Description

Features

For courses in Retailing and Retail Management.

Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.

How do you make retail management really come alive for your students?

• Chapter Opening Vignettes are all updated and highlight titans of retailing.
  • For example: Chapter 1 — Wal-Mart; Chapter 3 — Limited Brands; Chapter 5 - Ikea; Chapter 13 — Starbucks; Chapter 14 — Gap Inc; Chapter 18 — Target; Chapter 20 — Home Depot
  • Benefit: Each chapter begins with a vignette about a current retailer that students can relate to.
• Cases! 30 shorter cases, as well as 8 comprehensive cases. Every case is based on real companies and real situations. Among the popular companies featured in the cases are Abercrombie’s Ruehl No. 925, Albertson’s, Amazon.com, Bed Bath & Beyond, Ben & Jerry’s, eBay, Home Depot, Limited Brands, Neiman Marcus, Netflix, Sony, Starbucks, Stop & Shop, Subway, and Trader Joe’s.
  • Benefit: Learning by doing is an integral part of the classroom experience.
  
  

Do you want your students to be able to use the web to learn more about the subject as well as assess their learning?

Authors work on all supplements themselves, bringing instructors and students the most complete supplement package of any retail management text:   

• Enhanced comprehensive Web Site (www.prenhall.com/bermanevans) with faculty and study components:
  • For Students: Careers in retailing, real-world career examples, chapter overviews, chapter objectives, key chapter terms and online glossary, retail mathematics questions, computer exercises, text-related links, and retail resources on the Web.
    • Computer-Based Exercises in Retailing
      • All 16 exercises are designed to be handed in for class assignments or for the instructor's use. They are balanced in terms of subject and level.
      • Linked to major concepts discussed throughout Retail Management: A Strategic Approach, Tenth Edition. For example, text page references are provided for each of the computer-based exercises.
      • A “learn by doing” strategy is used. Students can alter store image characteristics, questionnaire responses, markups, store service levels, operating expenses, square footage, travel time, net profit ratios, asset turnover ratios, financial ratios, purchase commitments, advertising budgets, and other factors, and see the effect on sales, profits, store positioning, trading area size, cash flow, and so on.
    • Strategic Planning Exercises in Retailing–Students develop a strategic plan for one of more of eight retailers: a ladies clothing shop, an Italian restaurant, a camera dealer, an appliance chain, an appliance repair business, a traditional department store, a local jeweler, and a small supermarket. Elements of the plan include situation analysis, SWOT analysis, objectives, target market choice, retail strategy (4Ps), tactics and control.

OTHER POINTS OF DISTINCTION:

Are you covering ethics in retailing? Shouldn't your textbook?

• Every chapter features an "Ethics in Retailing" box. Updated to include the following: “McDonald’s Introduces a More Well-Rounded Menu,” “Blockbuster Removes (?) Late Fees,” “Selling to the Poor Can Be Good – for the Consumer and for Business,” “Home Depot Is Now Green,” and “Is ‘Free’ Really Free?”

  • Benefit: Provides students with opportunities for in-depth thinking about the ethical consequences of their decisions and actions.

Is it of value for your students to get an appreciation of global retailing?

• Every chapter features a "Retailing Around the World" box. Updated to include the following: “Upscale Retail Slowly Enters China,” “How Popular Are Convenience Stores Outside the United States?,” “Understanding Eastern European Shoppers,” “Times Square in Hong Kong,” and “J.C. Penney’s New Japanese-Inspired Inventory System.”

Would you like your students to see how selling applies to their career?

• Every chapter features a "Careers in Retailing" box. The National Retail Federation has graciously permitted us to reprint material from the career section of its Web site throughout our book. This material encompasses the broad range of career opportunities available in retailing.

Is it important that your text integrates current coverage on the impact of new media?

• Every chapter features a "Technology in Retailing" box. Updated to include the following: “PayPass Comes to Retailing,” “Power Sellers on eBay,” “Hyperactive Bob: Predictive Technology Comes to Fast Food,” “Sportsman’s Warehouse: Optimizing Logistics,” and “Casual Male’s In-Stock Guarantee."

New To This Edition

For courses in Retailing and Retail Management.

Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.

• NEW Chapter Opening Vignettes are all updated and highlight titans of retailing.
  • For example: Chapter 1 — Wal-Mart; Chapter 3 — Limited Brands; Chapter 5 - Ikea; Chapter 13 — Starbucks; Chapter 14 — Gap Inc; Chapter 18 — Target; Chapter 20 — Home Depot
  • Benefit: Each chapter begins with a vignette about a current retailer that students can relate to.
• NEW Cases! 30 shorter cases, as well as 8 comprehensive cases. Every case is based on real companies and real situations. Among the popular companies featured in the cases are Abercrombie’s Ruehl No. 925, Albertson’s, Amazon.com, Bed Bath & Beyond, Ben & Jerry’s, eBay, Home Depot, Limited Brands, Neiman Marcus, Netflix, Sony, Starbucks, Stop & Shop, Subway, and Trader Joe’s.
  • Benefit: Learning by doing is an integral part of the classroom experience.

