sixth Edition, 2/E
Anderson, Carrell & Widdifield
©2010   |   Pearson   |   Paper; 80 pp   |   Instock
ISBN-10: 0205795811   |   ISBN-13: 9780205795819
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What Every Student Should Know About Citing Sources with MLA Documentation, Update Edition
Greer
©2010   |   Pearson   |   Paper   |   Instock
ISBN-10: 0205715117   |   ISBN-13: 9780205715114
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What Every Student Should Know About Practicing Peer Review
Trim
©2007   |   Pearson   |   Paper   |   Instock
ISBN-10: 0321448480   |   ISBN-13: 9780321448484
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What Every Student Should Know About Preparing Effective Oral Presentations
Cox
©2007   |   Pearson   |   Paper; 96 pp   |   Instock
ISBN-10: 0205505457   |   ISBN-13: 9780205505456
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What Every Student Should Know About Procrastination
Hoffman
©2008   |   Pearson   |   Paper; 64 pp   |   Instock
ISBN-10: 0205582117   |   ISBN-13: 9780205582112
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What Every Student Should Know About Researching Online
Munger & Campbell
©2007   |   Pearson   |   Paper   |   Instock
ISBN-10: 0321445317   |   ISBN-13: 9780321445315
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What Every Student Should Know About Study Skills
Pearson Longman
©2007   |   Pearson   |   Paper; 72 pp   |   Instock
ISBN-10: 0321447360   |   ISBN-13: 9780321447364
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Using a Handbook
Murray
©2009   |   Pearson   |   Paper; 80 pp   |   Instock
ISBN-10: 0205563848   |   ISBN-13: 9780205563845
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.