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Strategy and the Business Landscape
Pankaj E. Ghemawat, Harvard Business School

ISBN-10: 0201357291
ISBN-13:  9780201357295

Publisher:  Prentice Hall
Copyright:  1999
Format:  Cloth; 464 pp
Published:  01/29/1999
Status: Out of Print


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Description

For a first-year MBA strategy course grounded in business strategy.

Pankaj Ghemawat, respected and renowned Harvard Business School professor, has designed and written a business strategy text designed to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.


Features

  • Harvard Business School cases—Deepens and extends the concepts developed in the chapters.

    • Extensively class-tested cases explore a range of strategy concepts in a variety of industries. Ex.___

  • A focus on business-level strategy.

    • Allows students to focus on strategies that have the greatest potential of improving business performance. Ex.___

  • Environmentally-focused perspective.

    • Helps students consider the interactions between business firms and their environments, particularly transactions and other relationships of economic significance. Ex.___

  • Complimentary Views of Strategy—Presents activity-based and resource-based views of the firm.
  • Contemporary strategic issues—Grounded within an historical perspective of strategy.

    • This historical perspective demonstrates the changing conceptions of strategy while fostering a sense of where it may lead in the future. Ex.___


Table of Contents



1. The Early History of Strategy.


2. Scanning the Business Landscape.


3. Creating Competitive Advantage.


4. Competitive Dynamics.


5. Sustaining Superior Performance.


6. The Future of Strategy Cases.

Case 1: Intel Corporation, 1968-97.

Case 2: Adolph Coors in the Brewing Industry.

Case 3: Cola Wars Continue: Coke vs. Pepsi in the 1990's.

Case 4: Crown Cork & Steal in 1989.

Case 5: Wal-Mart Stores, Inc.

Case 6: De Beers Consolidated Mines Ltd.

Case 7: Microsoft, 1995.

Case 8: British Satellite Broadcasting vs. Sky Television.

Case 9: Barnes & Noble vs. Amazon.com.

Case 10: Nucor at a Crossroads.



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For the Management Discipline

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001  |  Prentice Hall  |  Paper; 49 pp  |  Instock
ISBN-10: 0130912832  |  ISBN-13: 9780130912831
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  • Pearson Custom Business Resources
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    ©2012  |  Prentice Hall  |  On-line Supplement  |  Live
    ISBN-10: 0136096557  |  ISBN-13: 9780136096559
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