Are you covering ethics in retailing? Shouldn't your textbook?

• Every chapter features an "Ethics in Retailing" box. Updated to include the following: “McDonald’s Introduces a More Well-Rounded Menu,” “Blockbuster Removes (?) Late Fees,” “Selling to the Poor Can Be Good — for the Consumer and for Business,” “Home Depot Is Now Green,” and “Is ‘Free’ Really Free?”

  • Benefit: Provides students with opportunities for in-depth thinking about the ethical consequences of their decisions and actions.

 Is it of value for your students to get an appreciation of global retailing?

• Every chapter features a "Retailing Around the World" box. Updated to include the following: “Upscale Retail Slowly Enters China,” “How Popular Are Convenience Stores Outside the United States?,” “Understanding Eastern European Shoppers,” “Times Square in Hong Kong,” and “J.C. Penney’s New Japanese-Inspired Inventory System.”

Would you like your students to see how selling applies to their career?

• Every chapter features a "Careers in Retailing" box. The National Retail Federation has graciously permitted us to reprint material from the career section of its Web site throughout our book. This material encompasses the broad range of career opportunities available in retailing.

Is it important that your text integrates current coverage on the impact of new media?

• Every chapter features a "Technology in Retailing" box. Updated to include the following: “PayPass Comes to Retailing,” “Power Sellers on eBay,” “Hyperactive Bob: Predictive Technology Comes to Fast Food,” “Sportsman’s Warehouse: Optimizing Logistics,” and “Casual Male’s In-Stock Guarantee."

CHAPTER-BY-CHAPTER CHANGES:

• Chapter 1 (An Introduction to Retailing) — We introduce the National Retail Federation’s career Web site and look, in-depth, at Target Corporation’s current retail strategy.
• Chapter 2 (Building and Sustaining Relationships in Retailing) — Enhanced coverage of “value” and relationships in retailing — with both customers and other channel members.
• Chapter 3 (Strategic Planning in Retailing) — New section that demonstrates how a strategic plan can be developed. This section is keyed to the Computer-Assisted Strategic Retail Management Planning template that appears at our Web site (www.prenhall.com/bermanevans).
• Chapter 4 (Retail Institutions by Ownership) — All of the data on retail ownership formats have been updated. The appendix on franchising opportunities presents current data on the costs of setting up a new franchised outlet.
• Chapter 5 (Retail Institutions by Store-Based Strategy Mix) — All of the data on store-based retail strategies have been updated, and the chapter is keyed to today’s economic conditions and trends.
• Chapter 6 (Web, Nonstore-Based, and Other Forms of Nontraditional Retailing) — There is an all-new appendix on multi-channel retailing and its impact. The Internet discussion reflects the present state of Web retailing.
• Chapter 7 (Identifying and Understanding Consumers) — There is a strong emphasis on the retailing ramifications of consumer characteristics, attitudes, and behavior. We include current data on where U.S. and foreign consumers shop, as well as global demographics.
• Chapter 8 (Information Gathering and Processing in Retailing) — We have strengthened the section on “Information Flows in a Retail Distribution Channel.”
• Chapter 9 (Trading-Area Analysis) — There is new material on geographic information systems, as well as many new retail applications. The American Community Survey is introduced as a data source.
• Chapter 10 (Site Selection) — Many new retail applications.
• Chapter 11 (Retail Organization and Human Resource Management) — More strategic emphasis on the human resource environment in retailing.
• Chapter 12 (Operations Management: Financial Dimensions) — New material on events relating to asset management, including mergers, consolidations, and spinoffs; bankruptcies and liquidations; questionable accounting and financial reporting practices; and other topics.
• Chapter 13 (Operations Management: Operational Dimensions) — Updated material on operations issues in retailing.
• Chapter 14 (Developing Merchandise Plans) — Sharp distinction between the roles of buyers and sales managers, with illustrative (and real) career ladders. Also, current coverage of private brands and a description of commercial merchandising software.
• Chapter 15 (Implementing Merchandise Plans) — New coverage of RFID (radio frequency identification).
• Chapter 16 (Financial Merchandise Management) — Updated coverage of financial merchandise management.
• Chapter 17 (Pricing in Retailing) — Focus on the retailer’s need to provide value to customers, regardless of its price orientation.
• Chapter 18 (Establishing and Maintaining a Retail Image) — More focus on the total retail experience, retail positioning, and atmospherics and Web-based retailers, as well as how to increase shopping time.
• Chapter 19 (Promotional Strategy) — New examples and a strong strategic emphasis on the retail promotional strategy.
• Chapter 20 (Integrating and Controlling the Retail Strategy) — New, compelling discussion on integrating the retail strategy and how to assess it, with many new tables.
• Appendix A (Careers in Retailing)

