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This product is an alternate version of:
Spence, Van Heekeren & Boylan,  Advertising Ethics

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I. ETHICS AND APPLIED ETHICS.

II. WHAT IS ADVERTISING?

III. CURRENT ISSUES AND TRENDS IN ADVERTISING.

IV. WHY ADVERTISING SOMETIMES GOES BAD.

V. HOW CAN ADVERTISING BE MADE GOOD?

Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.

Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.

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