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Microeconomics: Theory and Applications with Calculus
Jeffrey M. Perloff, University of California-Berkeley

ISBN-10: 0321277945
ISBN-13:  9780321277947

Publisher:  Prentice Hall
Copyright:  2008
Format:  Cloth; 800 pp
Published:  09/06/2007
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Description

Professors teaching this course have two concurrent goals: to teach the microeconomic tools students need for future coursework and careers, and to encourage students to work problems. In Microeconomics: Theory and Applications with Calculus, Perloff brings his hallmark pedagogy to the calculus-based course by integrating Solved Problems and real, data-driven applications in every chapter. This new text offers a serious presentation of calculus-based microeconomic theory and offers a suite of carefully crafted, calculus-based problem sets at the end of each chapter.

Microeconomics: Theory and Applications with Calculus covers basic and modern theories first, and then offers advanced theory chapters at the end. By providing graphical representation and real-world applications to illustrate the theory, Perloff demonstrates how individuals, policy makers, and firms use microeconomic tools to analyze and resolve problems.

Preview online! An interactive tour of Microeconomics: Theory and Applications with Calculus is available here.

Perloff’s algebra-based Microeconomics, now in its Fourth Edition, has become a market leader because it clearly introduces theory and helps students develop problem-solving skills through its Solved Problem feature.


Features

  • Balanced coverage of both traditional and modern theories: Core microeconomic theories–consumer theory, theory of the firm, and perfect competition—are covered thoroughly in the first half of the book, followed by a fully up-to-date, authoritative treatment of modern theories—such as game theory, strategies, uncertainty, and moral hazard.
  • Real-World Examples and Applications: Hundreds of examples and applications use real people, real companies, and real data to illustrate basic microeconomic theory. Providing valuable practical perspective, abundant examples and applications showcase the versatility of modern microeconomics.
  • Solved Problems provide students with a step-by-step model for working out both qualitative and quantitative problems using algebra and calculus. Students get the opportunity to practice the method modeled in a series of related exercises at the end of the chapter.
  • Concise coverage of supply and demand: Supply and demand are covered together in Chapter 2, including material on the functional forms of supply, demand curves and their properties, and an introduction of formal comparative statics, all followed by an appendix on estimation.
  • Thorough coverage of consumer theory spread through three chapters:  
    • Chapter 3, A Consumer’s Constrained Choice
    • Chapter 4, Demand, which includes optional treatment of revealed preference
    • Chapter 5, Consumer Welfare and Policy Analysis
  • Chapter 13 covers oligopoly and monopolistic competition, and Chapter 14 focuses exclusively on game theory.
  • Chapter 16, Uncertainty, presents more formal theory, including decision trees, and covers risk in depth.
  • Chapter 18, Asymmetric Information, explores modern microeconomics topics.
  • Problems and questions are calculus-based, allowing students to practice the concepts presented in the chapter using calculus. With 650 problems and questions, many of which use data and news-based examples, students get ample opportunities to practice working real-world problems. Select end-of-chapter problems include audio answers using sides available on the text’s Companion Website.
  • A separate calculus appendix is included at the end of the book.
  • Starred sections identify difficult, optional subjects that can be skipped without losing coverage of any important concepts.


Table of Contents

1. Introduction
2. Supply and Demand
3. A Consumer’s Constrained Choice
4. Demand
5. Consumer Welfare and Policy Analysis
6. Firms and Production
7. Costs
8. Competitive Firms and Markets
9. Properties and Applications of the Competitive Model
10. General Equilibrium and Economic Welfare
11. Monopoly
12. Pricing and Advertising
13. Oligopoly and Monopolistic Competition
14. Game Theory
15. Factor Markets
16. Uncertainty
17. Externalities, Open Access, and Public Goods
18. Asymmetric Information
19. Contracts and Moral Hazard



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Author Bios

Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organization, marketing, labor, trade, and econometrics. His textbooks are Modern Industrial Organization (coauthored with Dennis Carlton) and Microeconomics. He has been an editor of Industrial Relations and an associate editor of the American Journal of Agricultural Economics. He is an associate editor of the Journal of Productivity Analysis and edits the Journal of Industrial Organization Education. He has consulted with nonprofit organizations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs. He has also conducted research in psychology. He is a fellow of the American Agricultural Economics Association. He received his B.A. in economics from the University of Chicago in 1972 and his Ph.D. in economics from the Massachusetts Institute of Technology in 1976. He was previously an assistant professor in the Department of Economics at the University of Pennsylvania.

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Companion Website for Microeconomics: Theory and Applications with Calculus
Perloff
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0321414446  |  ISBN-13: 9780321414441
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Online Instructor's Manual for Microeconomics: Theory and Applications with Calculus
Perloff
©2008  |  Prentice Hall  |  Electronic Supplement  |  Available
ISBN-10: 0321397614  |  ISBN-13: 9780321397614

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Online PowerPoint for Microeconomics: Theory and Applications with Calculus
Perloff
©2008  |  Prentice Hall  |  Electronic Supplement  |  Available
ISBN-10: 0321415671  |  ISBN-13: 9780321415677

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Online Test Bank for Microeconomics: Theory and Applications with Calculus
Perloff
©2008  |  Prentice Hall  |  Electronic Supplement  |  Available
ISBN-10: 0321412354  |  ISBN-13: 9780321412355

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TestGen® Computerized Test Bank for Microeconomics: Theory and Applications with Calculus
Perloff
©2008  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 032141568X  |  ISBN-13: 9780321415684

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Companion Website for Microeconomics: Theory and Applications with Calculus
Perloff
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0321414446  |  ISBN-13: 9780321414441
More Info

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Websites and online courses

Companion Website for Microeconomics: Theory and Applications with Calculus
Perloff
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0321414446  |  ISBN-13: 9780321414441
More Info

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Other student resources

Study Guide for Microeconomics: Theory and Applications with Calculus
Perloff, Mason & Whaples
©2008  |  Prentice Hall  |  Paper; 283 pp  |  Instock
ISBN-10: 0321412346  |  ISBN-13: 9780321412348
More Info


Websites and Online Courses

Companion Website for Microeconomics: Theory and Applications with Calculus
Perloff
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0321414446  |  ISBN-13: 9780321414441
More Info

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