Description

Features

For undergraduate and MBA courses in Consumer Behavior.

How do you bring the latest consumer behavior concepts into your classroom?

Cutting-edge content–Michael Solomon is the only author that personally contacts hundreds of colleagues while writing a new edition, so that when the book publishes it reflects the very latest research and material that is just hitting the presses and academic journal. Cutting-edge material includes: SMS addiction, the increasing importance of design and aesthetics, multitasking,  terror management  theory, vigilante marketing, metrosexuals,  the obesity epidemic, contextual marketing, neuromarketing, electronic recommendation agents, the rise of Chinese brands, pop-up stores, Freecycling, divestment rituals, determined detractors, prediction markets, virtual pets, mass class,  and branded entertainment.

• Pgs. 397-402

How do you engage your students with material they find relevant and interesting?

Current trends incorporated throughout the book appeal to students’ interests and lifestyles. Students enjoy reading a text that is written on their wavelengths, while still learning all the basics of consumer behavior.

• Pg. 401:  thefacebook.com
  

OTHER POINTS OF DISCTINCTION:

How do you make consumer behavior really come alive for your students?

• Chapter Opening vignettes -  Each chapter begins with a vignette about a current, "real" person that students can relate to.
• Cases that apply theory to practice. Learning by doing is an integral part of the classroom experience. In this edition, we've included a Case Study at the end of each chapter to bring consumer behavior concepts to life for students.
• Apply questions at the end of each chapter - allows students to “get their hands dirty” by conducting mini-experiments in the real world to better grasp the application of consumer behavior principles.
• Marketing Opportunities boxes (in each chapter) highlight the fascinating ways that marketing practitioners are translating wisdom gleaned from consumer research into actual business activities.

Are you looking for a text that truly integrates international coverage? Is it of value for your students to get an appreciation of global consumer behavior?

• Truly integrated global outlook. Americans are global citizens, and it’s vital that we all appreciate the perspectives of others–and how others around the world regard us. This book also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally vital to understand.
  • Benefit: A strong multicultural business perspective gets students in touch with consumer behavior outside of the United States.
  • Example: See end-pages at back of book for a list of examples of marketing and consumer practices.
• The Global Looking Glass: Integrated throughout the text and depicts fascinating examples of how consumers in other countries view Americans and their products. This feature reproduces newspaper articles from non-U.S. sources that focus on some aspect of American consumer behavior and highlights the good and bad aspects of American marketing--as viewed by others around the world. 
  • Benefit: Helps students understand and appreciate the dynamics of cultural differences.

How do you illustrate the often inseparable interrelationships between the individual consumer and his/her social realities? Would you like the book to help?

• Wheel of Consumer Behavior. Underscores the complex interrelationships to enhance understanding of consumer behavior principles.

• Net Profit: In each chapter we point to specific examples of the Net’s potential to improve the way business is conducted.
• The Tangled Web: highlights some of the abuses of digital consumer behavior

Are you students visual learners? Do you use videos in your classroom?

• Videos. This unprecedented video package, filmed by consumer researchers, faculty, and students - originally screened at the Association for Consumer Research conference - presents in-depth studies of consumer behavior in specific cultural contexts. Through interviews with consumers, faculty, and the general public, the videos explore patterns of buyer motivation and the roles that certain products play in people's lives

Are you using or interested in using a simulation to complementyour consumer behavior textbook?

• Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

New To This Edition

 How do you bring the latest consumer behavior concepts into your classroom?

• NEW! Cutting-edge content. Reflects the very latest research: SMS addiction, the increasing importance of design and aesthetics, multitasking,  terror management  theory, vigilante marketing, metrosexuals,  the obesity epidemic, contexual marketing, neuromarketing, electronic recommendation agents, the rise of Chinese brands, pop-up stores, Freecycling, divestment rituals, determined detractors, prediction markets, virtual pets, mass class,  and branded entertainment.

How do you make consumer behavior really come alive for your students?

• NEW–Chapter Opening vignettes -  Each chapter begins with a vignette about a current, "real" person that students can relate to.

• NEW - Cases that apply theory to practice. Learning by doing is an integral part of the classroom experience. In this edition, we've included a Case Study at the end of each chapter to bring consumer behavior concepts to life for students.

• Updated Apply questions at the end of each chapter - allows students to “get their hands dirty” by conducting mini-experiments in the real world to better grasp the application of consumer behavior principles.

• Updated Marketing Opportunities boxes (in each chapter) highlight the fascinating ways that marketing practitioners are translating wisdom gleaned from consumer research into actual business activities

Are you students visual learners? Do you use videos in your classroom?

