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Effective Small Business Management, 8/E
Norman M. Scarborough
Thomas W. Zimmerer, Saint Leo University

ISBN-10: 0131469843
ISBN-13: 9780131469846

Publisher: Prentice Hall
Copyright: 2006
Format: Cloth; 848 pp
Published: 03/02/2005

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Description

For courses in Small Business Management.

This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).

Features

For courses in Small Business Management.

Do your students develop a business plan during the course?

Business Plan Pro fully integrated - for a fraction of the cost of the commercial software package, students can purchase Business Plan Pro with the textbook. Each chapter includes an activity utilizing Business Plan Pro to apply the concepts of the chapter to building an actual business plan. NO OTHER BOOK can offer Business Plan Pro. (e.g. Ch. 6 Crafting a Winning Business Plan.)

        -allows students to immediately apply what they've learned to a practical exercise of building a business plan.

        -provides incredibly value: nearly $100 of commercial software for only a nominal cost with the book.

Business Plan Pro exercises — Additional exercises mapped to Business Plan Pro make the integrating of this software into your course even easier. (www.prenhall.com/scarborough).

        -Increases the ease and makes building a business plan even more intuitive.

Sample Student Business Plan — An award winning Business Plan built by one of the author’s students is available in the appendix of the text. (see Appendix)

-Students can learn by an excellent example and model good business planning practices.

Companion Website – An impressive website includes a multitude of useful tools e.g. Business Plan Evaluation Scale, “Before Your Start” Checklist, a list of hundreds of links to useful small business sites and more. (www.prenhall.com/scarborough)

-Supports students in researching relevant topics around building a business plan.

OTHER POINTS OF DIFFERENCE

13 comprehensive cases — A new casebook is available to support this text. All cases provided by professional case writers. (Heriot, Cases in Entrepreneurship and Small Business Management)

        -More cases provide more learning opportunities for students and more variety for teaching for instructors.

E-Commerce - Unmatched by other texts, a separate chapter on E-Commerce is included in this text giving students thorough, relevant coverage of an extremely important topic. (see Ch. 13. E-Commerce and Entrepreneurship)

        -Helps students learn how to design a strategy for using the Web as a business tool.

Thorough coverage of launching a new business - This text provides the most thorough and practical coverage of the essential elements required to launch a business successfully. (e.g. Finding sources of funding Ch. 14 & 15)

        -Students learn the right way to launch a business and increase their chances of success.

Real world examples - This edition continues its tradition of giving students a wealth of real world examples of how real-world entrepreneurs apply the techniques described in the text. Every chapter includes great examples of companies such as In-N-Out Burger (pp. 40 - 41), ESBN Zone (pp. 210 - 211), Coyote Ugly Saloon (pp. 378 - 379), Aubuchon Hardware and Boston Chauffeur (pp. 419 - 421)

     -Students learn best by example.

This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

New To This Edition

Do your students develop a business plan during the course?

Business Plan Pro fully integrated - for a fraction of the cost of the commercial software package, students can purchae Business Plan Pro with the textbook. Each chapter includes an activity utilizing Business Plan Pro to apply the concepts of the chapter to building an actual business plan. NO OTHER BOOK can offer Business Plan Pro.

        -allows students to immediately apply what they've learned to a practical exercise of building a business plan.

        -provides an incredibly value: nearly $100 of commercial software for only a nominal cost with the book.

Customize Business Plan Pro — Available on the course website is an easily downloadable plug-in that maps Business Plan Pro to the textbook so that it follows the exact order of the book (www.prenhall.com/scarborough).

        -Increases the ease and makes building a business plan even more intuitive.

Sample Student Business Plan — An award winning Business Plan built by one of the author’s students is available in the appendix of the text. (see Appendix)

-Students can learn by an excellent example and model good business planning practices.

OTHER POINTS OF DIFFERENCE

13 comprehensive cases — A new casebook is available to support this text. All cases provided by professional case writers. (Heriot, Cases in Entrepreneurship and Small Business Management)

-More cases provide more learning opportunities for students and more variety for teaching for instructors.

Table of Contents

Section 1. The Challenge of Entrepreneurship

1. Entrepreneurs: The Driving Force Behind Small Business

Section 2. Building a Business Plan: Beginning Considerations

2. Strategic Management and the Entrepreneur

3. Choosing a Form of Ownership

4. Franchising and the Entrepreneur

5. Buying an Existing Business

Section 3. Building a Business Plan: Marketing and Financial Matters

6. Crafting a Winning Business Plan

    7. Building a Guerrilla Marketing Plan
    8. Creating a Solid Financial Plan
    9. Managing Cash Flow

Section 4. Small Business Marketing Strategies

10. Pricing and Credit Strategies

11. Integrated Marketing Communications

12. Global Marketing Strategies

13. E-Commerce and Entrepreneurship

Section 5. Putting the Business Plan to Work: Finding Financing

14. Sources of Equity Financing

15. Source of Debt Financing

Section 6. Location and Layout

16. Location, Layout, and Physical Facilities

Section 7. Managing a Small Business: Techniques for Enhancing Profitability

17. Purchasing, Quality Management, and Vendor Analysis

18. Managing Inventory

Section 8. Managing People: A Company’s Most Valuable Resource

19. Staffing and Leading a Growing Company

Section 9. Legal Aspects of Entrepreneurship

20. Management Succession and Risk Management

21. Ethics, Social Responsibility, and the Entrepreneur

22. The Legal Environment: Business Law and Government Regulation

Appendix: Sample Business Plan

Index

Courses

Entrepreneurship [CORE TEXTS] (Management)
Small Business Management [CORE TEXTS] (Management)

Next Edition(s)

Effective Small Business Management, 10/E
Scarborough
©2012 | Prentice Hall | Cloth; 888 pp | Instock
ISBN-10: 0132157462 | ISBN-13: 9780132157469
Net price: $140.00 (What's this?)Brief Description |
For undergraduate and graduate courses in entrepreneurship and/or small business management.

Discover how to successfully launch and manage a small business.

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.

This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.

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In this section:

Websites and Online Courses

Websites and Online Courses

Companion Website for Effective Small Business Management, 8/E
Scarborough
©2006 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131470175 | ISBN-13: 9780131470170
More Info

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In this section:

Instructor Resources

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Student Resources

Websites and online courses
Other student resources

eLearning & Assessment

Websites and Online Courses

Course & Discipline Resources

For the Management Discipline

Companion Website for Effective Small Business Management, 8/E
Scarborough
©2006 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131470175 | ISBN-13: 9780131470170
More Info

Websites and online courses

Companion Website for Effective Small Business Management, 8/E
Scarborough
©2006 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131470175 | ISBN-13: 9780131470170
More Info

Other student resources

Cases in Entrepreneurship and Small Business Management, 8/E
Heriot
©2006 | Prentice Hall | Paper; 208 pp | Instock
ISBN-10: 0131542729 | ISBN-13: 9780131542723
Net price: $40.00 (What's this?)More Info

For the Management Discipline

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Instock
ISBN-10: 0130912832 | ISBN-13: 9780130912831
Net price: $35.00 (What's this?)More Info

Websites and Online Courses

Companion Website for Effective Small Business Management, 8/E
Scarborough
©2006 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131470175 | ISBN-13: 9780131470170
More Info

Print this content

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Pearson Custom Business Resources
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©2012 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0136096557 | ISBN-13: 9780136096559
This online resource is available at no cost at http://www.pearsoncustom.com/custom-library/pearson-custom-business-resources.
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Effective Small Business Management, 8/E