Table of Contents

Part One:  An Overview of Strategic Retail Management

1.  An Introduction to Retailing

2.  Building and Sustaining Relationships in Retailing

3.  Strategic Planning in Retailing

Part Two:  Situation Analysis

4.  Retail Institutions by Ownership

5.  Retail Institutions by Store-Based Strategy Mix

6.  Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Part Three:  Targeting Customers and Gathering Information

7.  Identifying and Understanding Consumers

8.  Information Gathering and Processing in Retailing

9.  Trading-Area Analysis

10. Site Selection

Part Five:  Managing a Retail Business

11.  Retail Organization and Human Resource Management

12.  Operations Management: Financial Dimensions

13.  Operations Management: Operational Dimensions

Part Six:  Merchandise Management and Pricing

14.  Developing Merchandise Plans

15.  Implementing Merchandise Plans

16.  Financial Merchandise Management

17.  Pricing in Retailing

Part Seven:  Communicating with the Customer

18.  Establishing and Maintaining a Retail Image

19.  Promotional Strategy 

Part Eight:  Putting It All Together

20.  Integrating and Controlling the Retail Strategy

Appendixes

A.  Careers in Retailing

B.  About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans)

C.  Glossary

Name Index

Subject Index

Courses

Retailing  [CORE TEXTS]   (Marketing)

Next Edition(s)

• Retail Management: A Strategic Approach, 11/E
  Berman & Evans
  ©2010  |  Prentice Hall  |  Cloth; 688 pp  |  Instock
  ISBN-10: 0136087582  |  ISBN-13: 9780136087588
  Suggested retail price: $200.00  Buy from myPearsonStoreNet price: $150.00  (What's this?)Brief Description  | 

  

  For undergraduate and graduate retail management courses
  
  The text that helps students thrive in today’s retailing industry.
  
  Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.   
  
  The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.
  
  

  More Info
  

Author Bios

ABOUT THE AUTHORS

Barry Berman (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. “Bud” Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the director of Hofstra’s Executive MBA program. Joel R. Evans (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the coordinator for Hofstra’s Master of Science programs in Marketing and Marketing Research.

While at Hofstra, each has been honored as a faculty inductee in Beta Gamma Sigma honor society, received multiple Dean’s Awards for service, and been selected as the Teacher of the Year by the Hofstra M.B.A. Association. For several years, Drs. Berman and Evans were co-directors of Hofstra’s Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.

Barry Berman and Joel R. Evans have worked together for nearly 30 years in co-authoring several best-selling texts, including Retail Management: A Strategic Approach, Tenth Edition. They have also consulted for a variety of clients, from “mom-and-pop” retailers to Fortune 500 companies. They are co-founders of the American Marketing Association’s Special Interest Group in Retailing and Retail Management. They have co-chaired the Academy of Marketing Science/American Collegiate Retailing Association’s triennial conference. They have been featured speakers at the annual meeting of the National Retail Federation, the world’s largest retailing trade association. Each has a chapter on retailing in Dartnell’s Marketing Manager’s Handbook.

Barry and Joel are both active Web practitioners (and surfers), and they have written and developed all of the content for the comprehensive, interactive Web site that accompanies Retail Management. (www.prenhall.com/bermanevans). They may be reached through the Web site or by writing to mktbxb@Hofstra.edu (Barry Berman) and mktjre@Hofstra.edu (Joel R. Evans).

Companion Website for Retail Management: A Strategic Approach, 10/E
Berman
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131870181  |  ISBN-13: 9780131870185
This online resource is available at no cost at http://www.prenhall.com/bermanevans/.
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Companion Website for Retail Management: A Strategic Approach, 10/E
Berman
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131870181  |  ISBN-13: 9780131870185
This online resource is available at no cost at http://www.prenhall.com/bermanevans/.
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Companion Website for Retail Management: A Strategic Approach, 10/E
Berman
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131870181  |  ISBN-13: 9780131870185
This online resource is available at no cost at http://www.prenhall.com/bermanevans/.
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Merchandising Math Handbook for Retail Management
Berman, Evans & Moore
©2010  |  Prentice Hall  |  Paper; 69 pp  |  Instock
ISBN-10: 0136095038  |  ISBN-13: 9780136095033
Suggested retail price:  $46.67    Buy from myPearsonStoreNet price: $35.00  (What's this?)More Info

Companion Website for Retail Management: A Strategic Approach, 10/E
Berman
©2007  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131870181  |  ISBN-13: 9780131870185
This online resource is available at no cost at http://www.prenhall.com/bermanevans/.
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