• NEW! Videos. This unprecedented video package, filmed by consumer researchers, faculty, and students - originally screened at the Association for Consumer Research conference - presents in-depth studies of consumer behavior in specific cultural contexts. Through interviews with consumers, faculty, and the general public, the videos explore patterns of buyer motivation and the roles that certain products play in people's lives

Are you using or interested in using a simulation to complement your consumer behavior textbook?

• NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information.  Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

Table of Contents

Section I  Consumers in the Marketplace

Chapter 1 Consumers Rules

Section II Consumers as Individuals

Chapter 2 Perception

Chapter 3 Learning and Memory

Chapter 4 Motivation and Values

Chapter 5 The Self 

Chapter 6 Personality and Lifestyles

Chapter 7 Attitudes

Chapter 8 Attitude Change and Interactive Communications

Section III Consumers as Decision Makers

Chapter 9 Individual Decision Making

Chapter 10 Buying and Disposing

Chapter 11 Group Influence and Opinion Leadership

Chapter 12 Organizational and Household Decision Making

Section IV: Consumers and Subcultures

Chapter 13 Income and Social Class

Chapter 14 Ethnic, Racial, and Religious Subcultures

Chapter 15 Age  Subcultures

Section V: Consumers and Culture

Chapter 15 Cultural Influences on Consumer Behavior

Chapter 17 The Creation and Diffusion of Global Cons

Courses

Consumer Behavior  (Marketing)

Next Edition(s)

• Consumer Behavior, 9/E
  Solomon
  ©2011  |  Prentice Hall  |  Cloth; 688 pp  |  Instock
  ISBN-10: 0136110924  |  ISBN-13: 9780136110927
  Suggested retail price: $205.33  Buy from myPearsonStoreNet price: $154.00  (What's this?)Brief Description  | 

  

  For undergraduate and graduate consumer behavior courses.
  
  Explore the "act of buying" and beyond.
  
  Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
  
  The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
  
  

  More Info
  

• Consumer Behavior, 10/E
  Solomon
  ©2013  |  Prentice Hall  |  Paper; 640 pp  |  Instock
  ISBN-10: 0132671840  |  ISBN-13: 9780132671842
  Suggested retail price: $205.33  Buy from myPearsonStoreNet price: $154.00  (What's this?)Brief Description  | 

  

  For undergraduate and MBA courses in consumer behavior.

   

  Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

  More Info
  

Author Bios

About the Author

Michael R. Solomon, Ph.D., is the Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at the University of North Carolina at Chapel Hill in 1981. He received the Cutty Sark Men’s Fashion Award for his research on the psychological aspects of clothing. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal.

Professor Solomon’s primary research interests include consumer behavior and lifestyle issues, online research methodologies, the symbolic aspects of products, the psychology of fashion, decoration, and image, and services marketing. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in the United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the International Council of Shopping Centers, the U.S. Department of Agriculture, and the U.S. Department of Commerce. He currently sits on the Editorial Boards of the Journal of Consumer Behaviour the Journal of Retailing, and the European Business Review, and he was elected to the Board of Governors of the Academy of Marketing Science. Professor Solomon was ranked as one of the fifteen most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the ten most productive researchers in the field of advertising and marketing communications.

In addition to his academic activities, Professor Solomon is a frequent contributor to mass media. He is the author of Conquering Consumerspace: Marketing Strategies for a Branded World, which was published in 2003. His feature articles have appeared in such magazines as Psychology Today, Gentleman’s Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, New York Times, Self, USA Today, and Wall Street Journal. He has been interviewed numerous times on radio and television, including appearances on Today, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air, the Wall Street Journal Radio Network, and National Public Radio. Professor Solomon advises numerous companies on issues related to consumer behavior, services marketing, retailing, and advertising and he is a Director of Mind/Share, Inc., a consulting firm specializing in online consumer research. He frequently addresses business groups on strategic issues related to consumer behavior. Professor Solomon currently lives in Auburn, Alabama, with his wife, Gail, their three children, Amanda, Zachary, and Alexandra–and their pug Kelbie Rae.

Companion Website for Consumer Behavior, 7/E
Solomon
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0132187000  |  ISBN-13: 9780132187008
This online resource is available at no cost at http://www.prenhall.com/solomon.
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Companion Website for Consumer Behavior, 7/E
Solomon
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0132187000  |  ISBN-13: 9780132187008
This online resource is available at no cost at http://www.prenhall.com/solomon.
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Companion Website for Consumer Behavior, 7/E
Solomon
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0132187000  |  ISBN-13: 9780132187008
This online resource is available at no cost at http://www.prenhall.com/solomon.
More Info

Companion Website for Consumer Behavior, 7/E
Solomon
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0132187000  |  ISBN-13: 9780132187008
This online resource is available at no cost at http://www.prenhall.com/solomon.
More Info

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