Introduction to Hospitality, 5/E
ISBN-10: 0135139287
ISBN-13: 9780135139288
Publisher: Prentice Hall
Copyright: 2009
Format: Cloth; 656 pp
Published: 03/28/2008
Status: Instock

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Description
For courses in Introduction to Hospitality.
This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.
Features
For courses in Introduction to Hospitality. This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.
| New to this Edition:
New! Streamlined coverage–and a new layout and design. · Makes the text more user-friendly without sacrificing content.
New! Increased emphasis on globalization and environmental responsibility–appears in every chapter. · Offers the latest information on international trends and the greening of the hospitality industry.
New! Chapter 13, Special Events–appears in Part V. · Offers greater coverage of this growing area of the hospitality industry.
New! A student DVD-ROM–includes a wealth of information such as sample test questions and answers, career information, scholarship information, resume writing and interviewing skills and more! · Gives students additional information to help them advance in their coursework and in their career.
Features:
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| Four chapters are devoted to the functional areas of hospitality–see Part VI. · Includes chapters on four key areas: leadership; marketing; human resources; and finance, accounting and control. · Offers a value-added taster of these important topics.
Focus On boxes–arewritten by leading academicians, guest educators and industry experts. · Gives students a taste of the industry from leading experts in the field.
Personal Profiles and Corporate Profiles–feature people and corporations in the field. · Connects the reader to real people, real jobs and true-to-life scenarios.
Mini-case studies–challenge students to address real-world situations. · Offer meaningful examples and furthers critical-thinking skills.
Internet Exercises–invite students to surf the net and answer specific questions, relevant to hospitality operations. · Shows the resources and research that can be done using the World Wide Web. · Offers an easy way to integrate the Internet into your course.
Check Your Knowledge questions–are dispersed throughout the chapters. · Reinforces key content as one reads along.
Apply Your Knowledge questions–appear throughout the text. · Reinforces key content in practical, industry-related ways.
Summaries–correspond to the chapter learning objectives. · Links learning to specific outcomes and objectives. |
|
|
New To This Edition
| New to this Edition:
New! Streamlined coverage–and a new layout and design. · Makes the text more user-friendly without sacrificing content.
New! Increased emphasis on globalization and environmental responsibility–appears in every chapter. · Offers the latest information on international trends and the greening of the hospitality industry.
New! Chapter 13, Special Events–appears in Part V. · Offers greater coverage of this growing area of the hospitality industry.
New! A student CD-ROM–includes a wealth of information such as sample test questions and answers, career information, scholarship information, resume writing and interviewing skills and more! · Gives students additional information to help them advance in their coursework and in their career. |
|
|
|
|
Table of Contents
Table of Contents
PART 1: THE HOSPITALITY INDUSTRY AND TOURISM
1. Welcome to the Hospitality Industry
2. Tourism
PART 2: LODGING
3. The Hotel Business
4. Rooms Division Operations
5. Food and Beverage Operations
PART 3: RESTAURANTS, MANAGER SERVICES AND BEVERAGES
6. Restaurant Business
7. Restaurant Operations
8. Managed Services
9. Beverages
PART 4: RECREATION, THEME PARKS, CLUBS AND GAMING ENTERTAINMENT
10. Recreation, Theme Parks, and Clubs
11. Gaming Entertainment
PART 5: ASSEMBLIES AND EVENT MANAGEMENT
12. Meetings, Conventions, Expositions
13. Special Events
PART 6: OPERATIONAL AREAS OF THE HOSPITALITY INDUSTRY
14. Leadership and Management
15. Marketing
16. Human Resources
17. Accounting, Finance and Cost Control
Previous Edition(s)
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Walker
©2009
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Prentice Hall
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Website
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Live
ISBN-10: 0135139031 |
ISBN-13: 9780135139035
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Walker
©2009
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Prentice Hall
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Website
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Estimated Availability : 02/28/2008
ISBN-10: 0132726335 |
ISBN-13: 9780132726337
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Walker
©2009
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Prentice Hall
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Website; 656 pp
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Estimated Availability : 02/28/2008
ISBN-10: 0132726351 |
ISBN-13: 9780132726351
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Walker
©2006
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Electronic Book; 768 pp
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ISBN-10: 0132383357 |
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On-line Supplement
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Walker
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On-line Supplement
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Live
ISBN-10: 0135139007 |
ISBN-13: 9780135139004
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Jarvis & Walker
©2009
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Prentice Hall
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On-line Supplement
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Live
ISBN-10: 0135139023 |
ISBN-13: 9780135139028
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Walker
©2009
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Prentice Hall
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Website
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Live
ISBN-10: 0135139031 |
ISBN-13: 9780135139035
More Info
Walker
©2009
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Prentice Hall
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DVD
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Instock
ISBN-10: 0135005523 |
ISBN-13: 9780135005521
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Walker
©2009
|
Prentice Hall
|
Website
|
Estimated Availability : 02/28/2008
ISBN-10: 0132726335 |
ISBN-13: 9780132726337
More Info
Walker
©2009
|
Prentice Hall
|
Website; 656 pp
|
Estimated Availability : 02/28/2008
ISBN-10: 0132726351 |
ISBN-13: 9780132726351
More Info
Walker
©2006
|
Electronic Book; 768 pp
|
Version 6.2.3
|
Access Code Required
|
Live
ISBN-10: 0131726269 |
ISBN-13: 9780131726260
|
Students, buy access
Instructors, request content (at no cost)
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View Demo
|
More Info
Walker
©2009
|
Prentice Hall
|
Access Code Card; 656 pp
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Estimated Availability : 02/28/2008
ISBN-10: 0132726327 |
ISBN-13: 9780132726320
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Walker
©2006
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Prentice Hall
|
Access Code Card
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Instock
ISBN-10: 0132383357 |
ISBN-13: 9780132383356
More Info
Walker
©2009
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Prentice Hall
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Website
|
Live
ISBN-10: 0135139031 |
ISBN-13: 9780135139035
More Info
Walker
©2009
|
Prentice Hall
|
Website
|
Estimated Availability : 02/28/2008
ISBN-10: 0132726335 |
ISBN-13: 9780132726337
More Info
Walker
©2009
|
Prentice Hall
|
Website; 656 pp
|
Estimated Availability : 02/28/2008
ISBN-10: 0132726351 |
ISBN-13: 9780132726351
More Info
Walker
©2006
|
Electronic Book; 768 pp
|
Version 6.2.3
|
Access Code Required
|
Live
ISBN-10: 0131726269 |
ISBN-13: 9780131726260
|
Students, buy access
More Info
Walker
©2009
|
Prentice Hall
|
Website
|
Live
ISBN-10: 0135139031 |
ISBN-13: 9780135139035
More Info
Walker
©2009
|
Prentice Hall
|
Website
|
Estimated Availability : 02/28/2008
ISBN-10: 0132726335 |
ISBN-13: 9780132726337
More Info
Walker
©2009
|
Prentice Hall
|
Website; 656 pp
|
Estimated Availability : 02/28/2008
ISBN-10: 0132726351 |
ISBN-13: 9780132726351
More Info
Walker
©2006
|
Electronic Book; 768 pp
|
Version 6.2.3
|
Access Code Required
|
Live
ISBN-10: 0131726269 |
ISBN-13: 9780131726260
|
Students, buy access
Instructors, request content (at no cost)
|
View Demo
|
More Info
Walker
©2006
|
Prentice Hall
|
Access Code Card
|
Instock
ISBN-10: 0132383357 |
ISBN-13: 9780132383356
More Info
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